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Senior Analyst, Market Planning & Analysis

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Senior Analyst, Market Planning & Analysis

Marketing Executive Jobs
10 views

Description

Job highlights
Identified by Google from the original job post
Qualifications
Bachelor’s degree in economics, Business, Finance, Analytics, Computer Science, Mathematics, or similar
Knowledge writing SQL queries and experience using Tableau or Power BI
Foundational Knowledge: Understanding of eCommerce, operations, marketing and finance principles to lead management on short and long-term strategies
Complex Problem Solving: Ability to identifying the root cause of complex problems, develop options and recommend solutions
Analytical: Data combined with critical thinking to identify strengths, weaknesses, and opportunities
Presentation & Storytelling: Able to present complex data analyses into simple, concise, and engaging stories that bring insights to the forefront using Power Point
Research: Ability to find and interpret syndicated research studies and credible sources to answer competitor, market, and additional applicable required research
Results-driven: Ability to complete tasks efficiently and thoroughly by meticulously ensuring data and insights presented are accurate
Technical Skills: Intermediate SQL, Advanced Excel, Power BI and PowerPoint required
Visual requirement includes distant, close and color vision, and ability to adjust focus
Benefits
Royal Caribbean Group is pleased to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world
The environment includes work inside/outside the office
Responsibilities
The Senior Analyst will be responsible for leveraging data to help drive the global growth and success of Royal Caribbean International by providing performance measurement and strategic analysis to influence priorities for the E-commerce and Marketing teams
They will be responsible for interacting with various departments within Royal Caribbean Group to consolidate data from multiple data sets; analyze and understand results; and create reports, presentations and/or dashboards for the E-commerce and Marketing leadership while providing actionable insights
Types of analysis could include business performance, promotional effectiveness, guest profile, market planning, or business process related
Influence business decisions through analytics and identify actionable insights that inform our strategy
Effectively communicate results to a cross functional group as well as department executives
Tracking Key Performance Indicators, as well as revenue performance to support strategic business plans
Forecast Key Performance Indicators based on historical data and identify variances versus forecast
Aggregate large and diverse data sets using Power BI, Excel, and other analytical tools
Create dashboards with advanced data visualization tools, such as Power BI, to provide an easy-to-understand interface for end users to identify key themes within data
Develop and report campaign and promotion effectiveness to the commercial trading group
Lead ad-hoc projects that provide insight into competitor marketing efforts
Responsible for daily/weekly/monthly reporting on business trends and the status of E-commerce strategies to senior management
Qualified in developing and delivering high quality, clear and concise presentations to Marketing Leadership
Performs other duties as required
This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position
Employees will be required to perform any other job-related duties assigned by their supervisor or management
Perform other duties as assigned
Employees will be required to perform other job-related duties assigned by their supervisor or management
While performing job functions the employee is regularly required to sit, stand, write, review and type reports, compile data, operate a pc, communicate, listen, and assess information
The employee may move about the office complex, may travel to other office locations, and may lift, push, pull or move 10 to 15 pounds
Job description
Journey with us! Combine your career goals and sense of adventure by joining our exciting team of employees. Royal Caribbean Group is pleased to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

The Royal Caribbean Group’s Global eCommerce team has an exciting career opportunity for a full time Senior Analyst, Market Planning & Analysis reporting to the Manager, RCI eCommerce Performance .

This position will work on-site in Miami, Florida .

Position Summary

The Senior Analyst will be responsible for leveraging data to help drive the global growth and success of Royal Caribbean International by providing performance measurement and strategic analysis to influence priorities for the E-commerce and Marketing teams. They will be responsible for interacting with various departments within Royal Caribbean Group to consolidate data from multiple data sets; analyze and understand results; and create reports, presentations and/or dashboards for the E-commerce and Marketing leadership while providing actionable insights. Types of analysis could include business performance, promotional effectiveness, guest profile, market planning, or business process related.

Essential Duties And Responsibilities
• Influence business decisions through analytics and identify actionable insights that inform our strategy.
• Effectively communicate results to a cross functional group as well as department executives.
• Tracking Key Performance Indicators, as well as revenue performance to support strategic business plans.
• Forecast Key Performance Indicators based on historical data and identify variances versus forecast.
• Aggregate large and diverse data sets using Power BI, Excel, and other analytical tools.
• Create dashboards with advanced data visualization tools, such as Power BI, to provide an easy-to-understand interface for end users to identify key themes within data.
• Develop and report campaign and promotion effectiveness to the commercial trading group.
• Lead ad-hoc projects that provide insight into competitor marketing efforts.
• Responsible for daily/weekly/monthly reporting on business trends and the status of E-commerce strategies to senior management.
• Qualified in developing and delivering high quality, clear and concise presentations to Marketing Leadership.
• Performs other duties as required. This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to perform any other job-related duties assigned by their supervisor or management.
• Perform other duties as assigned

This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to perform other job-related duties assigned by their supervisor or management.

Qualifications & Education
• Bachelor’s degree in economics, Business, Finance, Analytics, Computer Science, Mathematics, or similar.
• MBA or relevant master’s degree preferred.
• 3+ years of work experience required, with experience performing either strategic digital analysis, financial analysis, or business intelligence/marketing analytics highly preferred.
• Knowledge writing SQL queries and experience using Tableau or Power BI.
• Experience in travel/leisure hospitality is preferred.

Knowledge & Skills
• Foundational Knowledge: Understanding of eCommerce, operations, marketing and finance principles to lead management on short and long-term strategies.
• Complex Problem Solving: Ability to identifying the root cause of complex problems, develop options and recommend solutions.
• Analytical: Data combined with critical thinking to identify strengths, weaknesses, and opportunities
• Presentation & Storytelling: Able to present complex data analyses into simple, concise, and engaging stories that bring insights to the forefront using Power Point
• Research: Ability to find and interpret syndicated research studies and credible sources to answer competitor, market, and additional applicable required research.
• Results-driven: Ability to complete tasks efficiently and thoroughly by meticulously ensuring data and insights presented are accurate.
• Technical Skills: Intermediate SQL, Advanced Excel, Power BI and PowerPoint required

Physical Demands

While performing job functions the employee is regularly required to sit, stand, write, review and type reports, compile data, operate a pc, communicate, listen, and assess information. The employee may move about the office complex, may travel to other office locations, and may lift, push, pull or move 10 to 15 pounds. Visual requirement includes distant, close and color vision, and ability to adjust focus.

Work Environment

The environment includes work inside/outside the office.

We know there's a lot to consider. As you go through the application process, our recruiters will be glad to provide guidance, and more relevant details to answer any additional questions. Thank you again for your interest in Royal Caribbean Group. We'll hope to see you onboard soon!

It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, ****** orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.

Attributes

Company Name: Royal Caribbean Group

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