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Senior Associate- Growth Marketing

MIS Executive
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Senior Associate- Growth Marketing

MIS Executive
1 views

Description

Glance - An InMobi Group Company

Founded in 2024, Glance is a consumer technology company that operates disruptive digital platforms including Glance, Roposo, and Nostra. Glance’s ’smart lock screen’ inspires consumers to make the most of every moment by surfacing relevant experiences without the need for searching and downloading apps. Glance Lock Screen is currently available on over 400 million smartphones worldwide. Roposo is a LIVE platform that is revolutionizing live experiences, through a unique, immersive, creator-led approach. Nostra is the largest gaming platform in India and Southeast Asia, offering gamers engaging ways to discover, play, watch, learn and compete.

Headquartered in Singapore, Glance is an unconsolidated subsidiary of InMobi Group and is funded by Jio Platforms, Google, and Mithril Capital. For more information visit glance.com, nostra.gg, and roposo.com

What should you know about joining Glance?

At Glance, we walk the talk – free yourself, dream big and chase your passion! On joining, you’ll have opportunities to make an immediate impact on mission-critical projects, as you work with highly capable and ambitious peer groups.

Be rewarded for your autonomy even as you collaborate. Ideate, innovate, and inspire by leveraging bleeding-edge tech to disrupt consumer experiences.

While you work, we’ll take care of nourishing your body, mind, and soul. This includes daily meals, gym, trainings, tech tools, and regular unwind sessions. Also, feel free to bring your kids – even the furry ones – to the office!

About the team :

Nostra is India and Southeast Asia’s largest gaming platform and aims to become one of the biggest platforms for all gaming experiences globally. Nostra’s vision is to create one of its kind rich entertainment-led gaming platform and contribute to the larger gaming ecosystem. It brings consumers engaging, simple ways to discover, play, watch, learn and compete through a rich variety of gaming experiences (instant, online, live, tournaments) that hits different for every gamer. Developers get innovative plug-and-play solutions and instantaneous access to passionate gamers, while brands leverage it for unique contextual engagement with their audiences. Nostra is owned by Singapore-headquartered consumer technology company, Glance.

What you will be doing?

As Senior Associate in the Growth Marketing team in Glance gaming team, you will be responsible for managing and executing the marketing campaigns across few media and programmatic channels for driving Acquisition for one of the RMG apps. You will be taking ownership and also be responsible for the results driven from the campaigns and ensure we get the right set of users for the app at the affordable budgets.
• Work very closely with Product, Tech, business and content teams for any kind of problem solving or projects
• Present your ideas/ thoughts clearly through presentations, or anything else that is required to successfully pitch the impact created by projects owned by you
• Manage campaigns across a portfolio of channels/networks (Programmatic Networks, Google and Facebook ads, other direct publishers etc)
• Be aligned with teams on the various campaigns executed across acquisition, remarketing.
• Setup campaigns on platforms and co-ordinate with the Platform POC's on regular basis for feedback on optimization and improvement in performance. Do regular refresh of creatives/content and maintain a pipeline of requirements for co-ordination on assets.
• Do regular analytics and deep dive on the marketing channels and provide insights on performance improvements
• Pull data across various data bases and query them and make granular data available for analysis
• Connect with Growth, Marketing, Design, Product and DS teams on regular basis and work with them for framing and maintaining key business insights and metrics.
• Continuous interaction & building your own network of stakeholders within & beyond the Glance Gaming portfolio in the organization

What do we expect from you?
• 3-4 years of overall work experience in Growth Marketing/Performance Marketing/ Agency account management roles..
• Familiar working with Programmatic networks/DSP, Media buying, bidding optimizations and algorithms.
• Strong Analytical and excel skills
• Digital Marketing experience - Hands on experience across various networks
• Understanding of Acquisition for Mobile apps and Manage retention/funnel metrics
• Quick Decision making and optimizing for ROI
• Business intel to action on data and benchmark with competition
• Confident individual who is comfortable working in a fast-paced, highly collaborative, dynamic work environment

Attributes

Company Name: Glance

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