Job Description
Full job description
Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.
Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.
Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.
We Offer:
Leading global brands.
An additional 5 wellness/ leave days per year
Career development and learning pathways.
Health and Wellbeing benefits and programs
Parking
Bonus
Hybrid working
Hi. We’re Haleon. A world-leading consumer healthcare company with exceptional category-leading brands – including Sensodyne, Centrum, Panadol, Otrivin. We have a clear purpose: to deliver better everyday health with humanity. For billions of people around the globe.
The role:
As Senior Brand Manager, you will lead Panadol, one of Haleon’s most iconic brands, owning its end‑to‑end strategy, performance, and long‑term growth across Australia and New Zealand. Positioned at the heart of Haleon’s pain portfolio, the role also provides visibility and future opportunities across other category‑leading brands, including Voltaren and Advil.
Key accountabilities
Set and lead the ANZ brand strategy and annual activation plan, delivering a step-change in brand and category performance
Translate global brand strategy into locally relevant, commercially effective execution
Build and protect brand equity by delivering a consistent, differentiated positioning across all consumer touchpoints
Lead integrated connections planning across media, digital, shopper and expert channels
Partner cross-functionally to deliver aligned plans across the full consumer and purchase journey
Lead new product innovation launches with strong project governance, pace and discipline
Own forecasting, A&P investment decisions and performance tracking, using ROI and econometric insights to optimise returns
Identify performance gaps early and lead decisive corrective action
Develop and coach Brand Managers / ABMs, building capability and future leadership strength
About you
You are an experienced brand leader with strong strategic depth, commercial acumen, and people leadership capability. You are comfortable operating at senior levels, influencing stakeholders, and making evidence-based decisions that balance brand building with performance delivery.
Proven experience leading brand strategy and integrated activation in complex markets
Strong leadership capability with experience developing and coaching direct reports
Deep understanding of media, connections planning and digital marketing ecosystems
High financial and analytical capability, including forecasting, A&P management and ROI evaluation
Excellent communication and stakeholder influence skills
Ability to operate independently while working collaboratively across functions
Experience & qualifications
5+ years’ experience in brand marketing roles with increasing accountability
Strong digital & brand strategy marketing experience
Tertiary qualification in Marketing, Business or a related discipline (preferred)
What success looks like:
You are recognised as a trusted brand and commercial leader, someone who can make clear choices, bring teams with them, and consistently deliver results. Panadol continues to strengthen its brand equity, outperform the category, and set the benchmark for integrated activation and innovation execution across ANZ.
Diversity, Equity, and Inclusion.
At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.
We’re striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives.
We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
Please note to be eligible for this position you must have Australian work rights.
Job Posting End Date
2026-04-30
Equal Opportunities
Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.
During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees.
The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.
Adjustment or Accommodations Request
If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.
Note to candidates
The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.
Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.
Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.
Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.
We Offer:
Leading global brands.
An additional 5 wellness/ leave days per year
Career development and learning pathways.
Health and Wellbeing benefits and programs
Parking
Bonus
Hybrid working
Hi. We’re Haleon. A world-leading consumer healthcare company with exceptional category-leading brands – including Sensodyne, Centrum, Panadol, Otrivin. We have a clear purpose: to deliver better everyday health with humanity. For billions of people around the globe.
The role:
As Senior Brand Manager, you will lead Panadol, one of Haleon’s most iconic brands, owning its end‑to‑end strategy, performance, and long‑term growth across Australia and New Zealand. Positioned at the heart of Haleon’s pain portfolio, the role also provides visibility and future opportunities across other category‑leading brands, including Voltaren and Advil.
Key accountabilities
Set and lead the ANZ brand strategy and annual activation plan, delivering a step-change in brand and category performance
Translate global brand strategy into locally relevant, commercially effective execution
Build and protect brand equity by delivering a consistent, differentiated positioning across all consumer touchpoints
Lead integrated connections planning across media, digital, shopper and expert channels
Partner cross-functionally to deliver aligned plans across the full consumer and purchase journey
Lead new product innovation launches with strong project governance, pace and discipline
Own forecasting, A&P investment decisions and performance tracking, using ROI and econometric insights to optimise returns
Identify performance gaps early and lead decisive corrective action
Develop and coach Brand Managers / ABMs, building capability and future leadership strength
About you
You are an experienced brand leader with strong strategic depth, commercial acumen, and people leadership capability. You are comfortable operating at senior levels, influencing stakeholders, and making evidence-based decisions that balance brand building with performance delivery.
Proven experience leading brand strategy and integrated activation in complex markets
Strong leadership capability with experience developing and coaching direct reports
Deep understanding of media, connections planning and digital marketing ecosystems
High financial and analytical capability, including forecasting, A&P management and ROI evaluation
Excellent communication and stakeholder influence skills
Ability to operate independently while working collaboratively across functions
Experience & qualifications
5+ years’ experience in brand marketing roles with increasing accountability
Strong digital & brand strategy marketing experience
Tertiary qualification in Marketing, Business or a related discipline (preferred)
What success looks like:
You are recognised as a trusted brand and commercial leader, someone who can make clear choices, bring teams with them, and consistently deliver results. Panadol continues to strengthen its brand equity, outperform the category, and set the benchmark for integrated activation and innovation execution across ANZ.
Diversity, Equity, and Inclusion.
At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.
We’re striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives.
We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
Please note to be eligible for this position you must have Australian work rights.
Job Posting End Date
2026-04-30
Equal Opportunities
Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.
During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees.
The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.
Adjustment or Accommodations Request
If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.
Note to candidates
The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.
💡 Quick Summary
Seeking a career-building opportunity? The Senior Brand Manager position is now open for candidates interested in the Media & Communication sector. This role in Sydney offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Media & Communication is a plus.
