Description
Searching for a Job at BNP Paribas in Mumbai, Maharashtra, India
About the job
About BNP Paribas Group:
BNP Paribas is a top-ranking bank in Europe with an international profile. It operates in 71 countries and has almost 199 000 employees. The Group ranks highly in its three core areas of activity: Domestic Markets and International Financial Services (whose retail banking networks and financial services are grouped together under Retail Banking & Services) and Corporate & Institutional Banking, centered on corporate and institutional clients. The Group helps all of its clients (retail, associations, businesses, SMEs, large corporate and institutional) to implement their projects by providing them with services in financing, investment, savings and protection. In its Corporate & Institutional Banking and International Financial Services activities, BNP Paribas enjoys leading positions in Europe, a strong presence in the Americas and has a solid and fast-growing network in the Asia/Pacific region.
About BNP Paribas India Solutions:
Established in 2005, BNP Paribas India Solutions is a wholly owned subsidiary of BNP Paribas SA, a leading bank in Europe with an international reach. With delivery centers located in Bengaluru, Chennai and Mumbai, we are a 24×7 global delivery center. India Solutions services three business lines: Corporate and Institutional Banking, Investment Solutions and Retail Banking for BNP Paribas across the Group. Driving innovation and growth, we are harnessing the potential of over 6000 employees, to provide support and develop best-in-class solutions.
About Business line/Function :
In BNP, the CRM system caters to Corporate and Institutional Banking (CIB) by integrating with other applications of CIB in order to gather as much information on Clients or Business Groups as possible, on a single platform. Thus, allowing business to have better visibility on customer’s whole portfolio, and to manage the different aspects of it.
Customer relationship management (CRM) is the combination of practices, strategies and technology that organization uses to manage and analyze customer interactions and data throughout the customer lifecycle. It is a process in which a business or organization administers its interactions with customers, typically using data analysis to study large amounts of information. This CRM process when implemented using a technology serves as centralized application that compiles client specific data from various other systems within the organization, and allowing businesses to learn more about their target audiences and how to best cater for their needs. The overall aim is to provide more engaging customer experiences, increase customer loyalty and retention, and drive business growth with profitability