Job Description
We're Hiring | Senior Manager – Paid Media
BNC has been mandated to recruit an experienced Senior Manager – Paid Media for one of our esteemed clients in the Higher Education / EdTech space.
Experience Required: 3–5 Years
Agency Experience and Real Estate experience is Mandatory
We are looking for a strategic, data-driven Paid Media professional to lead digital acquisition efforts focused on attracting and engaging prospective students across undergraduate, postgraduate, and online programs. This role plays a critical part in shaping the institution's digital growth and enrollment strategy.
Design and execute full-funnel paid media strategies for multiple academic programs.
Plan, manage, and optimize PPC campaigns across Google Ads, Meta (Facebook/Instagram), and YouTube to achieve CPL, CPA, and ROI targets.
Collaborate closely with admissions and marketing teams to align campaigns with enrollment goals and academic calendars.
Analyze campaign performance and provide actionable insights to improve lead quality and conversions.
Manage and optimize media budgets for maximum efficiency and ROI.
Lead and mentor a team of paid media specialists , driving campaign excellence and professional growth.
Partner with creative and content teams to develop high-impact ad creatives for students and parents.
Track market trends and competitor activity to identify growth and innovation opportunities.
3–5 years of hands-on experience in performance marketing (Higher Education / EdTech preferred).
• Strong expertise in Google Ads, Meta Ads, and YouTube for student acquisition.
• Deep understanding of the student decision-making journey from awareness to enrollment.
• Proficiency in campaign optimization, analytics, and conversion tracking (Google Analytics, Tag Manager, etc.).
• Proven ability in budget management and data-driven decision-making.
• Excellent analytical, leadership, and communication skills.
• Bachelor's degree in Marketing, Business, or related field.
• Google Ads & Meta certifications are a plus.
BNC has been mandated to recruit an experienced Senior Manager – Paid Media for one of our esteemed clients in the Higher Education / EdTech space.
Experience Required: 3–5 Years
Agency Experience and Real Estate experience is Mandatory
We are looking for a strategic, data-driven Paid Media professional to lead digital acquisition efforts focused on attracting and engaging prospective students across undergraduate, postgraduate, and online programs. This role plays a critical part in shaping the institution's digital growth and enrollment strategy.
Design and execute full-funnel paid media strategies for multiple academic programs.
Plan, manage, and optimize PPC campaigns across Google Ads, Meta (Facebook/Instagram), and YouTube to achieve CPL, CPA, and ROI targets.
Collaborate closely with admissions and marketing teams to align campaigns with enrollment goals and academic calendars.
Analyze campaign performance and provide actionable insights to improve lead quality and conversions.
Manage and optimize media budgets for maximum efficiency and ROI.
Lead and mentor a team of paid media specialists , driving campaign excellence and professional growth.
Partner with creative and content teams to develop high-impact ad creatives for students and parents.
Track market trends and competitor activity to identify growth and innovation opportunities.
3–5 years of hands-on experience in performance marketing (Higher Education / EdTech preferred).
• Strong expertise in Google Ads, Meta Ads, and YouTube for student acquisition.
• Deep understanding of the student decision-making journey from awareness to enrollment.
• Proficiency in campaign optimization, analytics, and conversion tracking (Google Analytics, Tag Manager, etc.).
• Proven ability in budget management and data-driven decision-making.
• Excellent analytical, leadership, and communication skills.
• Bachelor's degree in Marketing, Business, or related field.
• Google Ads & Meta certifications are a plus.
💡 Quick Summary
Seeking a career-building opportunity? The Senior Communications Manager - Media position is now open for candidates interested in the Media & Communication sector. This role in Gurgaon offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Media & Communication is a plus.
