Job Description
Full job description
Position Summary
The Senior Content Strategist connects the dots between commercial goals and the content created to support them. This role ensures our messaging aligns with audience needs, brand voice, and strategic commercial priorities—defining what we say, who we say it to, where it lives, and how it all works together. The ideal candidate brings creative insight, strategic thinking, and a strong ability to translate complex objectives into clear, actionable content plans that deliver measurable impact. This role supports global commercial priorities and requires core working hours aligned to U.S. time zones for real-time collaboration.
Essential Duties & Responsibilities
Lead and own content strategies for product launches, campaigns, market education, and other initiatives
Collaborate with Sales and Marketing to identify messaging gaps and content opportunities
Define content types, channels, and formats needed across customer journeys
Help Account Service shape creative briefs that are insight-driven, audience-specific, and goal-oriented
Own content calendars and lifecycle plans, including evergreen and content repurposing
Manage corporate brand-level content efforts including thought leadership, industry celebrations, and storytelling
Serve as the content subject matter expert, providing clear guidance on content purpose, priorities, and planning
Establish content frameworks and messaging architecture that ensure consistency across regions, products, and channels
Partner with Analytics and Commercial teams to define KPIs, measure content performance, and optimize strategy based on insights
Influence and align senior stakeholders around content priorities, trade-offs, and investment decisions
Knowledge & Skills
Deep understanding of content strategy and customer journey stages
Strong collaboration and communication skills to align stakeholders
Ability to distill complex medical and technical information
Experience building and managing editorial calendars and integrated content plans
Familiarity with SEO, campaign planning, and performance measurement
Creative thinking paired with business acumen and commercial savvy
Demonstrated ability to translate business objectives into measurable content strategies tied to revenue, pipeline, or market growth
Experience operating in global or multi-regional environments with brand governance oversight
Executive-level presentation and storytelling skills
Minimum Qualifications, Education & Experience
Must be at least 18 years of age
High School Diploma required
Bachelor's degree from an accredited college or university in Marketing, Communications, Life Sciences, or related field is preferred
5+ years of progressive experience in content strategy, content marketing, or strategic marketing communications roles
Experience leading cross-functional initiatives and influencing senior stakeholders required
Experience in regulated, healthcare, medical device, or life sciences industries preferred
Work Environment
This is largely a sedentary role.
Typically requires travel less than 5% of the time
Position Summary
The Senior Content Strategist connects the dots between commercial goals and the content created to support them. This role ensures our messaging aligns with audience needs, brand voice, and strategic commercial priorities—defining what we say, who we say it to, where it lives, and how it all works together. The ideal candidate brings creative insight, strategic thinking, and a strong ability to translate complex objectives into clear, actionable content plans that deliver measurable impact. This role supports global commercial priorities and requires core working hours aligned to U.S. time zones for real-time collaboration.
Essential Duties & Responsibilities
Lead and own content strategies for product launches, campaigns, market education, and other initiatives
Collaborate with Sales and Marketing to identify messaging gaps and content opportunities
Define content types, channels, and formats needed across customer journeys
Help Account Service shape creative briefs that are insight-driven, audience-specific, and goal-oriented
Own content calendars and lifecycle plans, including evergreen and content repurposing
Manage corporate brand-level content efforts including thought leadership, industry celebrations, and storytelling
Serve as the content subject matter expert, providing clear guidance on content purpose, priorities, and planning
Establish content frameworks and messaging architecture that ensure consistency across regions, products, and channels
Partner with Analytics and Commercial teams to define KPIs, measure content performance, and optimize strategy based on insights
Influence and align senior stakeholders around content priorities, trade-offs, and investment decisions
Knowledge & Skills
Deep understanding of content strategy and customer journey stages
Strong collaboration and communication skills to align stakeholders
Ability to distill complex medical and technical information
Experience building and managing editorial calendars and integrated content plans
Familiarity with SEO, campaign planning, and performance measurement
Creative thinking paired with business acumen and commercial savvy
Demonstrated ability to translate business objectives into measurable content strategies tied to revenue, pipeline, or market growth
Experience operating in global or multi-regional environments with brand governance oversight
Executive-level presentation and storytelling skills
Minimum Qualifications, Education & Experience
Must be at least 18 years of age
High School Diploma required
Bachelor's degree from an accredited college or university in Marketing, Communications, Life Sciences, or related field is preferred
5+ years of progressive experience in content strategy, content marketing, or strategic marketing communications roles
Experience leading cross-functional initiatives and influencing senior stakeholders required
Experience in regulated, healthcare, medical device, or life sciences industries preferred
Work Environment
This is largely a sedentary role.
Typically requires travel less than 5% of the time
💡 Quick Summary
Seeking a career-building opportunity? The Senior Content Strategist position is now open for candidates interested in the Insurance sector. This role in Chicago offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Insurance is a plus.