Senior Content Writer

Responsibilities

Develop content strategies that align with brand messaging, demand generation, and mar-comm goals.

Plan and manage a content calendar for web, social, email, blogs, videos, and campaigns.

Collaborate with design, SEO, paid media, and client teams to deliver integrated content experiences.

Write and edit high-quality content including blogs, whitepapers, case studies, website copy, ad copy, and scripts.

Conduct content audits and gap analysis to optimize existing assets and improve performance.

Track and analyse content performance using analytics tools and adjust strategy accordingly.

Ensure content aligns with SEO best practices and brand voice/tone.

Stay updated with industry trends, competitor content, and emerging formats.

Qualifications

3+ years of proven experience in content strategy or content marketing (preferably in a B2B/agency environment).

Strong writing, editing, and storytelling skills with attention to detail.

Experience in SEO content creation, keyword planning, and performance tracking.

Understanding of the buyer’s journey and content funnels.

Familiarity with tools like SEMrush, Google Analytics, SurferSEO, or HubSpot.

Ability to lead brainstorming sessions and collaborate with cross-functional teams.

A portfolio of published work (blog posts, campaigns, etc.) is mandatory.