Senior Content Writer

Looking for a senior content writer and strategist who will be responsible for

developing the content strategy based on campaign objectives and end

consumer needs. Oversee content requirements and create content

strategy across a project life cycle.

The ideal person needs to drive content through –

• Website - articles, blogs

• Whitepapers

• Client case studies

• E-Newsletters

• Events Brochures

• Industry blogs

• Industry updates

• Social media posts

• Videos

• Email Invites

Job Responsibilities -

• Define a strong content strategy, aligned to the campaigns

• Research and write content by becoming a subject matter expert.

• To conduct market research and experiment with different content formats

to come up with the most impactful content

• To ensure consistency in brand voice

• To find creative and innovative ways to improve the community experience

• To work in collaboration with cross-functional teams within the

organization, including Design, Sales Operations, Tech, and Marketing

• To understand the niche for each campaign

• To identify competitors and potential markets

• To develop and implement short and long-term content marketing

strategies across different social platforms to create and improve brand

awareness

• To submit regular and detailed reports of content-driven data, customer

experience, market trends