JOB TITLE/HEADLINE: Sr Digital Marketing Manager
EMPLOYMENT TYPE: Full time, permanent.
REPORTING TO: VP- Marketing & ECM
LOCATION: Andheri, Mumbai
ABOUT THE ROLE:
WHAT WE EXPECT FROM YOU:
Drive the brand through all communications and channels - maximizing reputation, awareness and reach through innovative digital marketing approaches
Define, plan, and execute all digital marketing strategies including product marketing campaigns,roadshows, website management, social media presence etc
Drive innovation in Digital Marketing processes, and practices including establishing new innovative product marketing approach for effective campaigns both online and offline
Manage the implementation of digital marketing roadmap; monitors progress & reports KPI
performance.
Utilize strong analytical capabilities to evaluate end-to-end customer experience across multiple channels and customer touch points with an objective to optimize
Provide thought leadership in managing all digital marketing channels
Evaluate important metrics that affect our campaigns and business funnels
Conducting competitive marketing research: extensively studying competition, their products,market share and marketing communication.
OUR IDEAL CANDIDATE:
Bachelor’s/Master's degree in marketing or relevant field.
A minimum of 6 years experience in Marketing with a minimum of 1 year experience in managerial
or team leadership roles
In-depth knowledge of various social media platforms, advertising, email marketing, marketing automation, best practices, and website analytics.
Knowledge and understanding of building a brand
Previous experience in executing paid media campaigns
Highly creative with excellent analytical abilities.
Outstanding communication and interpersonal skills.
Up-to-date on the latest trends and technologies in digital marketing.
YOU WILL LOVE WORKING WITH FATAKPAY BECAUSE:
● We value balance. We are committed to providing an environment in which you can
balance great work with a great life.
● We’ll invest in your career. Our company’s growing quickly, and we’ll give you the
opportunity to do the same. You’ll have access to a number of professional development
opportunities so that you can keep up with the company’s evolving needs
● We offer competitive compensation packages. We deeply value the talent our team brings
to the table and believe that fair and equitable total compensation packages are part of our
commitment to everyone who works here
● Multicultural workplace. A multicultural and diverse team of colleagues from different
states.
● An opportunity to wear many hats
● An entrepreneurial crew that supports risk, intuition, and frequent experimentation
● The opportunity to make an impact in a transformative industry
● An opportunity to build and lead a highly talented and driven team
OTHER PERKS & BENEFITS:
● Progressive and flexible work hours that match your personality and lifestyle.
● Compensation could include stock options for significant upside.
● Health benefits
● Cool gadgets and swags
● Attractive wellness programs
● Competitive performance bonus
● Paid sick leave
● Paid maternity and paternity leave
● Career development training.
ABOUT THE COMPANY:
Fatakpay Digital Private Ltd (Fatakpay) is a digital-only lending platform that provides virtual credit
facilities. The solution provides a 100% digital and paperless quick, transparent and secure way to
transact in multilingual format with a ‘scan now, pay later’ facility and easy repayment options.
We're a company that strongly believes in teamwork, design, creativity and tech. We love to build
the best possible Financial Tech products that make the world a better place.
It was founded by a team of four IIT- B, Erasmus University alum and with 70+ years of combined
experience in Tech and Finance.
WHAT HAPPENS NEXT?
If you wish to discuss the job in further detail, please contact Disha Gajra on
[email protected].
If selected for interview, you will hear directly from someone from the HR department, usually
within a week of the closing date
