Senior Copywriter

Senior Copywriter responsibilities include writing original copy and slogans for advertising campaigns, editing and publishing Junior Copywriters’ articles and maintaining brand consistency across online channels. If you have experience creating web content, we’d like to meet you. Along with your application, please submit a portfolio or links to your published work.

Ultimately, you will create informative and engaging content about our products and services for our audiences.

Responsibilities

Research industry-related topics and identify gaps in our content
Write original copy for ads and social networks
Prepare and publish articles that describe our company and products
Edit and fact-check pieces of content generated by colleagues (e.g. Junior Copywriters)
Use SEO practices to optimize articles and increase visibility
Liaise with Designers to enrich text with visual aids, like images and charts
Shape language and tone used in sales emails, banners and brochures
Create and oversee reports on content (e.g. weekly or monthly)
Interview clients, industry experts and internal teams
Monitor metrics related to our content, like web traffic and conversion rates
Ensure all content is up-to-date
Requirements and skills

Proven work experience as a Senior Copywriter, Product Copywriteror similar role
Portfolio of published articles
Excellent writing and editing skills, with a keen eye for detail
Hands-on experience with Content Management Systems (e.g. WordPress)
An ability to write creative copy both for large pieces of content (e.g. product descriptions) and smaller texts (e.g. social media posts)
Solid time-management skills
Basic keyword search knowledge
BSc in Marketing, Communications, Journalism or relevant field
**Candidate Should have experience in Digital Marketing Agency or Add Agency**

Job Types: Full-time, Regular / Permanent

Salary: ₹30,000.00 - ₹45,000.00 per month

Benefits:

Internet reimbursement
Paid sick time
Paid time off
Provident Fund
Schedule:

Day shift
Supplemental pay types:

Performance bonus
Ability to commute/relocate:

Action Area 1, Kolkata - Kolkata, West Bengal: Reliably commute or planning to relocate before starting work (Preferred)
Experience:

total work: 4 years (Preferred)
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Hiring Insights

India
West Bengal
Kolkata Show on map Get directions