Job Description
Full job description
About Epic Tales
At Epic Tales we create personalised stories that draw families closer and spark every child’s lifelong love of reading. Each book is printed-to-order with the child as the hero—turning story-time into a daily bonding ritual and igniting a passion for books that lasts for life. Our next chapter is bold: scale from $1 M to $3 M+ in annual revenue while doubling re-order rates and maintaining a premium, keepsake-quality experience.
The Mission for this Role
As Senior Developer (WooCommerce | Full-Stack), you’ll own the technical side of our website development and our conversion-rate-optimisation programme— customising and extending WooCommerce, coding high-velocity A/B tests, and piping clean data to our analytics layer. Your north star is uplift: build faster, measure accurately, and turn winning experiments into permanent features.
How You’ll Fit with the Team
Report directly to the Lead CRO Specialist and the Director of E-commerce.
Work solo on experiment design, build, analysis and reporting—there is no separate UX or data team.
Partner with DevOps for deploys, but own plugin and theme code end-to-end.
Remote-first; we overlap four hours per workday with GMT-5 (Peru)
Authority to propose, build and QA experiments without multiple sign-offs.
Key Responsibilities
Build and launch layouts, features and A/B tests in VWO, maintaining a rapid experiment cadence and airtight QA.
Extend WooCommerce via custom hooks, filters and plugins to support personalisation, dynamic pricing and other conversion features.
Deploy and maintain server-side GTM containers (or Segment/RudderStack) to guarantee reliable, privacy-safe event tracking for all tests.
Requirements
Must-Have Qualifications
Worked with Optimizely, VWO or Convert for more than two years, delivering measurable conversion gains
Proficient in PHP 8 and WooCommerce, with experience writing custom plugins and using hooks/filters.
Strong JavaScript (ES6+) and modern front-end skills (React or Vue) for building high-performance test variants.
Hands-on experience with REST APIs for integrating third-party services.
Working knowledge of server-side tagging with GTM, Segment or similar, plus familiarity with Docker or cloud runtimes.
Preferred Qualifications
Git and CI/CD pipelines with automated tests and deploys.
SQL skills for cohort deep dives and ad-hoc analysis.
Performance tuning of WooCommerce (Nginx FastCGI, Redis, CDN).
Feature-flag frameworks (LaunchDarkly, VWO Full-Stack) for rapid roll-outs.
Exposure to P&L responsibility or growth-squad environments.
Benefits
Equivalent to USA 10++ self employment contract
About Epic Tales
At Epic Tales we create personalised stories that draw families closer and spark every child’s lifelong love of reading. Each book is printed-to-order with the child as the hero—turning story-time into a daily bonding ritual and igniting a passion for books that lasts for life. Our next chapter is bold: scale from $1 M to $3 M+ in annual revenue while doubling re-order rates and maintaining a premium, keepsake-quality experience.
The Mission for this Role
As Senior Developer (WooCommerce | Full-Stack), you’ll own the technical side of our website development and our conversion-rate-optimisation programme— customising and extending WooCommerce, coding high-velocity A/B tests, and piping clean data to our analytics layer. Your north star is uplift: build faster, measure accurately, and turn winning experiments into permanent features.
How You’ll Fit with the Team
Report directly to the Lead CRO Specialist and the Director of E-commerce.
Work solo on experiment design, build, analysis and reporting—there is no separate UX or data team.
Partner with DevOps for deploys, but own plugin and theme code end-to-end.
Remote-first; we overlap four hours per workday with GMT-5 (Peru)
Authority to propose, build and QA experiments without multiple sign-offs.
Key Responsibilities
Build and launch layouts, features and A/B tests in VWO, maintaining a rapid experiment cadence and airtight QA.
Extend WooCommerce via custom hooks, filters and plugins to support personalisation, dynamic pricing and other conversion features.
Deploy and maintain server-side GTM containers (or Segment/RudderStack) to guarantee reliable, privacy-safe event tracking for all tests.
Requirements
Must-Have Qualifications
Worked with Optimizely, VWO or Convert for more than two years, delivering measurable conversion gains
Proficient in PHP 8 and WooCommerce, with experience writing custom plugins and using hooks/filters.
Strong JavaScript (ES6+) and modern front-end skills (React or Vue) for building high-performance test variants.
Hands-on experience with REST APIs for integrating third-party services.
Working knowledge of server-side tagging with GTM, Segment or similar, plus familiarity with Docker or cloud runtimes.
Preferred Qualifications
Git and CI/CD pipelines with automated tests and deploys.
SQL skills for cohort deep dives and ad-hoc analysis.
Performance tuning of WooCommerce (Nginx FastCGI, Redis, CDN).
Feature-flag frameworks (LaunchDarkly, VWO Full-Stack) for rapid roll-outs.
Exposure to P&L responsibility or growth-squad environments.
Benefits
Equivalent to USA 10++ self employment contract
💡 Quick Summary
Seeking a career-building opportunity? The Senior Developer (WooCommerce | Full-Stack position is now open for candidates interested in the Software Developer Jobs sector. This role in Toronto offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Software Developer Jobs is a plus.
