Job Description
Experience: 3 to 5 years
Location: Ahmedabad
Office Time: +:00 AM to 6:00 PM (5 days working)
Benefit:
PF Facility
Leave encashment
12 Paid Leaves
Job brief
We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities. You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.
Responsibilities
• Execute tests, collect, and analyse data and results and, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Develop optimization strategies that increase the company's search engine results rankings
• Set measurable goals that demonstrate improvement in marketing efforts
• Monitor daily performance metrics to understand SEO strategy performance
• Track, report, and analyse website analytics and PPC initiatives and campaigns
• Manage campaign expenses, stay on budget, estimate monthly costs, and reconcile discrepancies.
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion, and optimization
• Research for new keywords, meta tags
• Research and implement search engine optimization recommendations
• Research and analyse competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
• Monthly keep track of SEO analysis and activities of all the projects and suggest changes accordingly
• Checking and creating meta tags whenever required.
Requirements and skills
• Proven SEO experience • Understanding of search engine algorithms and ranking methods
• Knowledge of keyword research and data mining tools
• Able to complete competitive analysis of other companies within the industry
• Familiarity with WordPress or other content management systems
• Proven SEM experience managing PPC/Google AdWords campaigns across the platforms such as Google, Yahoo, Bing, etc
• Solid understanding of performance marketing, conversion, and online customer acquisition
• In-depth experience with website analytics tools
• Experience with bid management tools
• Experience with A/B and multivariate experiments
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Understanding of ranking factors and search engine algorithms
• Up to date with the latest trends and best practices in SEO and SEM
• BS/MS degree in a quantitative, test-driven field
• Experience with other aspects of marketing, such as customer growth and promotion, is a plus
Location: Ahmedabad
Office Time: +:00 AM to 6:00 PM (5 days working)
Benefit:
PF Facility
Leave encashment
12 Paid Leaves
Job brief
We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities. You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.
Responsibilities
• Execute tests, collect, and analyse data and results and, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Develop optimization strategies that increase the company's search engine results rankings
• Set measurable goals that demonstrate improvement in marketing efforts
• Monitor daily performance metrics to understand SEO strategy performance
• Track, report, and analyse website analytics and PPC initiatives and campaigns
• Manage campaign expenses, stay on budget, estimate monthly costs, and reconcile discrepancies.
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion, and optimization
• Research for new keywords, meta tags
• Research and implement search engine optimization recommendations
• Research and analyse competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
• Monthly keep track of SEO analysis and activities of all the projects and suggest changes accordingly
• Checking and creating meta tags whenever required.
Requirements and skills
• Proven SEO experience • Understanding of search engine algorithms and ranking methods
• Knowledge of keyword research and data mining tools
• Able to complete competitive analysis of other companies within the industry
• Familiarity with WordPress or other content management systems
• Proven SEM experience managing PPC/Google AdWords campaigns across the platforms such as Google, Yahoo, Bing, etc
• Solid understanding of performance marketing, conversion, and online customer acquisition
• In-depth experience with website analytics tools
• Experience with bid management tools
• Experience with A/B and multivariate experiments
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Understanding of ranking factors and search engine algorithms
• Up to date with the latest trends and best practices in SEO and SEM
• BS/MS degree in a quantitative, test-driven field
• Experience with other aspects of marketing, such as customer growth and promotion, is a plus
💡 Quick Summary
Seeking a career-building opportunity? The Senior Digital Marketing Expert position is now open for candidates interested in the BPO Jobs sector. This role in Ahmedabad, offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in BPO Jobs is a plus.
