Description
Position: SENIOR DIGITAL MEDIA EXECUTIVE(Digital)
SENIOR DIGITAL MEDIA EXECUTIVE
KEY OBJECTIVE OF THE ROLE :
A Senior Digital Media Executive is responsible to implement and supervise digital media activities for the assigned brands. As a representative of WATConsult, the personnel will aid its clients in delivering value for campaigns by means of conceptualization and implementation of strategies & campaigns thereby contributing to overall brand management and achieving excellence in its expectation with the team.
KEY RESPONSIBILITIES
Formulate, curate, create, devise engaging digital content and campaign strategies across relative platforms for the assigned brands.
Manage and supervise social & digital presence of the assigned brands including overall execution, online response management and maintenance of respective online media properties.
Engage in hands-on interaction across online platforms viz. Facebook, Twitter, Instagram, Linked In, You Tube, Snapchat, Pinterest Websites, Mobile Apps, Relative blogs, Forums and more
Actively collaborate with respective internal teams to conceptualize and execute the project & campaign requirements on routine basis thereby building internal teams’ partnership
Assist in formulating strategies by sharing creative input on ideas for campaigns by virtue of having primary experience in engaging & interacting with the online consumers and the brand
Prepare analysis, review & reports on campaign effectiveness by tracking KPI’s measuring the impact of social & digital media strategies
Plan & prepare monthly & quarterly campaign plans for the brand Be actively involved in SEO/Tech/Media/ORM efforts with the support team(s)
Proactively respond and react to the changes within online media networks viz. changes in functionality, methods of engagement, addition of new features and more
Responsible to manage and update partner websites in collaboration with internal teams as deemed necessary
Master media workflow & respective online tools thus aiding the brand
Collaborate and guide the immediate team members
- Digital Media Executive(s)
Manage and overcome routine challenges Liaison with the client thus maintain first level contact with brand POCs Attend & cover on-ground events & workshops as deemed necessary
Liaison with third party vendors, influencers, partner firms on behalf of the brand for campaigns & projects
Make efficient use of new trends in digital industry for regular research and to devise implementation of related studies & techniques in routine
QUALIFICATIONS REQUISITE
1. 2-3years of work experience with a brand, digital/social/advertising/creative/media agency