Senior Director, Marketing, Brand and Communications, RBC Origins

Job Summary

Job Description

RBC Origins was created to help drive reconciliation by forging meaningful relationships and delivering lasting impact. It brings together RBC’s Truth and Reconciliation Office and Indigenous Banking strategy team, guided by Indigenous knowledge, principles, and a commitment to economic prosperity for all. Join our innovative and purpose-driven team on the next chapter of our journey to bring RBC’s Reconciliation Action Plan to life.

What is the opportunity?

In this role, you will report to the Head, RBC Origins and oversee the strategic direction and execution of RBC’s Indigenous Banking brand, marketing, and communications efforts. You will establish long-term market positioning, aligning communications with RBC’s Reconciliation Action Plan, enterprise strategy, and RBC Origins’ vision. You will ensure that all internal and external communications reflect RBC’s values, meet business objectives, and are grounded in cultural competence and reconciliation commitments. You will serve as the bridge between the RBC Origins team and enterprise Brand, Marketing and Communications, enabling a cohesive voice across RBC.

What will you do?

Responsible for the indigenization of RBC’s market presence, ensuring all communications and external-facing efforts embody the spirit and intent of reconciliation, human rights, and access to capital as articulated in the Reconciliation Action Plan

Lead cross-functional and enterprise collaboration to impact and influence senior executive stakeholders on the tone, framing, and approach of Indigenous-related content and materials

Maintain strategic relationships with enterprise Brand, Marketing and Communications teams to ensure cohesion, avoid duplication, and ensure integration of Indigenous perspectives across RBC campaigns

Lead the intake, prioritization, and execution of Indigenous-related communications, sponsorships, events, and campaigns, overseeing approvals and maintaining a clear narrative across channels

Serve as a primary lead for Indigenous Banking topics, responding to media inquiries and shaping public-facing narratives with authenticity and accuracy

Collaborate with the National Advisor, Indigenous Market Activation and Regional Market Leads to reflect real-world stories, community insights, and client success in RBC’s communications

Engage with Indigenous Public Relations firms and advisors to validate messaging and ensure cultural appropriateness in all branded materials

Partner with Sustainability & Impact to align messaging with broader environmental, social, and governance (ESG) objectives, particularly when highlighting Indigenous economic inclusion efforts

Develop metrics to measure campaign impact and storytelling effectiveness, applying insights to refine RBC’s Indigenous Banking brand presence and engagement strategy

Support RBC’s presence at major Indigenous business events, ensuring brand visibility, executive participation, and alignment with business development goals

What do you need to succeed?

Must-have:

Bachelor’s degree or equivalent experience in communications, public relations, Indigenous studies, or business

Deep understanding of Indigenous communities, the principles of economic reconciliation and the ability to ensure authentic, respectful, and culturally appropriate messaging

Strategic brand and communications leadership experience, with the ability to shape and execute large-scale campaigns across diverse internal and external audiences

Experience working with Indigenous media, including direct experience outside of RBC

Experience providing executive communications support, including navigating reputational risk communications

Proven experience working cross-functionally across enterprise teams and with external Indigenous partners to deliver cohesive, aligned communications

Strong storytelling and content development skills to craft compelling narratives that reflect real-world insights, client successes, and reconciliation impact across multiple platforms

Nice to have:

Master’s degree or equivalent designation

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

Ability to make a difference and lasting impact

Work in a dynamic, collaborative, progressive, and high-performing team

Opportunities to do challenging work

#LI-DE1

Job Skills

Additional Job Details

Address:

RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO
City:

TORONTO
Country:

Canada
Work hours/week:

37.5
Employment Type:

Full time
Platform:

PERSONAL & COMMERCIAL BANKING
Job Type:

Regular
Pay Type:

Salaried
Posted Date:

2025-07-08
Application Deadline:

2025-08-02
Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Inclusion and Equal Opportunity Employment

At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

Join our Talent Community

Stay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you.

Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com.

Canada
Ontario
Toronto Show on map Get directions