Senior Director of Event Marketing |amp| Sales Enablement
As the Senior Director of Event Marketing and Sales Enablement, you will play a pivotal role in developing and executing a comprehensive event marketing strategy. This includes overseeing trade shows, conferences, webinars, and customer events. You will manage budgets, vendors, and cross-functional teams to ensure seamless and impactful experiences. Additionally, you will create impactful sales enablement content and tools to support our sales team's efforts. Collaborating closely with product marketing, sales, PR, and other teams, you will align event messaging and sales materials with overall marketing goals. Analyzing event performance and ROI, you will provide actionable insights to improve future initiatives. You will also manage and mentor the event marketing and sales enablement team members, fostering a culture of excellence and continuous improvement.
Responsibilities
• Develop and execute a comprehensive event marketing strategy, including trade shows, conferences, webinars, and customer events.
• Oversee the planning and execution of all marketing events, managing budgets, vendors, and cross-functional teams.
• Create impactful sales enablement content and tools to support our sales team’s efforts.
• Collaborate with product marketing, sales, PR, and other teams to align event messaging and sales materials with overall marketing goals.
• Analyze event performance and ROI, providing actionable insights to improve future initiatives.
• Manage and mentor the event marketing and sales enablement team members.
Qualifications
• 10+ years of experience in marketing leadership roles.
• Expertise in event marketing strategy and sales enablement initiatives to drive brand awareness, generate leads, and empower sales teams.
• Strong skills in leading the strategic development and implementation of trade shows, conferences, and events.
• Experience coordinating and managing key internal stakeholders, including sales, PR, product, marketing, and executive leadership.
• Ability to align event messaging and sales materials with overall marketing goals.
• Proficiency in creating impactful sales enablement content and tools.
• Strong collaboration skills with cross-functional teams to ensure seamless execution of marketing strategies.
• Strong financial acumen with experience managing event marketing budgets and resource allocation.
• Bachelor's degree required; marketing or business-related degree preferred.
What's in it for you?
When you join our team, you will experience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to succeed. We offer generous compensation and performance-based incentives. Our company also invests in your professional and academic growth with training and tuition reimbursement.
Benefits
• Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug.
• Life, legal, and supplementary insurance.
• Virtual and in-person mental health counseling services for individuals and families.
• Commuter and parking benefits.
• 401(K) retirement plan with matching contributions.
• Employee stock purchase plan.
• 11 holidays and 3 weeks of vacation per year.
• On-site fitness center.
• Access to our Diversity, Equity, & Inclusion Employee Resource Groups.
• Snacks and caffeine.
We welcome all qualified candidates who are currently eligible to work full-time in the United States to apply. However, please note that we are not able to provide visa sponsorship for this position. We are an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing.
This position is located in Richmond, VA and offers the following hybrid schedule option: 4 days onsite / 1 day remote.
Employment Type: Full-Time