Responsibilities:
• The purpose of this role is to drive efficient traffic and booking growth by executing spend and campaigns across key digital performance channels including display, PPC and affiliates.
• Manage Amazon and Flipkart all types of advertisement, optimization and Analysis.
• Manage CPC campaigns for Amazon and Flipkart with all types of Ads, optimization analysis and planning.
• Run PLA and PCA Ads and optimise the campaign on Flipkart.
• Finalizing the CPM campaign property for display advertising.
• Finding affinity audience for CPM/DSP campaign.
• Manage communication with multiple vendors and third-party trackers to achieve acquisition objectives.
• Identify trends and insights, and optimize spend and performance based on the insights.
• Monitor and evaluate search results and search performance across the major search channels.