Job Description
Consumer Research: Conduct and manage consumer research studies, including surveys, focus groups, interviews, and online research to gather insights on consumer preferences, needs, and behaviour.
Market & Trend Analysis: Analyse industry trends, competitors, and market conditions to identify emerging opportunities and threats for the brand.
Consumer Insights Reporting: Compile, analyse, and present consumer insights through detailed reports and presentations. Communicate findings to marketing, product, and leadership teams to drive informed decision-making.
Consumer Segmentation: Develop and update consumer profiles and segmentation based on demographic, psychographic, and behavioral data, helping to identify key target audiences for marketing campaigns.
Customer Journey Mapping: Assist in mapping the consumer journey to understand customer pain points, decision-making processes, and potential improvements in the customer experience.
Support Marketing Campaigns: Provide insights and recommendations for targeted marketing campaigns and strategies based on consumer research and market data.
Trend Monitoring: Stay updated on industry trends, emerging consumer needs, and changes in consumer behavior to ensure the brand remains relevant and innovative.
Market & Trend Analysis: Analyse industry trends, competitors, and market conditions to identify emerging opportunities and threats for the brand.
Consumer Insights Reporting: Compile, analyse, and present consumer insights through detailed reports and presentations. Communicate findings to marketing, product, and leadership teams to drive informed decision-making.
Consumer Segmentation: Develop and update consumer profiles and segmentation based on demographic, psychographic, and behavioral data, helping to identify key target audiences for marketing campaigns.
Customer Journey Mapping: Assist in mapping the consumer journey to understand customer pain points, decision-making processes, and potential improvements in the customer experience.
Support Marketing Campaigns: Provide insights and recommendations for targeted marketing campaigns and strategies based on consumer research and market data.
Trend Monitoring: Stay updated on industry trends, emerging consumer needs, and changes in consumer behavior to ensure the brand remains relevant and innovative.
💡 Quick Summary
Seeking a career-building opportunity? The Senior Executive – Consumer Research & Insights position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Mumbai offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.