Assist the team in the development of the overall digital marketing strategy ? Implement digital marketing activities across a broad range of digital marketing channels (Social Media, Influencers Marketing, Content Creation (Creatives/Videos/animations), Mobile, Paid Media, Email) ? Manage and maintain the company's owned media including websites, mobile apps, and email/CRM software (Understanding of various digital tools, Like Adobe Experience Manager, Meltwater, Google Analytics, Hubsopts Apps flyer) ? Manage social media marketing campaigns/ influencer marketing (Manage the creation of relevant and engaging digital content) ? Good Understanding of digital paid Media (SEM, Display, Social, Programmatic etc ) ? Understanding of Web and Mobile application space and technologies to drive business objectives from scratch ? Conduct research on market trends, brand's audiences and competitors, and end-to-end consumer journey to drive engagements and conversions ? Analyze digital marketing analytics reports and share insights with the team to develop optimization plans ? Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team