Job Description
Department:
Digital Marketing
Position:
Senior Game Marketing Specialist
Role and responsibilities:
Job Description
As Marketing Strategist, you will work closely with our game teams in order to deliver best-in-class marketing strategies and creative concepts aimed at sustaining the launch and promotion of our games in the highly competitive market of free-to-play video games for mobile.
Responsibilities
• Build the marketing strategy of our game launches
• Come up with the right messaging strategy for new projects, based on the game pillars and audience insights
• Proven experience on setting up the campaigns.
• Co-define and help planning the marketing key beats of our launch strategies, and recommend the best marketing channels to be used for each type of activation and audience segment
• Deliver a wide range of creative concepts, autonomously or with the help of external agencies, serving various games, audiences, and marketing or business objectives (awareness, engagement conversion)
• Deeply understand internal teams’ marketing, product & business objectives or challenges, analyze data and uncover insights that will set your creative orientations and inspire your concepts
• Review and when needed challenge creative concepts and marketing strategies proposed internally by other teams, in order to make sure they’re on par with the market and audience expectations
• Benchmark emerging tactics and trends on the market with a focus on mobile games
Digital Marketing
Position:
Senior Game Marketing Specialist
Role and responsibilities:
Job Description
As Marketing Strategist, you will work closely with our game teams in order to deliver best-in-class marketing strategies and creative concepts aimed at sustaining the launch and promotion of our games in the highly competitive market of free-to-play video games for mobile.
Responsibilities
• Build the marketing strategy of our game launches
• Come up with the right messaging strategy for new projects, based on the game pillars and audience insights
• Proven experience on setting up the campaigns.
• Co-define and help planning the marketing key beats of our launch strategies, and recommend the best marketing channels to be used for each type of activation and audience segment
• Deliver a wide range of creative concepts, autonomously or with the help of external agencies, serving various games, audiences, and marketing or business objectives (awareness, engagement conversion)
• Deeply understand internal teams’ marketing, product & business objectives or challenges, analyze data and uncover insights that will set your creative orientations and inspire your concepts
• Review and when needed challenge creative concepts and marketing strategies proposed internally by other teams, in order to make sure they’re on par with the market and audience expectations
• Benchmark emerging tactics and trends on the market with a focus on mobile games
💡 Quick Summary
Seeking a career-building opportunity? The Senior Game Marketing Specialist position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in bengluru offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.
