Job Description
Specifically, you will –
• Create and execute our ABM strategy, processes, and metrics
• Interface with account managers to understand account priorities, personas, and align marketing goals to business goals
• Use secondary research to build your own account and persona profiles, identify campaign themes and equip sales and account managers with deep account insights and craft personalized messaging
• Understand customers’ strategy and challenges and write content and messaging that resonate with personas and drive campaign effectiveness
• Proactively engage with account teams and business unit leadership to rally teams around your process and maximize the impact of your campaigns
• Design and execute one-to-one and one-to-few campaigns in an engaging, impactful way through multiple channels (email, digital, social, events)
• Track lead flow and pipeline movement through Salesforce.com and other tools. Measure and report impact at each stage
• Collaborate with the marketing team to align marketing strategy and campaign calendar. Work with the creative team and external agency to craft campaigns that align with our brand guidelines
• Improve marketing effectiveness through sharper customer and persona segmentation, process rigor and tools
You are an ideal fit, if you –
• Have a sales, marketing or account management experience of 10-12 years in
big-pharma MNC or Healthcare/pharma vertical of Technology services company
• Analyst experience with IDS, Gartner etc in healthcare/pharma vertical
• Are metrics-driven and demonstrate attention to detail
• Are curious to understand customers’ strategy and personas and write engaging content
• Understand the sales and account management process, along with GTM strategy
• Possess sound business acumen along with solid project management capabilities
• Ability to engage with C- suite on thought leadership related conversations
Studied business and marketing (MBA preferred)
Why should you be excited about this role?
We are a digital-first, life sciences commercialization company, with 1+ of the top 20 biopharma companies among our clientele. We offer accelerated global growth opportunities for talent that aspires to make a meaningful impact. We value passion, innovation, collaboration and empathy. They guide our entrepreneurial spirit and fuel our purpose to enable healthcare organizations be future ready. This role is a unique opportunity to create a sustainable, new function and amplify our story at the convergence of 2 exciting industries - healthcare and technology
• Create and execute our ABM strategy, processes, and metrics
• Interface with account managers to understand account priorities, personas, and align marketing goals to business goals
• Use secondary research to build your own account and persona profiles, identify campaign themes and equip sales and account managers with deep account insights and craft personalized messaging
• Understand customers’ strategy and challenges and write content and messaging that resonate with personas and drive campaign effectiveness
• Proactively engage with account teams and business unit leadership to rally teams around your process and maximize the impact of your campaigns
• Design and execute one-to-one and one-to-few campaigns in an engaging, impactful way through multiple channels (email, digital, social, events)
• Track lead flow and pipeline movement through Salesforce.com and other tools. Measure and report impact at each stage
• Collaborate with the marketing team to align marketing strategy and campaign calendar. Work with the creative team and external agency to craft campaigns that align with our brand guidelines
• Improve marketing effectiveness through sharper customer and persona segmentation, process rigor and tools
You are an ideal fit, if you –
• Have a sales, marketing or account management experience of 10-12 years in
big-pharma MNC or Healthcare/pharma vertical of Technology services company
• Analyst experience with IDS, Gartner etc in healthcare/pharma vertical
• Are metrics-driven and demonstrate attention to detail
• Are curious to understand customers’ strategy and personas and write engaging content
• Understand the sales and account management process, along with GTM strategy
• Possess sound business acumen along with solid project management capabilities
• Ability to engage with C- suite on thought leadership related conversations
Studied business and marketing (MBA preferred)
Why should you be excited about this role?
We are a digital-first, life sciences commercialization company, with 1+ of the top 20 biopharma companies among our clientele. We offer accelerated global growth opportunities for talent that aspires to make a meaningful impact. We value passion, innovation, collaboration and empathy. They guide our entrepreneurial spirit and fuel our purpose to enable healthcare organizations be future ready. This role is a unique opportunity to create a sustainable, new function and amplify our story at the convergence of 2 exciting industries - healthcare and technology
💡 Quick Summary
Seeking a career-building opportunity? The Senior Manager Account Based Marketing position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Bangalore offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.