Job Description
Qualifications
Bachelor's degree in Marketing, Communications, or a equivalent on job experience
5+ years of experience in brand management, content marketing, social media marketing, or a related role
Experience across both B2C & B2B audiences and in the digital health, behavioral healthcare, and/or consumer services space
Proven track record of developing and executing successful brand and content strategies
Strong writing, editing, and storytelling skills
Proficient in content management systems, design tools, marketing automation tools, and analytics platforms
Excellent project management skills with the ability to manage multiple projects simultaneously
Exceptional communication and interpersonal skills
Creative thinker with a passion for branding and content creation
Benefits
100% remote work in the US
Premium healthcare insurance
A Flexible Time Off Policy (take what you need)
12 Company Holidays and a company close-down for the last week of December
Computer and technology you need to WFH
Life insurance, Long term, short term disability insurance
New Parent leave
A supportive and inclusive environment
Responsibilities
As the Senior Manager of Brand & Content, you'll report directly to our Vice President of Marketing & Growth and will be responsible for developing and executing brand activations and campaigns as well as developing and executing our content strategy across digital and print platforms that enhance brand awareness, engage target audiences, and drive business growth
This role will work cross-functionally with our commercial, operations, product, and clinical teams
Brand Strategy:
Develop and implement comprehensive brand strategies to elevate the brand's market presence and reputation for both B2C and B2B
Maintain brand guidelines to ensure consistency across all marketing materials and channels
In alignment with VP of Marketing & Growth & CCO, develop and implement a strategic plan for digital & in-person events that supports business goals and marketing objectives - pre/during/post activation
Content Development & Creative Management:
Develop and implement a content strategy that aligns with business goals and drives customer engagement across B2C & B2B in collaboration with the VP of Marketing and Growth
Manage the creation of compelling content, including articles, videos, social media content, whitepapers, and more
Write, edit, produce, and deliver copy for content, collateral, ads, social media, etc
Develop content calendars and ensure timely delivery of content that aligns with marketing campaigns and business objectives
Plan, organize, and execute webinar/digital conversation series for Little Otter
Manage and contribute to the company blog/community, fostering a space for discussion and support
Manage design support - brief development, project management content requests, adhoc creative edits as needed
Collaborate with internal teams and external partners to produce high-quality content that resonates with target audiences
Manage website content, including content/resources, text, images, videos, and other multimedia elements, ensuring content is optimized for search engines (SEO) and aligns with the brand's voice and messaging
Stay up-to-date with industry trends and best practices to continuously improve content strategies
Campaign Management:
Plan and execute integrated marketing campaigns that leverage content to drive brand awareness and engagement
Monitor and analyze campaign performance, providing insights and recommendations for optimization
Coordinate with the marketing team to ensure content is effectively distributed across all channels
Social Media Management:
Develop and execute social media strategies to increase brand visibility and engagement
Manage social media accounts, including content planning, posting, and community management
Track and analyze social media performance, providing regular reports and recommendations
Measurement and Reporting:
Establish KPIs and metrics to measure the effectiveness of brand and content initiatives
Prepare regular reports on content performance, brand metrics, and campaign results
Use data-driven insights to inform and refine brand and content strategies
Job description
Welcome to Little Otter!
Little Otter is a childhood mental health company that focuses on the mental health of young children and their parents. Little Otter's mission is to bring expert care for children's mental health to every home. With both everyday wellness tools and our award-winning online child therapy app, we've empowered more than ten thousand therapists and hundreds of thousands of clients across the country in the healthcare and insurance landscape.
Role: Senior Manager of Brand & Content
As the Senior Manager of Brand & Content, you'll report directly to our Vice President of Marketing & Growth and will be responsible for developing and executing brand activations and campaigns as well as developing and executing our content strategy across digital and print platforms that enhance brand awareness, engage target audiences, and drive business growth. This role will work cross-functionally with our commercial, operations, product, and clinical teams.
Key Responsibilities:
• Brand Strategy:
• Develop and implement comprehensive brand strategies to elevate the brand's market presence and reputation for both B2C and B2B.
• Maintain brand guidelines to ensure consistency across all marketing materials and channels.
• In alignment with VP of Marketing & Growth & CCO, develop and implement a strategic plan for digital & in-person events that supports business goals and marketing objectives - pre/during/post activation
2. Content Development & Creative Management:
• Develop and implement a content strategy that aligns with business goals and drives customer engagement across B2C & B2B in collaboration with the VP of Marketing and Growth.
• Manage the creation of compelling content, including articles, videos, social media content, whitepapers, and more.
• Write, edit, produce, and deliver copy for content, collateral, ads, social media, etc.
• Develop content calendars and ensure timely delivery of content that aligns with marketing campaigns and business objectives.
• Plan, organize, and execute webinar/digital conversation series for Little Otter
• Manage and contribute to the company blog/community, fostering a space for discussion and support.
• Manage design support - brief development, project management content requests, adhoc creative edits as needed.
• Collaborate with internal teams and external partners to produce high-quality content that resonates with target audiences.
• Manage website content, including content/resources, text, images, videos, and other multimedia elements, ensuring content is optimized for search engines (SEO) and aligns with the brand's voice and messaging.
• Stay up-to-date with industry trends and best practices to continuously improve content strategies.
3. Campaign Management:
• Plan and execute integrated marketing campaigns that leverage content to drive brand awareness and engagement.
• Monitor and analyze campaign performance, providing insights and recommendations for optimization.
• Coordinate with the marketing team to ensure content is effectively distributed across all channels.
• Social Media Management:
• Develop and execute social media strategies to increase brand visibility and engagement.
• Manage social media accounts, including content planning, posting, and community management.
• Track and analyze social media performance, providing regular reports and recommendations.
• Measurement and Reporting:
• Establish KPIs and metrics to measure the effectiveness of brand and content initiatives.
• Prepare regular reports on content performance, brand metrics, and campaign results.
• Use data-driven insights to inform and refine brand and content strategies.
Qualifications:
• Bachelor's degree in Marketing, Communications, or a equivalent on job experience
• 5+ years of experience in brand management, content marketing, social media marketing, or a related role.
• Experience across both B2C & B2B audiences and in the digital health, behavioral healthcare, and/or consumer services space
• Proven track record of developing and executing successful brand and content strategies.
• Strong writing, editing, and storytelling skills.
• Proficient in content management systems, design tools, marketing automation tools, and analytics platforms.
• Excellent project management skills with the ability to manage multiple projects simultaneously.
• Exceptional communication and interpersonal skills.
• Creative thinker with a passion for branding and content creation.
Total Rewards:
• 100% remote work in the US
• Premium healthcare insurance
• A Flexible Time Off Policy (take what you need)
• 12 Company Holidays and a company close-down for the last week of December
• Computer and technology you need to WFH
• Life insurance, Long term, short term disability insurance
• New Parent leave
• A supportive and inclusive environment
Research suggests that women and people of color often believe that they need to meet 100% of job qualifications in order to apply. We encourage you to apply even if you don't! Little Otter is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, age, sex, ****** orientation, gender identity and expression, disability, veteran status or any other basis protected by federal, state or local law.
Please be alert for potential recruitment fraud. All correspondence will come from email addresses with [email protected] and not from public email addresses such as Gmail. If you are unsure about legitimacy, please confirm open roles through viewing them in www.littleotterhealth.com/open-roles. Little Otter will never ask you to pay money, provide banking information or download anything
Bachelor's degree in Marketing, Communications, or a equivalent on job experience
5+ years of experience in brand management, content marketing, social media marketing, or a related role
Experience across both B2C & B2B audiences and in the digital health, behavioral healthcare, and/or consumer services space
Proven track record of developing and executing successful brand and content strategies
Strong writing, editing, and storytelling skills
Proficient in content management systems, design tools, marketing automation tools, and analytics platforms
Excellent project management skills with the ability to manage multiple projects simultaneously
Exceptional communication and interpersonal skills
Creative thinker with a passion for branding and content creation
Benefits
100% remote work in the US
Premium healthcare insurance
A Flexible Time Off Policy (take what you need)
12 Company Holidays and a company close-down for the last week of December
Computer and technology you need to WFH
Life insurance, Long term, short term disability insurance
New Parent leave
A supportive and inclusive environment
Responsibilities
As the Senior Manager of Brand & Content, you'll report directly to our Vice President of Marketing & Growth and will be responsible for developing and executing brand activations and campaigns as well as developing and executing our content strategy across digital and print platforms that enhance brand awareness, engage target audiences, and drive business growth
This role will work cross-functionally with our commercial, operations, product, and clinical teams
Brand Strategy:
Develop and implement comprehensive brand strategies to elevate the brand's market presence and reputation for both B2C and B2B
Maintain brand guidelines to ensure consistency across all marketing materials and channels
In alignment with VP of Marketing & Growth & CCO, develop and implement a strategic plan for digital & in-person events that supports business goals and marketing objectives - pre/during/post activation
Content Development & Creative Management:
Develop and implement a content strategy that aligns with business goals and drives customer engagement across B2C & B2B in collaboration with the VP of Marketing and Growth
Manage the creation of compelling content, including articles, videos, social media content, whitepapers, and more
Write, edit, produce, and deliver copy for content, collateral, ads, social media, etc
Develop content calendars and ensure timely delivery of content that aligns with marketing campaigns and business objectives
Plan, organize, and execute webinar/digital conversation series for Little Otter
Manage and contribute to the company blog/community, fostering a space for discussion and support
Manage design support - brief development, project management content requests, adhoc creative edits as needed
Collaborate with internal teams and external partners to produce high-quality content that resonates with target audiences
Manage website content, including content/resources, text, images, videos, and other multimedia elements, ensuring content is optimized for search engines (SEO) and aligns with the brand's voice and messaging
Stay up-to-date with industry trends and best practices to continuously improve content strategies
Campaign Management:
Plan and execute integrated marketing campaigns that leverage content to drive brand awareness and engagement
Monitor and analyze campaign performance, providing insights and recommendations for optimization
Coordinate with the marketing team to ensure content is effectively distributed across all channels
Social Media Management:
Develop and execute social media strategies to increase brand visibility and engagement
Manage social media accounts, including content planning, posting, and community management
Track and analyze social media performance, providing regular reports and recommendations
Measurement and Reporting:
Establish KPIs and metrics to measure the effectiveness of brand and content initiatives
Prepare regular reports on content performance, brand metrics, and campaign results
Use data-driven insights to inform and refine brand and content strategies
Job description
Welcome to Little Otter!
Little Otter is a childhood mental health company that focuses on the mental health of young children and their parents. Little Otter's mission is to bring expert care for children's mental health to every home. With both everyday wellness tools and our award-winning online child therapy app, we've empowered more than ten thousand therapists and hundreds of thousands of clients across the country in the healthcare and insurance landscape.
Role: Senior Manager of Brand & Content
As the Senior Manager of Brand & Content, you'll report directly to our Vice President of Marketing & Growth and will be responsible for developing and executing brand activations and campaigns as well as developing and executing our content strategy across digital and print platforms that enhance brand awareness, engage target audiences, and drive business growth. This role will work cross-functionally with our commercial, operations, product, and clinical teams.
Key Responsibilities:
• Brand Strategy:
• Develop and implement comprehensive brand strategies to elevate the brand's market presence and reputation for both B2C and B2B.
• Maintain brand guidelines to ensure consistency across all marketing materials and channels.
• In alignment with VP of Marketing & Growth & CCO, develop and implement a strategic plan for digital & in-person events that supports business goals and marketing objectives - pre/during/post activation
2. Content Development & Creative Management:
• Develop and implement a content strategy that aligns with business goals and drives customer engagement across B2C & B2B in collaboration with the VP of Marketing and Growth.
• Manage the creation of compelling content, including articles, videos, social media content, whitepapers, and more.
• Write, edit, produce, and deliver copy for content, collateral, ads, social media, etc.
• Develop content calendars and ensure timely delivery of content that aligns with marketing campaigns and business objectives.
• Plan, organize, and execute webinar/digital conversation series for Little Otter
• Manage and contribute to the company blog/community, fostering a space for discussion and support.
• Manage design support - brief development, project management content requests, adhoc creative edits as needed.
• Collaborate with internal teams and external partners to produce high-quality content that resonates with target audiences.
• Manage website content, including content/resources, text, images, videos, and other multimedia elements, ensuring content is optimized for search engines (SEO) and aligns with the brand's voice and messaging.
• Stay up-to-date with industry trends and best practices to continuously improve content strategies.
3. Campaign Management:
• Plan and execute integrated marketing campaigns that leverage content to drive brand awareness and engagement.
• Monitor and analyze campaign performance, providing insights and recommendations for optimization.
• Coordinate with the marketing team to ensure content is effectively distributed across all channels.
• Social Media Management:
• Develop and execute social media strategies to increase brand visibility and engagement.
• Manage social media accounts, including content planning, posting, and community management.
• Track and analyze social media performance, providing regular reports and recommendations.
• Measurement and Reporting:
• Establish KPIs and metrics to measure the effectiveness of brand and content initiatives.
• Prepare regular reports on content performance, brand metrics, and campaign results.
• Use data-driven insights to inform and refine brand and content strategies.
Qualifications:
• Bachelor's degree in Marketing, Communications, or a equivalent on job experience
• 5+ years of experience in brand management, content marketing, social media marketing, or a related role.
• Experience across both B2C & B2B audiences and in the digital health, behavioral healthcare, and/or consumer services space
• Proven track record of developing and executing successful brand and content strategies.
• Strong writing, editing, and storytelling skills.
• Proficient in content management systems, design tools, marketing automation tools, and analytics platforms.
• Excellent project management skills with the ability to manage multiple projects simultaneously.
• Exceptional communication and interpersonal skills.
• Creative thinker with a passion for branding and content creation.
Total Rewards:
• 100% remote work in the US
• Premium healthcare insurance
• A Flexible Time Off Policy (take what you need)
• 12 Company Holidays and a company close-down for the last week of December
• Computer and technology you need to WFH
• Life insurance, Long term, short term disability insurance
• New Parent leave
• A supportive and inclusive environment
Research suggests that women and people of color often believe that they need to meet 100% of job qualifications in order to apply. We encourage you to apply even if you don't! Little Otter is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, age, sex, ****** orientation, gender identity and expression, disability, veteran status or any other basis protected by federal, state or local law.
Please be alert for potential recruitment fraud. All correspondence will come from email addresses with [email protected] and not from public email addresses such as Gmail. If you are unsure about legitimacy, please confirm open roles through viewing them in www.littleotterhealth.com/open-roles. Little Otter will never ask you to pay money, provide banking information or download anything
💡 Quick Summary
Seeking a career-building opportunity? The Senior Manager of Brand Content position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Miami offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.
