Job Description
A career at TransLink and our family of companies means working with people with a wide range of skills and perspectives, all teaming up towards a common goal: preserving and enhancing the region's world-envied quality of life. Together, we connect the region and enhance its livability by providing a sustainable transit and transportation network, embraced by our communities and people.
At TransLink we are dedicated to building a workforce that reflects the diversity of the communities in which we live. We’re committed to fostering an inclusive, equitable and accessible workplace, recognizing the unique value and skills every individual brings.
Looking for a great place to work where your contributions are valued and you can make a difference in a vibrant city? At TransLink, one of BC’s Top Employers, you'll help make Metro Vancouver a better place to live, built on transportation excellence. Put your future in motion!
Responsibilities
PRIMARY PURPOSE
Leads the development of the annual strategy, budget and plans within a portfolio of work related to brand and marketing campaign programs, projects or initiatives across the enterprise. Provides oversight, leadership and support for all programs within the portfolio, preparing and delivering presentations to senior leaders and executives with the goal of advocacy and approval, and collaborating with senior lead and executives to understand business needs.
KEY ACCOUNTABILITIES
Develops an annual business plan within a portfolio of programs, ensuring annual corporate vision, and goals are translated into the marketing initiatives, including the development of strategies, portfolio budget estimates and plans.
Develops and presents brand and marketing campaigns business plans within an assigned portfolio to business partners, stakeholders and peers. Proactively solicits and incorporates various perspectives and considerations to ensure plans meet ongoing and evolving needs.
Develops solutions and leads team culture, understanding the team’s needs, and working with the team to foster positive culture and relationships.
Provides leadership, expertise, guidance and mentorship within the Marketing Department across all the programs within the portfolio ensuring alignment to the set business plan, including support on campaign strategy, timing, project plans, measures of success, vendor relations and stakeholder management.
Participates in departmental strategic planning, providing input, advice and recommendations to ensure efficiency and effectiveness.
Oversees the process of monitoring and reporting on business results and KPIs to achieve the goals and objectives of the portfolio; identifies opportunities for the development of KPIs where needed.
Provides recommendations for adaptation of existing campaigns, designs and strategies to ensure work remains on brand, in line with industry standards and focused on current business goals.
Identifies opportunities to streamline programs, create efficiencies, cross-program alignment, working with the Marketing Leadership Team when opportunities are presented. Provides leadership in cross-team initiatives for the division that drives business objectives.
Ensures key markets, audiences and segments are achieved through their team’s individual program work, ensuring alignment with organizational goals in the area of target priorities.
Leads identified campaigns, including developing strategy, marketing plans, creative and tactical development, budget and schedule, executes campaigns, tracks and reports on KPIs and performance measures.
Leads the collection of various customer data (attributes and behaviors) for project and portfolio work, to develop advanced segmentation to enable personalized messaging campaigns and effective customer insights, including vision planning and program discovery.
Negotiates and manages agreements for sponsorships and partnerships, including partnerships in support of TransLink marketing and corporate initiatives, promotional tie-ins, and other initiatives.
Develops, maintains, and manages external relationships in support for marketing partnership opportunities with particular focus on ridership growth, including relationships with employers, real-estate developers, businesses, tourism providers, credit card institutions, other transportation providers (including the province), and others.
Collaborates with Manager on special projects as identified.
Provides guidance, advice and mentoring to the staff including selection, training, coaching, development, performance management and all other people management practices. Prepares and manages the department’s brand and campaigns budget.
Qualifications
EDUCATION AND EXPERIENCE
The requirements for this job are acquired through a completion of University Degree in Business and/or Marketing with specialization in omni-channel marketing experience and digital campaigns plus 5 years of progressive related experience in leading the development and implementation of marketing services and programs leading to excellent customer experience preferably in a unionized environment.
OTHER REQUIREMENTS
Expert knowledge and ability to create marketing strategies in a complex business environment with a focus on customer experience across all omni-channel marketing platforms including WBS’s, long-term visioning and brand execution.
Superior knowledge of the concepts, principles, practices, and techniques pertaining to public facing marketing campaigns, digital advertising, omni-channel marketing, and brand.
Advanced knowledge of marketing with an emphasis of customer experience and research methodologies.
Advanced interpersonal and communications skills to provide advice and presentations for marketing strategy, programs, and/or campaigns and the ability to communicate insights in an effective manner to many stakeholders' groups.
Superior business acumen to develop and implement marketing strategies, plans, tactics and related standards, policies, programs, initiatives, and campaigns across the enterprise.
Advanced problem solving and decision-making skills to identify optimum approach and methodology to achieve marketing objectives.
Advanced analytical skills in analyzing business situations and developing solutions.
Advanced leadership, development and team building skills to manage reporting staff in diverse functional areas.
Ability to build business and annual plans
Other Information
In this role, you will be responsible for leading a team of approximately five employees. Strong people management skills with direct reports are highly desired, including experience in performance management, employee development, and mentorship—particularly within the context of marketing practices.
The position requires a senior-level understanding of marketing principles and best practices. Candidates should bring substantial experience in marketing strategy and execution, ideally at a senior level.
Experience working in a marketing agency environment is considered a valuable asset.
Recruitment Process: An applicant will be required to demonstrate their suitability for this position by meeting the minimum level of qualifications and experience in order to be invited into the selection process. A standard interview format will be used including general, scenario and behavioural descriptive interview questions.
Work Schedule
37.5 hours per week.
Work Designation
Hybrid
This position offers the flexibility of working both on-site and remotely within B.C.
How to Apply
Please click the 'Apply' button at the top right corner of the page or go to http://www.translink.ca/careers to apply for this position and view instructions on the process.
INSTRUCTIONS: Please save your (1) cover letter, and your (2) resume as one pdf document prior to uploading your application on-line.
Posting Date: July 18, 2026
Closing Date: August 1, 2026
Please note that only those short listed will be contacted.
Having trouble applying? Please view the System Requirements & FAQ's by going to http://www.translink.ca/careers.
Equal Employment Opportunity
TransLink is committed to employment equity and building a diverse workforce, representative of the customers we serve and the many communities in the Metro Vancouver region. We welcome and encourage Indigenous applicants, people of colour, all genders, 2SLGBTQ+ and persons with disabilities to apply. Learn more about TransLink's commitment to equity, diversity and inclusion.
Accommodations are available on request for candidates taking part in all aspects of the selection process. For a confidential inquiry, simply email us at [email protected].
At TransLink we are dedicated to building a workforce that reflects the diversity of the communities in which we live. We’re committed to fostering an inclusive, equitable and accessible workplace, recognizing the unique value and skills every individual brings.
Looking for a great place to work where your contributions are valued and you can make a difference in a vibrant city? At TransLink, one of BC’s Top Employers, you'll help make Metro Vancouver a better place to live, built on transportation excellence. Put your future in motion!
Responsibilities
PRIMARY PURPOSE
Leads the development of the annual strategy, budget and plans within a portfolio of work related to brand and marketing campaign programs, projects or initiatives across the enterprise. Provides oversight, leadership and support for all programs within the portfolio, preparing and delivering presentations to senior leaders and executives with the goal of advocacy and approval, and collaborating with senior lead and executives to understand business needs.
KEY ACCOUNTABILITIES
Develops an annual business plan within a portfolio of programs, ensuring annual corporate vision, and goals are translated into the marketing initiatives, including the development of strategies, portfolio budget estimates and plans.
Develops and presents brand and marketing campaigns business plans within an assigned portfolio to business partners, stakeholders and peers. Proactively solicits and incorporates various perspectives and considerations to ensure plans meet ongoing and evolving needs.
Develops solutions and leads team culture, understanding the team’s needs, and working with the team to foster positive culture and relationships.
Provides leadership, expertise, guidance and mentorship within the Marketing Department across all the programs within the portfolio ensuring alignment to the set business plan, including support on campaign strategy, timing, project plans, measures of success, vendor relations and stakeholder management.
Participates in departmental strategic planning, providing input, advice and recommendations to ensure efficiency and effectiveness.
Oversees the process of monitoring and reporting on business results and KPIs to achieve the goals and objectives of the portfolio; identifies opportunities for the development of KPIs where needed.
Provides recommendations for adaptation of existing campaigns, designs and strategies to ensure work remains on brand, in line with industry standards and focused on current business goals.
Identifies opportunities to streamline programs, create efficiencies, cross-program alignment, working with the Marketing Leadership Team when opportunities are presented. Provides leadership in cross-team initiatives for the division that drives business objectives.
Ensures key markets, audiences and segments are achieved through their team’s individual program work, ensuring alignment with organizational goals in the area of target priorities.
Leads identified campaigns, including developing strategy, marketing plans, creative and tactical development, budget and schedule, executes campaigns, tracks and reports on KPIs and performance measures.
Leads the collection of various customer data (attributes and behaviors) for project and portfolio work, to develop advanced segmentation to enable personalized messaging campaigns and effective customer insights, including vision planning and program discovery.
Negotiates and manages agreements for sponsorships and partnerships, including partnerships in support of TransLink marketing and corporate initiatives, promotional tie-ins, and other initiatives.
Develops, maintains, and manages external relationships in support for marketing partnership opportunities with particular focus on ridership growth, including relationships with employers, real-estate developers, businesses, tourism providers, credit card institutions, other transportation providers (including the province), and others.
Collaborates with Manager on special projects as identified.
Provides guidance, advice and mentoring to the staff including selection, training, coaching, development, performance management and all other people management practices. Prepares and manages the department’s brand and campaigns budget.
Qualifications
EDUCATION AND EXPERIENCE
The requirements for this job are acquired through a completion of University Degree in Business and/or Marketing with specialization in omni-channel marketing experience and digital campaigns plus 5 years of progressive related experience in leading the development and implementation of marketing services and programs leading to excellent customer experience preferably in a unionized environment.
OTHER REQUIREMENTS
Expert knowledge and ability to create marketing strategies in a complex business environment with a focus on customer experience across all omni-channel marketing platforms including WBS’s, long-term visioning and brand execution.
Superior knowledge of the concepts, principles, practices, and techniques pertaining to public facing marketing campaigns, digital advertising, omni-channel marketing, and brand.
Advanced knowledge of marketing with an emphasis of customer experience and research methodologies.
Advanced interpersonal and communications skills to provide advice and presentations for marketing strategy, programs, and/or campaigns and the ability to communicate insights in an effective manner to many stakeholders' groups.
Superior business acumen to develop and implement marketing strategies, plans, tactics and related standards, policies, programs, initiatives, and campaigns across the enterprise.
Advanced problem solving and decision-making skills to identify optimum approach and methodology to achieve marketing objectives.
Advanced analytical skills in analyzing business situations and developing solutions.
Advanced leadership, development and team building skills to manage reporting staff in diverse functional areas.
Ability to build business and annual plans
Other Information
In this role, you will be responsible for leading a team of approximately five employees. Strong people management skills with direct reports are highly desired, including experience in performance management, employee development, and mentorship—particularly within the context of marketing practices.
The position requires a senior-level understanding of marketing principles and best practices. Candidates should bring substantial experience in marketing strategy and execution, ideally at a senior level.
Experience working in a marketing agency environment is considered a valuable asset.
Recruitment Process: An applicant will be required to demonstrate their suitability for this position by meeting the minimum level of qualifications and experience in order to be invited into the selection process. A standard interview format will be used including general, scenario and behavioural descriptive interview questions.
Work Schedule
37.5 hours per week.
Work Designation
Hybrid
This position offers the flexibility of working both on-site and remotely within B.C.
How to Apply
Please click the 'Apply' button at the top right corner of the page or go to http://www.translink.ca/careers to apply for this position and view instructions on the process.
INSTRUCTIONS: Please save your (1) cover letter, and your (2) resume as one pdf document prior to uploading your application on-line.
Posting Date: July 18, 2026
Closing Date: August 1, 2026
Please note that only those short listed will be contacted.
Having trouble applying? Please view the System Requirements & FAQ's by going to http://www.translink.ca/careers.
Equal Employment Opportunity
TransLink is committed to employment equity and building a diverse workforce, representative of the customers we serve and the many communities in the Metro Vancouver region. We welcome and encourage Indigenous applicants, people of colour, all genders, 2SLGBTQ+ and persons with disabilities to apply. Learn more about TransLink's commitment to equity, diversity and inclusion.
Accommodations are available on request for candidates taking part in all aspects of the selection process. For a confidential inquiry, simply email us at [email protected].
💡 Quick Summary
Seeking a career-building opportunity? The Senior Marketing Advisor position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Vancouver offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.
