Job Description
We’re looking for our next Senior Marketing Executive - Brand Marketing! ✨
ZURU is on a mission to disrupt across industries, challenge the status quo and catalyst change through radical innovation and automation advances. This is in play in different pillars of the company: ZURU Toys are re-imagining what it means to play; ZURU Tech is shaping a better future by leading the next building revolution; ZURU Edge is pioneering new generation FMCG brands to better serve modern consumers.
Founded in 2003 by EY Entrepreneur of the Year and World Entrepreneur Hall of Fame brothers Nick and Mat Mowbray, ZURU has quickly grown to a team of over 5000 direct and indirect members across more than 30 international locations.
One of the largest toy companies in the world, globally recognised and award-winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns and Smashers. Our global FMCG brands include MONDAY Haircare, Rascals, NOOD, BONKERS, Gumi Yum Surprise, and more!
Role Impact
You’ll be the driving force behind Rascals' brand presence in Australia and New Zealand — executing global initiatives, leading local campaigns, and managing everything from product launches to influencer seeding, digital performance, PR, and retailer partnerships, all in close collaboration with the global team!
Roles & Responsibilities
Take ownership of global Rascals initiatives alongside the Marketing Director, while leading and executing local marketing strategies across Australia and New Zealand — the brand’s most mature markets.
Drive the execution of global paid campaigns and localise content and activations to ensure cultural and market relevance in AU & NZ.
Lead the launch of new products across all major marketing channels, ensuring cohesive, high-impact execution.
Oversee digital marketing performance, working closely with the internal Digital Marketing team to optimise campaigns and improve efficiency.
Lead large-scale influencer seeding campaigns in collaboration with the global influencer team, managing outreach, content acquisition, and delivery.
Manage PR and event initiatives, including briefing agencies on editorial features, activations, and experiential marketing as required.
Serve as the primary point of contact for key retail partners, driving retail media activation and managing ongoing retail listings.
Manage and track marketing and paid media budgets, ensuring accuracy, efficiency, and alignment with strategic plans.
Oversee operational marketing tasks, including customer service coordination, marketing stock management, and invoice processing across AU and NZ.
Deliver consistent bi-monthly updates to internal and external stakeholders across relevant markets.
Lead post-campaign reporting, extract insights, and develop actionable recommendations to strengthen future brand activity.
Skills & Experience
3–4 years of relevant experience in brand or digital marketing, either in-house or within a fast-paced agency environment
Experience in Retail Marketing, Influencer Marketing, and Managing campaigns are highly regarded
A natural collaborator who thrives in team settings and contributes to a positive, high-performing culture
Strong organisational and multitasking skills — able to prioritise effectively, meet deadlines, and stay focused under pressure
Proactive and solutions-driven, with high energy, creativity, and a can-do attitude
Strategic thinker with a curious mindset — always seeking to understand the ‘why’ and push ideas further
A true team player who values open communication, mutual support, and building something great together
You're excited to contribute to our office culture!
ZURU is on a mission to disrupt across industries, challenge the status quo and catalyst change through radical innovation and automation advances. This is in play in different pillars of the company: ZURU Toys are re-imagining what it means to play; ZURU Tech is shaping a better future by leading the next building revolution; ZURU Edge is pioneering new generation FMCG brands to better serve modern consumers.
Founded in 2003 by EY Entrepreneur of the Year and World Entrepreneur Hall of Fame brothers Nick and Mat Mowbray, ZURU has quickly grown to a team of over 5000 direct and indirect members across more than 30 international locations.
One of the largest toy companies in the world, globally recognised and award-winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns and Smashers. Our global FMCG brands include MONDAY Haircare, Rascals, NOOD, BONKERS, Gumi Yum Surprise, and more!
Role Impact
You’ll be the driving force behind Rascals' brand presence in Australia and New Zealand — executing global initiatives, leading local campaigns, and managing everything from product launches to influencer seeding, digital performance, PR, and retailer partnerships, all in close collaboration with the global team!
Roles & Responsibilities
Take ownership of global Rascals initiatives alongside the Marketing Director, while leading and executing local marketing strategies across Australia and New Zealand — the brand’s most mature markets.
Drive the execution of global paid campaigns and localise content and activations to ensure cultural and market relevance in AU & NZ.
Lead the launch of new products across all major marketing channels, ensuring cohesive, high-impact execution.
Oversee digital marketing performance, working closely with the internal Digital Marketing team to optimise campaigns and improve efficiency.
Lead large-scale influencer seeding campaigns in collaboration with the global influencer team, managing outreach, content acquisition, and delivery.
Manage PR and event initiatives, including briefing agencies on editorial features, activations, and experiential marketing as required.
Serve as the primary point of contact for key retail partners, driving retail media activation and managing ongoing retail listings.
Manage and track marketing and paid media budgets, ensuring accuracy, efficiency, and alignment with strategic plans.
Oversee operational marketing tasks, including customer service coordination, marketing stock management, and invoice processing across AU and NZ.
Deliver consistent bi-monthly updates to internal and external stakeholders across relevant markets.
Lead post-campaign reporting, extract insights, and develop actionable recommendations to strengthen future brand activity.
Skills & Experience
3–4 years of relevant experience in brand or digital marketing, either in-house or within a fast-paced agency environment
Experience in Retail Marketing, Influencer Marketing, and Managing campaigns are highly regarded
A natural collaborator who thrives in team settings and contributes to a positive, high-performing culture
Strong organisational and multitasking skills — able to prioritise effectively, meet deadlines, and stay focused under pressure
Proactive and solutions-driven, with high energy, creativity, and a can-do attitude
Strategic thinker with a curious mindset — always seeking to understand the ‘why’ and push ideas further
A true team player who values open communication, mutual support, and building something great together
You're excited to contribute to our office culture!
💡 Quick Summary
Seeking a career-building opportunity? The Senior Marketing Executive - Baby position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Auckland offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.
