Senior Marketing Executive
Senior Marketing Executive
Position Purpose: The purpose of this role is to support growth in new student numbers and
enhance their experience of Massey in the student journey through
targeted marketing initiatives, as well as enhance Massey University’s
reputation by developing and executing engaging marketing
communications to multiple target audiences across a wide range of
media channels and platforms, for domestic and international markets.
Department: Office of Marketing / Students and Global Engagement
Location: Wellington
Reports to: Associate Director Marketing
Responsible for: Nil
Delegations: Nil
Job Title: Senior Marketing Executive
Key relationships: Internal External
Marketing team Creative supply agencies
Communications team
Colleges and Departments
International offices
Information Technology team
Website team
Future Students team
Māori office
Pacific office
Massey University: We are a world-leading university in many academic disciplines and fields
of research. Our point of difference is research that is connected to
community and industry. Our researchers are developing expertise and
skills to advance human knowledge and understanding. Working together
across disciplines and locations, we solve national and global problems
through fundamental, applied and interdisciplinary research, while
culturally and artistically enriching our world.
We are deeply committed to being a Te Tiriti-led university,
demonstrating authentic leadership in contemporary Aotearoa New
Zealand as we uphold Te Tiriti o Waitangi, the founding document of our
nation, and its principles through our practice. We embrace this not just
as an obligation but as a real opportunity for the nation and its people.
Our educators are preparing a new generation of global leaders. Our
students are diverse and are attracted to Massey because they want to
1
achieve their personal goals or make their mark in the world. They
experience world-class learning that recognises their intellectual and
cultural strengths, expands their horizons and prepares them to
contribute to a rapidly transforming world with skills, critical and creative
thinking and leadership.
We will be renowned for our passion and caring attitude. All Massey
campuses will be innovation ecosystems, acting as magnets for smart
enterprises. Wherever we are, we will operate in partnerships founded
on respect, trust and mutual benefit. Massey is not only defined by what
we do, but by how we do it.
About this area The Marketing function forms part of the broader Marketing,
Recruitment and Alumni directorate within the service line of the Deputy
Vice-Chancellor Students and Global Engagement.
Massey core capabilities
At Massey we are Tiriti-led, upholding Te Tiriti o Waitangi principles through our practice, we:
Demonstrate awareness of Te Tiriti o Waitangi and its contribution to Aotearoa New Zealand
society.
Understand the relevance of Te Tiriti o Waitangi in relation to the work of the University and
the people we serve.
Embracing Te Reo in relevant and practical ways in our workplace interactions and engagement
with external stakeholders, giving expression to Tikanga Māori and protocols that
demonstrates that we respect and value Māori conventions in appropriate settings.
At Massey we work together with mutual respect and caring. we:
Act with integrity and trustworthiness and give credit to others for the work they do.
Work cooperatively and inter-dependently to foster and promote the One University approach.
Share knowledge and communicate professionally with courtesy and mutual respect.
Are ethical in all transactions, working within the parameters of our policies and procedures.
Are direct, truthful and maintain confidentiality.
Seek to understand and appreciate our differences.
Are ethical in all transactions, working within the parameters of our policies and procedures.
Are direct, truthful and maintain confidentiality.
Seek to understand and appreciate our differences.
Keep ourselves and others safe; work together to embrace with the University's health, safety
and wellbeing policies, procedures and programmes; display commitment by actively
supporting all safety and wellbeing initiatives: and by actively engaging in health and safety
improvement opportunities.
At Massey we are future-focused, results- oriented and strive for excellence. we:
Take ownership and responsibility for delivering results to support achievement of University
objectives.
2
Provide the best quality services to our customers (internal and external) ensuring our
students/ stakeholders are at the heart of everything we do.
Deliver or support world-class research, teaching and learning and citizenship.
Take personal responsibility for our performance, take pride in doing our job well, and commit
to ongoing personal and professional development.
Are motivated and create a positive working environment where our values are reinforced.
Anticipate and respond with agility and resilience to the changing needs of the University and
the communities we serve.
Seek ways to improve our services to deliver in an efficient and effective way.
Embrace technology and apply this innovatively to better meet the needs of those we serve.
Challenge ourselves to reach our potential and help bring out the best in others.
Understand how what we do contributes to the objectives of the University.
Accountabilities
Marketing Projects • Develop and execute marketing plans which are in line with the
University strategy and Te Tiriti goals
Manage multi-channel projects for domestic and international markets
– including digital, direct, social, event, web, content marketing and
marketing automation.
Provide marketing expertise, consultation and recommendations for
multi-channel projects for your allocated portfolios ensuring a
proactive approach is taken with stakeholders around planned
marketing activity.
Foster internal engagement for the Massey brand.
Remain up-to-date and current with developments across all
marketing related areas of responsibility.
Manage the allocated project budgets to ensure all projects are
delivered on budget every time.
Identify and report on KPI's, and opportunities for improvement on a
regular basis.
Marketing • Write creative communication and messaging content for various
Communications audiences across advertising, student communication, web content
and marketing projects.
Use marketing analytics to inform marketing communication strategies
across print, web, digital and online.
Support and work with a wide range of stakeholders to ensure the
success of marketing projects.
Identify internal and external content that contributes to our content
marketing strategy.
3
Customer Experience • Support the design and delivery of the full end to end student lifecycle
and Relationships working as part of the wider Massey team to ensure that the
prospective student’s experience joins up with the ideal student
experience.
Work closely with the marketing and Massey CRM team on the
creation, messaging and eDM content to support an engaging
customer journey whilst delivering an elevated, consistent and
efficient brand experience.
Brand Activation • Ensure consistency of the Massey brand across all marketing projects.
Support the promotion internally of the brand values to the target
audience in a manner that reinforces Massey’s brand positioning.
Stakeholder • Build and maintain meaningful relationships across the University.
Communications • Ensure effective communication with key internal and external
stakeholders.
Partner and consult with stakeholders in the process of delivering all
multi-channel projects to ensure their perspectives are integrated and
support is gained.
Ensure an exceptional customer delivery service to stakeholders,
responding to and advising in a timely manner.
Collaborative team • Execute other tasks as requested by the Associate Director Marketing.
member • Support Massy University’s commitment to Te Tiriti o Waitangi.
Work collaboratively to continuously improve our marketing practices
and processes.
Provide back up to team members where appropriate to balance
workload priorities and manage leave.
Qualifications and Experience
Qualifications: A relevant tertiary qualification in marketing or equivalent experience in
marketing is essential
Experience: • 5+ years’ experience as a marketing professional managing
integrated marketing projects You may currently be in a marketing
environment, have worked in the education sector, or a large
complex organisation.
Strong experience with messaging and marketing communication
across digital, social media, content marketing, publications, and
marketing automation
Proven experience working across cultures and sensitive to cultural
differences
Knowledge of Te Ao Māori and Te Tiriti o Waitangi highly beneficial
4
Proven experience at building strong collaborative working
relationships with internal stakeholders and external agencies
International experience in the education sector beneficial but not
essential.
Capabilities - Behaviour
Communication • Proven ability to deliver brand and marketing and communication
plans
Essential • Strong creative communication and writing skills
Thinks strategically and operationally
Able to analyse, report and present results, learnings, and
recommendations
Able to make timely and effective decisions
Ability to work under pressure and to tight deadlines
Able to work independently as well as in a team that is spread across
multiple locations
Effective at working and supporting multiple and diverse internal and
external stakeholders
A highly effective communicator verbally and written
Organised • Driven to complete projects on time and to all KPI’s
Enthusiastic about marketing, communication and trying new things
Essential • Highly collaborative
Effective and advanced organisational skills
Efficient and has advanced time management skills
Gets on with work, self-starter and proactive
Self-motivated • Inquisitive and able to be self-directed and make things happen
Good humoured and able to deal with pressure situations. Essential
Creative • Innovative, creative, proactive, adaptable and decisive
Essential • Clear and positive thinker offering new creative ideas
An eye for detail
Capabilities - Technical
Project • Develops and executes marketing project plans including budget and
Management project timeframes
Essential or • Able to use tools for managing work and collaborating including
Desirable SharePoint, Assetbank, Word, Excel, PowerPoint, Teams, Zoom
Can quickly pick up new technology tools to assist with work
5
Pre-employment checks
Essential • Requirement to pass a Criminal and Traffic Convictions (Security)
Check performed by the Ministry of Justice.
6
&