Job Description
DESCRIPTION
The Senior Marketing Manager, Customer Acquisition & Retention leads Woot's direct marketing channels with primary ownership of affiliate marketing strategy and execution, promotional planning, and oversight of a robust CRM team. This role drives customer acquisition, engagement, and lifecycle progression while partnering closely with product, engineering, vendor management, and finance teams. The position requires deep affiliate marketing expertise, strong technical acumen, and proven ability to lead diverse teams.
Key job responsibilities
Channel Leadership
Affiliate Marketing: Own strategy, execution, and optimization of Woot's affiliate program; manage affiliate specialist and partner relationships to drive new customer acquisition and program growth
Promotional Planning: Build and execute comprehensive promotional strategies aligned with inventory, vendor commitments, and business objectives
CRM Oversight: Lead CRM team responsible for email, push notifications, and customer lifecycle initiatives; drive segmentation and personalization strategies
Paid and Social Channels: Working knowledge of paid and social channels to run and provide advice
Customer Growth & Lifecycle Management
Drive key customer metrics: new customer acquisition, purchases per year (PPY), active customer growth, and units per order
Develop strategies to reduce attrition and churn across customer segments
Create programs that move customers through their lifecycle stages and increase engagement
Analyze customer behavior and optimize campaigns for retention and lifetime value
Technical & Cross-Functional Partnership
Partner with product management and engineering to define business requirements and prioritize marketing technology solutions
Collaborate with vendor management to understand deal sourcing, merchandising workflows, and co-marketing opportunities
Work hands-on to understand Woot's operational processes and translate insights into marketing strategy
Manage marketing budgets in partnership with finance, ensuring ROI and cost efficiency
Team Leadership
Lead and develop diverse team including affiliate specialist and CRM team (email, push, sourcing specialists)
Foster inclusive culture, provide coaching and career development, and manage performance
Build cross-functional collaboration and ensure seamless campaign execution
BASIC QUALIFICATIONS
5+ years of professional non-internship marketing experience
Experience managing teams
Experience driving direction and alignment with cross-functional teams
Experience using data and metrics to drive improvements
Bachelor's degree
3+ years proven track record managing Affiliate partnerships
Experience with Paid and CRM platforms and campaigns.
PREFERRED QUALIFICATIONS
Experience communicating results to senior leadership
Experience communicating results to stakeholders
Usage of generative AI tools to enhance workflow efficiency, with a willingness to learn effective prompting and evaluation practices.
Ability to recognize opportunities where generative AI could enhance products, workflows, or customer experiences.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, TX, DALLAS - 142,000.00 - 192,000.00 USD annually
USA, TX, Dallas - 142,000.00 - 192,000.00 USD annually
USA, WA, SEATTLE - 142,000.00 - 192,000.00 USD annually
USA, WA, Seattle - 142,000.00 - 192,000.00 USD annually
The Senior Marketing Manager, Customer Acquisition & Retention leads Woot's direct marketing channels with primary ownership of affiliate marketing strategy and execution, promotional planning, and oversight of a robust CRM team. This role drives customer acquisition, engagement, and lifecycle progression while partnering closely with product, engineering, vendor management, and finance teams. The position requires deep affiliate marketing expertise, strong technical acumen, and proven ability to lead diverse teams.
Key job responsibilities
Channel Leadership
Affiliate Marketing: Own strategy, execution, and optimization of Woot's affiliate program; manage affiliate specialist and partner relationships to drive new customer acquisition and program growth
Promotional Planning: Build and execute comprehensive promotional strategies aligned with inventory, vendor commitments, and business objectives
CRM Oversight: Lead CRM team responsible for email, push notifications, and customer lifecycle initiatives; drive segmentation and personalization strategies
Paid and Social Channels: Working knowledge of paid and social channels to run and provide advice
Customer Growth & Lifecycle Management
Drive key customer metrics: new customer acquisition, purchases per year (PPY), active customer growth, and units per order
Develop strategies to reduce attrition and churn across customer segments
Create programs that move customers through their lifecycle stages and increase engagement
Analyze customer behavior and optimize campaigns for retention and lifetime value
Technical & Cross-Functional Partnership
Partner with product management and engineering to define business requirements and prioritize marketing technology solutions
Collaborate with vendor management to understand deal sourcing, merchandising workflows, and co-marketing opportunities
Work hands-on to understand Woot's operational processes and translate insights into marketing strategy
Manage marketing budgets in partnership with finance, ensuring ROI and cost efficiency
Team Leadership
Lead and develop diverse team including affiliate specialist and CRM team (email, push, sourcing specialists)
Foster inclusive culture, provide coaching and career development, and manage performance
Build cross-functional collaboration and ensure seamless campaign execution
BASIC QUALIFICATIONS
5+ years of professional non-internship marketing experience
Experience managing teams
Experience driving direction and alignment with cross-functional teams
Experience using data and metrics to drive improvements
Bachelor's degree
3+ years proven track record managing Affiliate partnerships
Experience with Paid and CRM platforms and campaigns.
PREFERRED QUALIFICATIONS
Experience communicating results to senior leadership
Experience communicating results to stakeholders
Usage of generative AI tools to enhance workflow efficiency, with a willingness to learn effective prompting and evaluation practices.
Ability to recognize opportunities where generative AI could enhance products, workflows, or customer experiences.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, TX, DALLAS - 142,000.00 - 192,000.00 USD annually
USA, TX, Dallas - 142,000.00 - 192,000.00 USD annually
USA, WA, SEATTLE - 142,000.00 - 192,000.00 USD annually
USA, WA, Seattle - 142,000.00 - 192,000.00 USD annually
💡 Quick Summary
Seeking a career-building opportunity? The Senior Marketing Manager, Customer Acquisition & Retention, Woot! position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Seattle offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.
