Job Description
OB LEVEL
M50
EMPLOYEE ROLE
People Manager
In this senior role, as part of APAC Marketing, you’ll be responsible for developing, executing, and optimizing the India DME Digital marketing strategy to meet the business’ bold goals for Creative Cloud and Document Cloud.
As a data-driven, B2C digital marketer with a deep understanding of the India market, you’ll build breakthrough marketing ideas that inspire audiences; encourage product adoption and build long-term value. You’re a customer-focused marketer and can deliver in a fast-paced, matrix organization.
What you’ll do
• Formulate and drive India marketing strategies that drive awareness, engagement, and conversion for the Adobe Creative Cloud and Acrobat portfolios.
• You will lead and implement full-funnel marketing programs in partnership with cross-functional teams from Media, PR & Social, Lifecycle Marketing & Adobe.com. You are also a strategic partner to the Product Marketing and Go-to-Market teams, working together to deliver against annual strategies and business goals.
• Drive marketing innovation and creativity. This role requires you to champion your audience and actively apply audience insights and marketing analytics to deliver plans that achieve business targets and marketing KPIs.
• Collaborate cross-functionally and develop strong working relationships across the organization to optimize consumer journeys, set-up new strategic partnerships and create breakthrough content and messaging.
• Project management of campaign launches including managing creative agencies while communicating details and timelines to cross functional teams and business leads.
• Run forecasts and budget for your marketing programs in connection to quarterly and annual plans. Take accountability for budget and performance to plan against defined metrics.
• Play a key role in quarterly business and marketing reviews, defining the ‘narrative’ for India and influencing the Executive team to again agreement on strategic shifts and trade-offs.
• Use data analytics and market insights to identify key drivers for growth and optimization.
• Know our products and our customers.
What we’re looking for
• Proven track record of delivering significant business growth through marketing programs.
• 10+ years of B2C digital marketing experience working on software/technology brands with deep understanding of digital marketing in India.
• Strong analytical and data-driven decision-making skills.
• Clear communicator.
• Exceptional critical thinking, with the ability to translate market insights into actionable marketing strategies focused on outcomes.
• Deep experience working on full-funnel campaigns including digital, social media, influencer marketing and transcreation of global campaigns for local markets.
• Experience working with agencies to craft compelling messages that captivate audiences and offer them compelling solutions.
• Customer-first approach. Understand their needs and motivations to build outstanding experiences and successful customer journeys.
• Balance creative inspiration with a strong commerical understanding.
• Excellent project management skills and the ability to work in a fast-paced environment, with attention to detail.
• Navigate a matrix organization and be able to influence people at all levels of the organisation.
• Relevant bachelor’s degree required.
• Knowledge of Adobe products highly desirable.
• Proficient spoken and written English, additional languages for India valued.
Internal Opportunities
Creativity, curiosity, and constant learning are celebrated aspects of your career growth journey. We’re glad that you’re pursuing a new opportunity at Adobe!
Put your best foot forward:
1. Update your Resume/CV and Workday profile – don’t forget to include your uniquely ‘Adobe’ experiences and volunteer work.
2. Visit the Internal Mobility page on Inside Adobe to learn more about the process and set up a job alert for roles you’re interested in.
3. Check out these tips to help you prep for interviews.
4. If you are applying for a role outside of your current country, ensure you review the International Resources for Relocating Employees on Inside Adobe, including the impacts to your Benefits, AIP, Equity & Payroll.
Once you apply for a role via Workday, the Talent Team will reach out to you within 2 weeks. If you move into the official interview process with the hiring team, make sure you inform your manager so they can champion your career growth.
At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.
Adobe is an equal opportunity and affirmative action employer. We welcome and encourage diversity in the workplace regardless of gender, race or color, ethnicity or national origin, age, disability, religion, ****** orientation, gender identity or expression, veteran status, or any other characteristics protected by law.
If you have a disability or special need that requires accommodation to navigate our internal careers site or to complete the application process, please contact accommodations@adobe.com.
M50
EMPLOYEE ROLE
People Manager
In this senior role, as part of APAC Marketing, you’ll be responsible for developing, executing, and optimizing the India DME Digital marketing strategy to meet the business’ bold goals for Creative Cloud and Document Cloud.
As a data-driven, B2C digital marketer with a deep understanding of the India market, you’ll build breakthrough marketing ideas that inspire audiences; encourage product adoption and build long-term value. You’re a customer-focused marketer and can deliver in a fast-paced, matrix organization.
What you’ll do
• Formulate and drive India marketing strategies that drive awareness, engagement, and conversion for the Adobe Creative Cloud and Acrobat portfolios.
• You will lead and implement full-funnel marketing programs in partnership with cross-functional teams from Media, PR & Social, Lifecycle Marketing & Adobe.com. You are also a strategic partner to the Product Marketing and Go-to-Market teams, working together to deliver against annual strategies and business goals.
• Drive marketing innovation and creativity. This role requires you to champion your audience and actively apply audience insights and marketing analytics to deliver plans that achieve business targets and marketing KPIs.
• Collaborate cross-functionally and develop strong working relationships across the organization to optimize consumer journeys, set-up new strategic partnerships and create breakthrough content and messaging.
• Project management of campaign launches including managing creative agencies while communicating details and timelines to cross functional teams and business leads.
• Run forecasts and budget for your marketing programs in connection to quarterly and annual plans. Take accountability for budget and performance to plan against defined metrics.
• Play a key role in quarterly business and marketing reviews, defining the ‘narrative’ for India and influencing the Executive team to again agreement on strategic shifts and trade-offs.
• Use data analytics and market insights to identify key drivers for growth and optimization.
• Know our products and our customers.
What we’re looking for
• Proven track record of delivering significant business growth through marketing programs.
• 10+ years of B2C digital marketing experience working on software/technology brands with deep understanding of digital marketing in India.
• Strong analytical and data-driven decision-making skills.
• Clear communicator.
• Exceptional critical thinking, with the ability to translate market insights into actionable marketing strategies focused on outcomes.
• Deep experience working on full-funnel campaigns including digital, social media, influencer marketing and transcreation of global campaigns for local markets.
• Experience working with agencies to craft compelling messages that captivate audiences and offer them compelling solutions.
• Customer-first approach. Understand their needs and motivations to build outstanding experiences and successful customer journeys.
• Balance creative inspiration with a strong commerical understanding.
• Excellent project management skills and the ability to work in a fast-paced environment, with attention to detail.
• Navigate a matrix organization and be able to influence people at all levels of the organisation.
• Relevant bachelor’s degree required.
• Knowledge of Adobe products highly desirable.
• Proficient spoken and written English, additional languages for India valued.
Internal Opportunities
Creativity, curiosity, and constant learning are celebrated aspects of your career growth journey. We’re glad that you’re pursuing a new opportunity at Adobe!
Put your best foot forward:
1. Update your Resume/CV and Workday profile – don’t forget to include your uniquely ‘Adobe’ experiences and volunteer work.
2. Visit the Internal Mobility page on Inside Adobe to learn more about the process and set up a job alert for roles you’re interested in.
3. Check out these tips to help you prep for interviews.
4. If you are applying for a role outside of your current country, ensure you review the International Resources for Relocating Employees on Inside Adobe, including the impacts to your Benefits, AIP, Equity & Payroll.
Once you apply for a role via Workday, the Talent Team will reach out to you within 2 weeks. If you move into the official interview process with the hiring team, make sure you inform your manager so they can champion your career growth.
At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.
Adobe is an equal opportunity and affirmative action employer. We welcome and encourage diversity in the workplace regardless of gender, race or color, ethnicity or national origin, age, disability, religion, ****** orientation, gender identity or expression, veteran status, or any other characteristics protected by law.
If you have a disability or special need that requires accommodation to navigate our internal careers site or to complete the application process, please contact accommodations@adobe.com.
💡 Quick Summary
Seeking a career-building opportunity? The Senior Marketing Manager, India, DME Digital position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Bangalore offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.