Senior Marketing Manager

Marketing Manager: Job duties and responsibilities

· Set marketing goals and objectives

· Plan, implement and manage marketing & branding strategy – All ATL & BTL activities.

· Contribute to the overall growth of the company

· Review and manage content marketing strategy

· Determine KPIs for the marketing department

· Keep the marketing budget in check

· Track KPIs on a regular basis and present reports

· Work with sales and development and customer success teams

· Create and present the annual marketing & branding plan and strategy

· Use data and reports to make evidence-based decisions

· Analyze company's marketing strategy and suggest improvements

· Stay up to date with the latest technology

· Stay up to date with the latest best practices

· Attend marketing conferences and educational programs

· Design, plan and execute effective marketing campaigns

Job requirements and qualifications

· 6 to + years experience in marketing

· Being customer-centric

· Hands-on experience with CRM and SEO tools like Google Analytics, Google Adwords, HubSpot, WebTrends, SalesForce, etc.

· In-depth knowledge of big data analysis

· Regularly produce and present reports

· Excellent organizational and time management skills

· Good communication and interpersonal skills

· Excellent presentation skills

· MA in Marketing, Management or similar relevant field

· Additional marketing certifications are a plus