Job Description
Business: Retail Baking and Strategy / Customer & Marketing, WPB
Open positions: 01
Role Title Senior Marketing Manager, Performance & Planning
Global Career Band: 4
Location: India - Bangalore
Recruiter: Shibin
Why join us?
If you’re looking for further opportunities to develop your career, take the next step in fulfilling your potential right here at HSBC.
Wealth and Personal Banking is our global business combining Retail Banking Wealth Management and Global Private Banking, to become one of the world’s largest global wealth managers with $1.4 trillion in assets. Our dedicated colleagues serve millions of customers worldwide across the entire spectrum of private wealth, ranging from personal banking for individuals and families, through to business owners, investors and ultra-high-net-worth individuals. We provide products and services such as bank accounts, credit cards, personal loans and mortgages, as well as asset management, insurance, wealth management and private banking, that best suit our customers’ needs.
We are currently seeking an ambitious individual to join our Retail Banking & Strategy team, working together with colleagues to define, manage and achieve divisional business targets.
What you’ll do?
This role will work with the Head of Business Management along with Global Head of WPB Marketing within Retail Baking and Strategy (RB&S). They are a key contributor to the planning and execution of Customer & Marketing (C&M) strategy, business performance oversight and business planning support to the whole Retail Banking and Strategy (RB&S) function.
The primary accountability of this role it is to manage and drive marketing performance improvement and marketing investment planning.
The role holder will deliver this through active performance management, marketing investment planning & analysis within the regional Marketing function.
The role holder is responsible to the Head of Business Management & Head of Marketing in achieving their vision and objectives through marketing activity
Principal Accountabilities & Responsibilities
Lead Performance and Enablement tasks and drive all Marketing Performance projects implementation Drive market/ regional level marketing investment planning for Marketing
Lead all Marketing Performance analysis, investment planning analysis & optimization for Marketing
Lead process improvement and governance activities
Liaison with Finance, Analytic & Business (cross line of business) to drive marketing performance measurement as well as manage marketing cost management
Drive continuous improvement of marketing processes and promote guidance and direction of process management to create synergy between business lines within the Marketing function
Leadership & Teamwork
Act as a consultant around marketing planning, performance and governance for different business lines.
Be the single point contact for Global Marketing function on all Marketing Performance & planning.
Collaborate with country Marketing teams to drive marketing performance & planning.
Be able to leverage Finance, Analytic & other functions to drive Marketing Performance recommendation/ optimization & manage direct and indirect Marketing investment planning.
Encourage and enable constructive cross-country and cross-business collaboration.
Demonstrate Customer Centricity by thinking and acting beyond product sales.
Adopt and champion the agile ways of working in marketing and participate in business value streams/ cross-functional teams.
Demonstrate and champion a speak-up culture by challenging actions and behavior that are not consistent with HSBC's policies and/or the best interests of the business and its customers
Requirements
What you will need to succeed in this role?
Knowledge & Experience / Qualifications
This role requires strategic thinking, senior management influencing, analytical skills and an ability to use data to provide actionable insights to drive performance. To be successful, you should meet the following requirements:
Marketing professional with understanding of latest developments in the marketing and media world
Passionate about the customer and obsessed with customer outcomes
Degree level qualification in finance, analytic and/or business studies related discipline preferred
Solid understanding of Marketing performance & budget management
Project management experience is a preferable
Evidence of team leadership attributes. Experience and evidence of working within teams over multiple sites in a highly matrixed organization
Result-orientated and solution driven
Able to influence at senior level to drive improvement. Proven ability to influence leadership teams
Proven ability to be a self-starter with energy and drive in a challenging and dynamic environment
Ability to think innovatively, shaping and communicating new concepts
Ability to bring key stakeholders and functional colleagues with them as marketing strategies and plans are developed
Ability to distil complex business and customer environment into simple, strategically sound and insight led stories
Please go through the Applicant User Guide before
Open positions: 01
Role Title Senior Marketing Manager, Performance & Planning
Global Career Band: 4
Location: India - Bangalore
Recruiter: Shibin
Why join us?
If you’re looking for further opportunities to develop your career, take the next step in fulfilling your potential right here at HSBC.
Wealth and Personal Banking is our global business combining Retail Banking Wealth Management and Global Private Banking, to become one of the world’s largest global wealth managers with $1.4 trillion in assets. Our dedicated colleagues serve millions of customers worldwide across the entire spectrum of private wealth, ranging from personal banking for individuals and families, through to business owners, investors and ultra-high-net-worth individuals. We provide products and services such as bank accounts, credit cards, personal loans and mortgages, as well as asset management, insurance, wealth management and private banking, that best suit our customers’ needs.
We are currently seeking an ambitious individual to join our Retail Banking & Strategy team, working together with colleagues to define, manage and achieve divisional business targets.
What you’ll do?
This role will work with the Head of Business Management along with Global Head of WPB Marketing within Retail Baking and Strategy (RB&S). They are a key contributor to the planning and execution of Customer & Marketing (C&M) strategy, business performance oversight and business planning support to the whole Retail Banking and Strategy (RB&S) function.
The primary accountability of this role it is to manage and drive marketing performance improvement and marketing investment planning.
The role holder will deliver this through active performance management, marketing investment planning & analysis within the regional Marketing function.
The role holder is responsible to the Head of Business Management & Head of Marketing in achieving their vision and objectives through marketing activity
Principal Accountabilities & Responsibilities
Lead Performance and Enablement tasks and drive all Marketing Performance projects implementation Drive market/ regional level marketing investment planning for Marketing
Lead all Marketing Performance analysis, investment planning analysis & optimization for Marketing
Lead process improvement and governance activities
Liaison with Finance, Analytic & Business (cross line of business) to drive marketing performance measurement as well as manage marketing cost management
Drive continuous improvement of marketing processes and promote guidance and direction of process management to create synergy between business lines within the Marketing function
Leadership & Teamwork
Act as a consultant around marketing planning, performance and governance for different business lines.
Be the single point contact for Global Marketing function on all Marketing Performance & planning.
Collaborate with country Marketing teams to drive marketing performance & planning.
Be able to leverage Finance, Analytic & other functions to drive Marketing Performance recommendation/ optimization & manage direct and indirect Marketing investment planning.
Encourage and enable constructive cross-country and cross-business collaboration.
Demonstrate Customer Centricity by thinking and acting beyond product sales.
Adopt and champion the agile ways of working in marketing and participate in business value streams/ cross-functional teams.
Demonstrate and champion a speak-up culture by challenging actions and behavior that are not consistent with HSBC's policies and/or the best interests of the business and its customers
Requirements
What you will need to succeed in this role?
Knowledge & Experience / Qualifications
This role requires strategic thinking, senior management influencing, analytical skills and an ability to use data to provide actionable insights to drive performance. To be successful, you should meet the following requirements:
Marketing professional with understanding of latest developments in the marketing and media world
Passionate about the customer and obsessed with customer outcomes
Degree level qualification in finance, analytic and/or business studies related discipline preferred
Solid understanding of Marketing performance & budget management
Project management experience is a preferable
Evidence of team leadership attributes. Experience and evidence of working within teams over multiple sites in a highly matrixed organization
Result-orientated and solution driven
Able to influence at senior level to drive improvement. Proven ability to influence leadership teams
Proven ability to be a self-starter with energy and drive in a challenging and dynamic environment
Ability to think innovatively, shaping and communicating new concepts
Ability to bring key stakeholders and functional colleagues with them as marketing strategies and plans are developed
Ability to distil complex business and customer environment into simple, strategically sound and insight led stories
Please go through the Applicant User Guide before
💡 Quick Summary
Seeking a career-building opportunity? The Senior Marketing Manager| Performance Planning |GSC|s position is now open for candidates interested in the Bank Jobs sector. This role in Bengaluru offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Bank Jobs is a plus.