Job Description
The candidate will be responsible for developing and executing digital marketing strategies that drive customer acquisition, retention, and revenue growth. This role requires a deep understanding of digital marketing channels, including email, social media, search, display, and affiliate marketing, as well as the ability to analyse and optimise marketing campaigns to achieve business goals.
The ideal candidate will serve as the growth thought leader, helping to identify trends, evolving best practices, and new technologies/tools for all digital efforts that drive engagement and ROI.
Responsibilities
• Understand the product, market, and business metrics.
• Responsible for setting acquisition strategy, including planning, budgeting, reporting, and execution across multiple channels (organic and paid).
• Develop a feasible marketing plan for the department and oversee its day-to-day implementation and execution.
• Develop a robust performance reporting framework, analytics, and ROI tracking for our digital channels to continually optimise and improve our marketing investments.
• Build strategies to drive customer engagement and growth through multiple campaigns.
• Discover key problems preventing our users from converting, analyse all possible funnel stages, comprehend possible issues of dropping off, and eventually build solutions.
• Apply behavioural attributes to identify customer cohorts and understand barriers to acquisition and deep engagement.
• Build solutions in coordination with various stakeholders - product, tech, and operations to drive user growth.
• Build a highly efficient team of marketing professionals.
• Co-ordinate with the technical team to enhance website performance.
Qualifications
• Proven 6+ years of work experience in Growth and Marketing ( In marketing agency & organisational marketing role )
• Experience with managing paid marketing budgets > INR 1-2 Crore/annum, with experience
• Have proficiency in marketing automation platforms (CleverTap, WebEngage, MoEngage, etc, or similar).
• Have experience using analytics ,data visualisation tools and database tools (GA, Mixpanel, Zoho Analytics, Tableau, Advanced Excel, etc, or similar).
• Have a good understanding of funnels, sprint, and agile ways of working.
• Have the business acumen to appreciate and understand levers for business growth and profitability.
• Strong Project Management Skills.
• Are comfortable with ambiguity, believe in first principles, and have the skill to transform broad ideas into action plans.
• Have excellent people management experience in handling a team
The ideal candidate will serve as the growth thought leader, helping to identify trends, evolving best practices, and new technologies/tools for all digital efforts that drive engagement and ROI.
Responsibilities
• Understand the product, market, and business metrics.
• Responsible for setting acquisition strategy, including planning, budgeting, reporting, and execution across multiple channels (organic and paid).
• Develop a feasible marketing plan for the department and oversee its day-to-day implementation and execution.
• Develop a robust performance reporting framework, analytics, and ROI tracking for our digital channels to continually optimise and improve our marketing investments.
• Build strategies to drive customer engagement and growth through multiple campaigns.
• Discover key problems preventing our users from converting, analyse all possible funnel stages, comprehend possible issues of dropping off, and eventually build solutions.
• Apply behavioural attributes to identify customer cohorts and understand barriers to acquisition and deep engagement.
• Build solutions in coordination with various stakeholders - product, tech, and operations to drive user growth.
• Build a highly efficient team of marketing professionals.
• Co-ordinate with the technical team to enhance website performance.
Qualifications
• Proven 6+ years of work experience in Growth and Marketing ( In marketing agency & organisational marketing role )
• Experience with managing paid marketing budgets > INR 1-2 Crore/annum, with experience
• Have proficiency in marketing automation platforms (CleverTap, WebEngage, MoEngage, etc, or similar).
• Have experience using analytics ,data visualisation tools and database tools (GA, Mixpanel, Zoho Analytics, Tableau, Advanced Excel, etc, or similar).
• Have a good understanding of funnels, sprint, and agile ways of working.
• Have the business acumen to appreciate and understand levers for business growth and profitability.
• Strong Project Management Skills.
• Are comfortable with ambiguity, believe in first principles, and have the skill to transform broad ideas into action plans.
• Have excellent people management experience in handling a team
💡 Quick Summary
Seeking a career-building opportunity? The Senior Marketing Manager position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Pune offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.