Senior Marketing Manager - Visa and Borrowing Solutions (16 month FTC)

Full job description

End Date

Tuesday 07 October 2025

Salary Range

£76,194 - £89,640

We support flexible working – click here for more information on flexible working options

Flexible Working Options

Flexibility in when hours are worked, Hybrid Working, Job Share

Job Description Summary

As Senior Marketing Manager for Visa and Borrowing Solutions, you’ll head up a team of talented marketers to:

Seamlessly migrate our existing credit card customer base to a new Visa portfolio.

Develop compelling strategies to support the Your Credit Score digital tool.

Incubate our emerging Embedded Finance proposition.

This is a pivotal role focused on unlocking growth across priority customer segments and enabling deeper engagement and retention to build long-term value. Success will require a strong grasp of both short- and long-term performance levers that fuel high-quality growth for our brands in key markets. Your leadership will be instrumental in shaping growth initiatives and mobilising agile teams to deliver meaningful change and measurable impact.

Job Description

JOB TITLE: Senior Marketing Manager - Visa and Borrowing Solutions (16 month FTC)

LOCATION(S): Bristol, Chester or Halifax

HOURS: Full time - fixed term

WORKING PATTERN: Hybrid, 40% (or two days per week) in one of our office hubs mentioned above

About this opportunity

At Lloyds Banking Group we’re redefining our marketing – embracing the latest technologies whilst investing heavily in our systems, capabilities, and people. We’re seeking to lead the industry sector, especially in the field of highly targeted and personalised communications.

The Borrowing Full Funnel Marketing Team in Brands, Marketing and Experience (BMX) uses data and insight to anticipate and respond to customers’ changing needs, helping them to feel confident about borrowing well now and for their future. Working collaboratively with our channel partners (Accelerators), we orchestrate marketing activity across segments, products and channels to engage customers and drive growth for our unsecured lending business.

This is a critical leadership role with responsibilities that include the successful migration of the existing credit card customer base to new a Visa portfolio, development of creditworthiness marketing strategies for Your Credit Score digital tool and the scale-up of our new Embedded Finance proposition.

The role includes line management responsibility of a team of Marketing Managers and Assistant Marketing Managers that design and manage the full end to end customer marketing plans. Ability to inspire, lead and manage a team is vital. Previous experience or knowledge in the unsecured lending area is desirable.

Key skills we're looking for

Implementation Leadership – Ability to lead complex marketing programmes end‑to‑end, including hypothesis setting, agile delivery, and accountability for outcomes.

Full‑Funnel Marketing Expertise – Proven experience designing and executing multi‑channel acquisition and lifecycle plans, using insight and analytics to drive high‑quality growth.

Marketing Innovation & Creativity – Skilled in developing standout campaigns, applying test‑and‑learn approaches, and leveraging both traditional and emerging media channels.

Commercial Acumen – Strong financial and strategic judgement; experience managing and optimising £m+ budgets to deliver measurable business value.

Market Awareness & Trend Insight – Ability to identify and apply new marketing technologies, data capabilities and routes to market to maintain competitive advantage.

Stakeholder Influence – Demonstrated success building trust, resolving conflicts and aligning diverse stakeholders in large, complex organisations.

People Leadership – Experience inspiring, developing and managing high‑performing teams, fostering inclusion and a culture of excellence.

Operational Handover – Competence in transitioning successful campaigns to BAU teams (CRM, Growth, Campaigns & Social) for automation and scale

About working for us

Our ambition is to be the leading UK business for diversity, equity and inclusion supporting our customers, colleagues and communities, and we’re committed to creating an environment in which everyone can thrive, learn and develop.

We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer Initiative.

We offer reasonable workplace adjustments for colleagues with disabilities, including flexibility in office attendance, location and working patterns. And, as a Disability Confident Leader, we guarantee interviews for a fair and proportionate number of applicants who meet the minimum criteria for the role with a disability, long-term health or neurodivergent condition through the Disability Confident Scheme.

We provide reasonable adjustments throughout the recruitment process to reduce or remove barriers. Just let us know what you need.

We also offer a wide-ranging benefits package, which includes:

A generous pension contribution of up to 15%

An annual bonus award, subject to Group performance

Share schemes including free shares

Benefits you can adapt to your lifestyle, such as discounted shopping

30 days’ holiday, with bank holidays on top

A range of wellbeing initiatives and generous parental leave policies

Ready for a career where you can have a positive impact as you learn, grow and thrive? Apply today and find out more!

At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.

We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks. We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person.

We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.