Job Description
Title: Senior Marketing Specialist
Location: India
The Marketing Specialist is responsible for developing and managing all aspects of marketing strategy. Focus on creating, implementing, tracking and optimizing both digital and traditional marketing campaigns across various marketing channels along with media activities supporting the growth of Mouser's brand and image in assigned region.
ACCOUNTABILITIES & ESSENTIAL FUNCTIONS
• Responsible for developing top-of-mind brand awareness in regional market using media, sponsorships, and industry engagement opportunities.
• Work hand in hand with sales team & business line managers, also will coordinate local marketing, manage effective use of budget spending, track community/regional spend and demonstrate ROI.
• Implements marketing programs by utilizing the best marketing mix of digital & traditional campaigns to accomplish marketing goals.
• Create communication platform with Incubation hubs, industry bodies, association & trade bodies to create the brand value.
• Propose new marketing programs to the team after considerate evaluation.
• Negotiate and lead all local sponsorships and partnerships.
• Manage local brand media spend, creative selection and asset delivery.
• Provides inputs on the ROI analysis of media investments.
• Stay apprised of and report on competitive efforts/offers in the local market.
• Create & execute marketing plan for Mouser to achieve an advantage over competitors.
• Brainstorm with team members to develop creative ideas for promotional events and campaigns, and liaise with third-party vendors to execute successful events.
• Develop means of measuring effectiveness of marketing and promotional campaigns, including advertising and communications strategy.
• Attend and contribute to staff conferences to educate management about research findings and discuss proposals for branding and promoting products & campaigns.
• Forecast and track trends in marketing and sales, monitor industry statistics and follow trends in trade literature.
• Supports presentations, campaign updates and act as the communication nerve center for multiple projects, ensuring timely and consistent correspondence.
• Liase with media agencies for promoting Mouser as a thought-leader .
• Executes Mouser events, participate in joint event with suppliers. Cooperates in the organization of events and exhibitions in assigned regions and is responsible for in-time.
• deliveries and the maintenance of exhibition meeting schedules.
• Analyzes the leads received from marketing programs to the managers.
• Coordinates university sponsorship programs.
• Propose the schedule of mouser events, including trade shows, conferences, seminars, supplier and customer
• Develop and execute marketing initiatives to appeal to target audience using appropriate channels such as digital, offline, email, advertising social media, traditional media, etc.
• Launches supplier initiatives and therefore provides product solutions/unique advantages to suppliers and customers so that Mouser is considered the preferred partner for suppliers and the preferred provider of products for customers.
• Team subject matter expert.
SKILLS & CERTIFICATIONS
• Strong ability and desire to do multi-tasking.
• Desire, ability and personality to deal directly with customers and represent Mouser Electronics.
• Professional verbal and written communication skills in local language and English including in a telephone environment. Ability to face target audience at events and provide support in execution of Mouser sponsored events and supplier events.
• Expert in database segregation/segmentation
• Hands on Google analytics and research, excel sheet.
• Excellent organizational and time management skills
• Strong analytical and problem-solving skills.
• Interpretation of market conditions and future opportunities.
• Knowledge of Microsoft Office Applications (Excel, PowerPoint, Word and Outlook) at the advanced level preferred.
REQUIREMENT
• Requires a Bachelor's Degree in a marketing or equivalent discipline.
• 6+ years Marketing Position (digital and traditional) , Agency or Marketing Admin role experience required.
• Internal candidates: Experience can be a combination of internal and external experience. Minimum Highly Effective performance in current role.
• Experience managing promotional budgets
• Deep understanding of digital marketing and the key performance indicators used to track specific channels including web, social, paid search, SEO, email, etc
Location: India
The Marketing Specialist is responsible for developing and managing all aspects of marketing strategy. Focus on creating, implementing, tracking and optimizing both digital and traditional marketing campaigns across various marketing channels along with media activities supporting the growth of Mouser's brand and image in assigned region.
ACCOUNTABILITIES & ESSENTIAL FUNCTIONS
• Responsible for developing top-of-mind brand awareness in regional market using media, sponsorships, and industry engagement opportunities.
• Work hand in hand with sales team & business line managers, also will coordinate local marketing, manage effective use of budget spending, track community/regional spend and demonstrate ROI.
• Implements marketing programs by utilizing the best marketing mix of digital & traditional campaigns to accomplish marketing goals.
• Create communication platform with Incubation hubs, industry bodies, association & trade bodies to create the brand value.
• Propose new marketing programs to the team after considerate evaluation.
• Negotiate and lead all local sponsorships and partnerships.
• Manage local brand media spend, creative selection and asset delivery.
• Provides inputs on the ROI analysis of media investments.
• Stay apprised of and report on competitive efforts/offers in the local market.
• Create & execute marketing plan for Mouser to achieve an advantage over competitors.
• Brainstorm with team members to develop creative ideas for promotional events and campaigns, and liaise with third-party vendors to execute successful events.
• Develop means of measuring effectiveness of marketing and promotional campaigns, including advertising and communications strategy.
• Attend and contribute to staff conferences to educate management about research findings and discuss proposals for branding and promoting products & campaigns.
• Forecast and track trends in marketing and sales, monitor industry statistics and follow trends in trade literature.
• Supports presentations, campaign updates and act as the communication nerve center for multiple projects, ensuring timely and consistent correspondence.
• Liase with media agencies for promoting Mouser as a thought-leader .
• Executes Mouser events, participate in joint event with suppliers. Cooperates in the organization of events and exhibitions in assigned regions and is responsible for in-time.
• deliveries and the maintenance of exhibition meeting schedules.
• Analyzes the leads received from marketing programs to the managers.
• Coordinates university sponsorship programs.
• Propose the schedule of mouser events, including trade shows, conferences, seminars, supplier and customer
• Develop and execute marketing initiatives to appeal to target audience using appropriate channels such as digital, offline, email, advertising social media, traditional media, etc.
• Launches supplier initiatives and therefore provides product solutions/unique advantages to suppliers and customers so that Mouser is considered the preferred partner for suppliers and the preferred provider of products for customers.
• Team subject matter expert.
SKILLS & CERTIFICATIONS
• Strong ability and desire to do multi-tasking.
• Desire, ability and personality to deal directly with customers and represent Mouser Electronics.
• Professional verbal and written communication skills in local language and English including in a telephone environment. Ability to face target audience at events and provide support in execution of Mouser sponsored events and supplier events.
• Expert in database segregation/segmentation
• Hands on Google analytics and research, excel sheet.
• Excellent organizational and time management skills
• Strong analytical and problem-solving skills.
• Interpretation of market conditions and future opportunities.
• Knowledge of Microsoft Office Applications (Excel, PowerPoint, Word and Outlook) at the advanced level preferred.
REQUIREMENT
• Requires a Bachelor's Degree in a marketing or equivalent discipline.
• 6+ years Marketing Position (digital and traditional) , Agency or Marketing Admin role experience required.
• Internal candidates: Experience can be a combination of internal and external experience. Minimum Highly Effective performance in current role.
• Experience managing promotional budgets
• Deep understanding of digital marketing and the key performance indicators used to track specific channels including web, social, paid search, SEO, email, etc
💡 Quick Summary
Seeking a career-building opportunity? The Senior Marketing Specialist position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Bengaluru offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.
