Senior Marketing Specialist

💰 $6,720 - $10,752 (Est.) 📍 Perth 🕐 4 days ago

Job Description

Join a supportive organisation with a people-focused culture
Full time, permanent opportunity
Salary packaging available

About the Role

The purpose of this role is to provide a broad level of activity and channel support for our Apprenticeship Support Australia (ASA), Industry Skills and Education Development Fund (EDF) area of the CCIWA business.

You will be responsible for delivering all marketing and communications initiatives and supporting the development of online presence. This includes coordinating the design, maintenance and supply of content required to execute activity plans and client communications.

This is a full-time, permanent position that will be based in the Perth CBD office.

Key responsibilities include:
Marketing & Campaign Execution: develop and optimise the online presence for ASA, EDF and industry skills, including managing digital content and social platforms, while delivering data-driven paid campaigns, refining ad spend and targeting, and executing remarketing strategies to improve ROI and conversions.
Lead Generation & Conversion: create performance-focused marketing strategies to generate Marketing Qualified Leads (MQLs) that convert, while partnering with the business development team to align with business objectives and implementing tracking, analytics and reporting systems to measure performance and improve conversion rates.
Content & Ad Creative Development: engage with business units to identify content opportunities and coordinate the creation and delivery of consistent, high-impact marketing materials including newsletters, EDMs, social media, ad creatives and landing pages and ensuring all messaging aligns with ASA’s value proposition and drives effective campaign outcomes.
Performance Tracking & Optimisation: monitor campaign performance, key metrics and competitor activity, using analytics tools such as Google Analytics and Meta Business Suite to track user behaviour, optimise campaigns and report on effectiveness with data-driven recommendations for continuous improvement.

About You

We are seeking an individual who is a self-starter who can manage multiple priorities simultaneously and brings a creative and proactive approach to identifying opportunities and delivering outcomes.

To be successful in this role, you will also have:
Bachelor/tertiary degree in in a marketing, communications, journalism, media relations or similar, desirable.
Proven experience developing and executing data-driven, multi-channel marketing plans aligned to strategic objectives.
Strong expertise in paid marketing (Meta and Google Ads), leveraging market research and audience segmentation to optimise campaigns, drive engagement and maximise ROI.
Strong capability in developing and executing digital marketing strategies to enhance brand presence, engagement and discoverability across multiple platforms.
Advanced proficiency in SEO, social media, EDM platforms and CMS, using analytics and insights to optimise content delivery and campaign performance.
Advanced technical proficiency across digital marketing tools, including Adobe Suite, Microsoft Office, email platforms (e.g. Campaign Monitor) and CMS (e.g. WordPress).
Strong working knowledge of CRM systems, database management, segmentation and web technologies to support targeted, data-driven marketing.
Proven ability to manage multiple projects and adapt strategies to deliver outcomes on time and within budget.
Strong communication and stakeholder management skills, with experience collaborating across teams and partners to drive effective, aligned marketing outcomes.
National Police Clearance and valid Drivers Licence.

About CCIWA
CCIWA is an independent, not-for-profit, Member-based organisation that has been committed to advancing trade and commerce in WA for more than 130 years. Our vision is for WA to be the best place to live and do business. To achieve this, we listen to the needs of all our stakeholders — businesses, families, consumers and the WA workforce – and respond with agenda-setting policy and advocacy work.

CCIWA Culture and Benefits
At CCIWA, we are high performing, diverse people who are talented, supportive, and inclusive. We will work with you to develop your career; ensure you feel supported and have the skills and capabilities you need to succeed at CCIWA and in your whole career.

We strive to be curious, contemporary, impactful, and respectful. Throughout our recruitment process, we aim to find someone who fits our values along with the required skills needed to be successful in the role. We welcome change and diversity as it not only strengthens our values but provides innovation and contemporary thinking that is essential for us to be the peak industry body in WA.

We have a range of benefits to support our employees which includes:
A variety of working and leave options, including a Flexible Working Policy, Paid Parental Leave and 3 day paid Rest and Relaxation leave between Christmas and New Year
Excellent building facilities
Access to free and confidential counselling for employees and their immediate family through our Employee Assistance Program
Salary Sacrificing - CCIWA is a rebatable employer
Active Social Club and Charity Initiative
Find out more about our fantastic culture here https://cciwa.com/about-us/join-our-team/

Our Commitment to Diversity & Inclusion
CCIWA is proud to be an Inclusive Employer for 2025-26 with Diversity Council Australia.

We welcome and encourage applications from Aboriginal and Torres Strait Islander people, people with disability, LGBTQIA+ and people from culturally diverse backgrounds.

How to apply
For your application to be considered, you should include:
A cover letter
Current CV
Applications close COB Friday, 5 June 2026 and short-listing for this position will commence immediately. CCIWA reserves the right to

To apply, click on “Apply Now” icon on Seek or apply directly through our website https://cciwa.com/about-us/join-our-team/.

If you have any further questions, please contact the People Team at [email protected]

The Chamber of Commerce and Industry WA (CCIWA) acknowledges the traditional custodians of Australia and their continuing connection to land, sea and community. We pay our respects to the people, the cultures and the elders past and present.

💡 Quick Summary

Seeking a career-building opportunity? The Senior Marketing Specialist position is now open for candidates interested in the Web / Graphic Design Jobs sector. This role in Perth offers a professional environment and growth potential.

Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Web / Graphic Design Jobs is a plus.

Sponsored

Job Details

Company Name: Chamber of Commerce and Industry of WA (CCIWA)

Frequently Asked Questions

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The expected salary for Senior Marketing Specialist in Perth is $6,720 - $10,752 (Est.) per month. Actual compensation may vary based on experience and negotiation.
No, Senior Marketing Specialist is an on-site position based in Perth. Candidates must be able to commute or relocate to this location.
Basic communication skills, a proactive attitude, and the ability to work in a team are required for Senior Marketing Specialist. Previous experience in Web / Graphic Design Jobs is a plus. Freshers may also apply depending on the employer's requirements.
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