Job Description
We’re looking for a data-driven, platform-savvy Senior Media Manager who can independently lead large-scale performance campaigns, manage high-value client accounts, and drive measurable business outcomes. This role demands deep expertise across Meta, Google, and full-funnel media planning, along with strong client communication, analytical thinking, and leadership capability.
Key Responsibilities
Media Strategy & Planning
• Develop holistic media strategies aligned to brand objectives, funnel stages, and target audiences.
• Conduct audience research, competition analysis, benchmark studies, and platform mix recommendations.
• Build full-funnel media plans covering awareness, consideration, lead-gen, and conversion objectives.
• Craft media investment strategies, pacing plans, and KPI frameworks for measurable success.
Campaign Execution & Optimization
• Execute and optimize campaigns across Meta Ads Manager, Google Ads, DV360, YouTube, Programmatic, and other digital platforms.
• Manage large monthly spends while maintaining efficiency across CPAs, ROAS, CPLs, CACs, and retention metrics.
• Implement A/B tests, creative-performance testing, audience experimentation, and bid/budget scaling strategies.
• Troubleshoot delivery issues, pixel/config errors, conversion tracking challenges, and platform discrepancies.
Performance Analytics & Insights
• Build performance dashboards, weekly/monthly reports, and insights-backed recommendations.
• Analyze trends across channels, cohorts, creative performance, and customer journeys to optimize the funnel.
• Present clear, actionable narratives to clients showing impact, learnings, and next steps.
• Identify growth opportunities, automation potential, and new channels/platforms to test.
Client Ownership & Consulting
• Act as the performance lead for assigned clients—managing communication, strategy, and results end-to-end.
• Simplify complex media and data concepts into business-aligned narratives.
• Work closely with brand, creative, content, and tech teams to deliver integrated solutions.
• Lead quarterly/annual planning, forecasting, and pitch presentations.
Team Leadership & Collaboration
• Mentor and guide junior media executives/managers on planning, execution, and optimization.
• Conduct QA checks, provide training, and ensure best practices are followed.
• Collaborate with cross-functional teams—creative, analytics, content, and strategy—to deliver cohesive outcomes.
What Makes You a Great Fit
• 4–6 years of hands-on performance marketing experience in an agency or growth-focused business.
• Expert-level understanding of Meta, Google Ads, and full-funnel performance.
• Strong analytical mindset with proficiency in Sheets/Excel, GA4, Looker/Data Studio, and attribution tools.
• Ability to manage large budgets, high-pressure timelines, and multi-platform campaigns.
• Confident communicator with the ability to lead client discussions.
• Bonus: experience in e-commerce, app marketing, programmatic platforms, or offline-to-online measurement.
Key Responsibilities
Media Strategy & Planning
• Develop holistic media strategies aligned to brand objectives, funnel stages, and target audiences.
• Conduct audience research, competition analysis, benchmark studies, and platform mix recommendations.
• Build full-funnel media plans covering awareness, consideration, lead-gen, and conversion objectives.
• Craft media investment strategies, pacing plans, and KPI frameworks for measurable success.
Campaign Execution & Optimization
• Execute and optimize campaigns across Meta Ads Manager, Google Ads, DV360, YouTube, Programmatic, and other digital platforms.
• Manage large monthly spends while maintaining efficiency across CPAs, ROAS, CPLs, CACs, and retention metrics.
• Implement A/B tests, creative-performance testing, audience experimentation, and bid/budget scaling strategies.
• Troubleshoot delivery issues, pixel/config errors, conversion tracking challenges, and platform discrepancies.
Performance Analytics & Insights
• Build performance dashboards, weekly/monthly reports, and insights-backed recommendations.
• Analyze trends across channels, cohorts, creative performance, and customer journeys to optimize the funnel.
• Present clear, actionable narratives to clients showing impact, learnings, and next steps.
• Identify growth opportunities, automation potential, and new channels/platforms to test.
Client Ownership & Consulting
• Act as the performance lead for assigned clients—managing communication, strategy, and results end-to-end.
• Simplify complex media and data concepts into business-aligned narratives.
• Work closely with brand, creative, content, and tech teams to deliver integrated solutions.
• Lead quarterly/annual planning, forecasting, and pitch presentations.
Team Leadership & Collaboration
• Mentor and guide junior media executives/managers on planning, execution, and optimization.
• Conduct QA checks, provide training, and ensure best practices are followed.
• Collaborate with cross-functional teams—creative, analytics, content, and strategy—to deliver cohesive outcomes.
What Makes You a Great Fit
• 4–6 years of hands-on performance marketing experience in an agency or growth-focused business.
• Expert-level understanding of Meta, Google Ads, and full-funnel performance.
• Strong analytical mindset with proficiency in Sheets/Excel, GA4, Looker/Data Studio, and attribution tools.
• Ability to manage large budgets, high-pressure timelines, and multi-platform campaigns.
• Confident communicator with the ability to lead client discussions.
• Bonus: experience in e-commerce, app marketing, programmatic platforms, or offline-to-online measurement.
💡 Quick Summary
Seeking a career-building opportunity? The Senior Media Manager position is now open for candidates interested in the Media & Communication sector. This role in Pune offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Media & Communication is a plus.