Job Description
Roles & Responsibility
We are seeking a dynamic and results-driven Paid Marketing Specialist to join our team. In this role, you will be responsible for developing, implementing, and optimizing paid marketing campaigns across various digital channels to drive traffic, generate leads, and increase brand awareness.
You will work closely with the marketing team to create strategic ad campaigns that align with our business goals and deliver measurable results.
What you will do in this role: Plan, manage, and optimize end-to-end paid media campaigns across Google Ads, Meta (Facebook/Instagram), YouTube, LinkedIn, Bing, and other platforms Own performance metrics such as ROAS, CPA, CPL, CTR, and conversion rates, and report on campaign effectiveness regularly
Lead keyword strategy, media planning, audience segmentation, and bid management.
Collaborate with design and content teams to develop high-converting ad creatives and landing page strategies
Design and implement A/B tests for creatives, targeting, and bidding strategies .Set up and manage advanced tracking setups using Google Tag Manager (GTM), GA4, Meta Pixel, offline conversion tracking, and server-side tagging (if applicable).
Analyze campaign data, uncover insights, and make actionable recommendations for continual improvement.Mentor and guide junior paid media executives or interns (if applicable).
Stay updated on platform algorithm changes, new ad formats, and industry best practices.Must have prior experience managing US-based client campaigns with understanding of regional targeting and audience behavior
Proven track record of handling ad budgets of at least $10,000 per month across platforms like Google Ads and Meta Ads.
What qualifications you will need:
1. Education: Any Graduate or Any Post Graduate.
2.Experience: 4-6 years in Paid Media marketing.
Technical Skills:
a. Proficiency with Ad Platforms: Experience with platforms such as Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads, and others.
b. Analytics Tools: Familiarity with Google Analytics, Adobe Analytics, or similar tools to track and measure campaign performance.
c. SEO Knowledge: Understanding of search engine optimization principles, as they can complement paid media strategies.
d. Data Analysis: Ability to analyse campaign data to optimize performance and make data-driven decisions.
e. A/B Testing: Experience with A/B testing methodologies to test and optimize ad creatives and strategies.
Preferred Qualifications: Graduate/ Post Graduate in field of Marketing, Business Administration, Communications or Advertising.
Agency experience .Certifications in Google Ads, Meta Certified Digital Marketing, Adobe Advertising.
Other Skills:
a. Strategic thinking and problem-solving
b. Creative and analytical abilities
c. Attention to detail and strong organisational skills
d. Strong organisational skills
We are seeking a dynamic and results-driven Paid Marketing Specialist to join our team. In this role, you will be responsible for developing, implementing, and optimizing paid marketing campaigns across various digital channels to drive traffic, generate leads, and increase brand awareness.
You will work closely with the marketing team to create strategic ad campaigns that align with our business goals and deliver measurable results.
What you will do in this role: Plan, manage, and optimize end-to-end paid media campaigns across Google Ads, Meta (Facebook/Instagram), YouTube, LinkedIn, Bing, and other platforms Own performance metrics such as ROAS, CPA, CPL, CTR, and conversion rates, and report on campaign effectiveness regularly
Lead keyword strategy, media planning, audience segmentation, and bid management.
Collaborate with design and content teams to develop high-converting ad creatives and landing page strategies
Design and implement A/B tests for creatives, targeting, and bidding strategies .Set up and manage advanced tracking setups using Google Tag Manager (GTM), GA4, Meta Pixel, offline conversion tracking, and server-side tagging (if applicable).
Analyze campaign data, uncover insights, and make actionable recommendations for continual improvement.Mentor and guide junior paid media executives or interns (if applicable).
Stay updated on platform algorithm changes, new ad formats, and industry best practices.Must have prior experience managing US-based client campaigns with understanding of regional targeting and audience behavior
Proven track record of handling ad budgets of at least $10,000 per month across platforms like Google Ads and Meta Ads.
What qualifications you will need:
1. Education: Any Graduate or Any Post Graduate.
2.Experience: 4-6 years in Paid Media marketing.
Technical Skills:
a. Proficiency with Ad Platforms: Experience with platforms such as Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads, and others.
b. Analytics Tools: Familiarity with Google Analytics, Adobe Analytics, or similar tools to track and measure campaign performance.
c. SEO Knowledge: Understanding of search engine optimization principles, as they can complement paid media strategies.
d. Data Analysis: Ability to analyse campaign data to optimize performance and make data-driven decisions.
e. A/B Testing: Experience with A/B testing methodologies to test and optimize ad creatives and strategies.
Preferred Qualifications: Graduate/ Post Graduate in field of Marketing, Business Administration, Communications or Advertising.
Agency experience .Certifications in Google Ads, Meta Certified Digital Marketing, Adobe Advertising.
Other Skills:
a. Strategic thinking and problem-solving
b. Creative and analytical abilities
c. Attention to detail and strong organisational skills
d. Strong organisational skills
💡 Quick Summary
Seeking a career-building opportunity? The Senior Paid Marketing Executive position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Mumbai offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.