Job Description
Own and scale Trackk’s entire performance engine. This role is about driving efficient, scalable growth across digital channels with a strong bias towards data, experimentation, and full-funnel ownership.
What you’ll do
● Lead all performance marketing channels: Google Ads, Meta Ads, App Store Ads, and experiments on Reddit, X, Telegram, and affiliate partnerships (fintech tie-ups).
● Own budget planning, projections, daily reporting, and P&L outcomes (this is a 24/7, high-ownership role).
● Design and run structured experiments across creatives, communication, audiences, and funnels.
● Drive event-based optimisation with a deep understanding of platform algorithms and delivery mechanics.
● Work closely with product to improve app onboarding, conversion rates, and retention, backed by data.
● Partner with creative teams to define clear creative requirements, testing frameworks, and feedback loops.
● Build and refine ICP-led acquisition for Tier 1 & Tier 2, 18–35 new-gen users. What we’re looking for
● Strong hands-on expertise in Google, Meta, and App Store Ads (not just oversight).
● Experience managing ₹3–5 Cr+ monthly ad spends at scale.
● Deep understanding of platform algorithms, optimisation logic, and scaling constraints.
● High comfort with martech integrations, tracking, attribution, and event frameworks.
What you’ll do
● Lead all performance marketing channels: Google Ads, Meta Ads, App Store Ads, and experiments on Reddit, X, Telegram, and affiliate partnerships (fintech tie-ups).
● Own budget planning, projections, daily reporting, and P&L outcomes (this is a 24/7, high-ownership role).
● Design and run structured experiments across creatives, communication, audiences, and funnels.
● Drive event-based optimisation with a deep understanding of platform algorithms and delivery mechanics.
● Work closely with product to improve app onboarding, conversion rates, and retention, backed by data.
● Partner with creative teams to define clear creative requirements, testing frameworks, and feedback loops.
● Build and refine ICP-led acquisition for Tier 1 & Tier 2, 18–35 new-gen users. What we’re looking for
● Strong hands-on expertise in Google, Meta, and App Store Ads (not just oversight).
● Experience managing ₹3–5 Cr+ monthly ad spends at scale.
● Deep understanding of platform algorithms, optimisation logic, and scaling constraints.
● High comfort with martech integrations, tracking, attribution, and event frameworks.
💡 Quick Summary
Seeking a career-building opportunity? The Senior Performance Marketing position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Bangalore offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.