Job Description
About The Opportunity
We are looking for an experienced B2B Technology Product Marketing Manager to join our growing team.
Ours is a highly motivated, experienced and collaborative global team. Our company culture celebrates people that take initiative and are open to new ideas.
Responsibilities
• working closely with engineering/R&D, product, and business teams
• Define a compelling and differentiated messaging that clearly states our value proposition and serves as a blueprint for all content to follow.
• Identify target audiences and personas; Create and optimize inbound / outbound marketing campaigns
• Work closely with sales, field marketing, product, and channel teams to ensure lead generation, revenue, and customer satisfaction objectives are met while supporting the company’s overall strategy and goals.
• Serve as the marketing point of contact for sales and operations in matters related to win/loss analysis, proposal development, pipeline review, customer meeting support, activity reporting, etc.
• Work with the extended marketing team in the design and execution of events, thought leadership and account-based marketing tactics
• Leverage industry, market, and product insights for all campaign work, content efforts and all other marketing initiatives
• Develop and implement coordinated plans for launches and announcements.
• Lead the development and curation of use cases and customer references for our products/solutions
• Manage product communication and messaging on all channels including print, web, social media, email, and display
• Work with content marketing and design teams to create suitable content for each stage of a customer’s digital journey (such as blogs, whitepapers, site copy, videos, slides, podcasts, and customer stories)
• Manage integration in webinars, podcasts, virtual and in-person events
• Regular monitoring of user analytics and using these insights to drive strategies
Requirements
• Passion for technology and an entrepreneurial spirit
• 8+ years of experience in B2B/Enterprise product marketing is a must
• Experience in the cybersecurity domain will be an advantage
• Experience marketing to a technical audience is a big advantage
• Experience with strongly engaging business and technology stakeholders
• Ability to translate and script complex technical concepts into customer-friendly language and concise value propositions in the form of documents and presentations
• Strong ability to build models and reports, study performance metrics across the entire funnel, and use data-driven insights to deliver results
We are looking for an experienced B2B Technology Product Marketing Manager to join our growing team.
Ours is a highly motivated, experienced and collaborative global team. Our company culture celebrates people that take initiative and are open to new ideas.
Responsibilities
• working closely with engineering/R&D, product, and business teams
• Define a compelling and differentiated messaging that clearly states our value proposition and serves as a blueprint for all content to follow.
• Identify target audiences and personas; Create and optimize inbound / outbound marketing campaigns
• Work closely with sales, field marketing, product, and channel teams to ensure lead generation, revenue, and customer satisfaction objectives are met while supporting the company’s overall strategy and goals.
• Serve as the marketing point of contact for sales and operations in matters related to win/loss analysis, proposal development, pipeline review, customer meeting support, activity reporting, etc.
• Work with the extended marketing team in the design and execution of events, thought leadership and account-based marketing tactics
• Leverage industry, market, and product insights for all campaign work, content efforts and all other marketing initiatives
• Develop and implement coordinated plans for launches and announcements.
• Lead the development and curation of use cases and customer references for our products/solutions
• Manage product communication and messaging on all channels including print, web, social media, email, and display
• Work with content marketing and design teams to create suitable content for each stage of a customer’s digital journey (such as blogs, whitepapers, site copy, videos, slides, podcasts, and customer stories)
• Manage integration in webinars, podcasts, virtual and in-person events
• Regular monitoring of user analytics and using these insights to drive strategies
Requirements
• Passion for technology and an entrepreneurial spirit
• 8+ years of experience in B2B/Enterprise product marketing is a must
• Experience in the cybersecurity domain will be an advantage
• Experience marketing to a technical audience is a big advantage
• Experience with strongly engaging business and technology stakeholders
• Ability to translate and script complex technical concepts into customer-friendly language and concise value propositions in the form of documents and presentations
• Strong ability to build models and reports, study performance metrics across the entire funnel, and use data-driven insights to deliver results
💡 Quick Summary
Seeking a career-building opportunity? The Senior Product Marketing Manager | Expert Executive Recruiters position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in New Delhi offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.
