Job highlights
Identified by Google from the original job post
Qualifications
Strong analytical and strategic thinking skills
Ability to translate data into actionable insights
Excellent communication and presentation abilities
Proficiency in marketing tools and software (e.g., CRM, marketing automation, analytics)
Ability to manage multiple projects and priorities in a fast-paced environment
Highly motivated and results-oriented
Creative and innovative thinker
Strong collaborator and team player
Bachelor’s degree in Marketing, Business, or a related field
5+ years of experience in product marketing, preferably in a related industry
Proven track record of successful product launches and marketing campaigns
Benefits
Hybrid Work Schedule with some traveling required
Career Growth Opportunities
Training and Development
401k with company match
Medical, Dental, Vision
Paid Time Off
This is a hybrid role, requiring office presence in our fabulous offices in South Miami, two to three days a week
Responsibilities
The Senior Product Marketing Specialist (Sr PMS) will play a critical role in driving the success of Centella’s offerings in the market
This individual will be responsible for developing and executing marketing strategies that effectively communicate the value and benefits of our products and service offerings to target audiences
The ideal candidate will have a deep understanding of the product lifecycle, market trends, competitive landscape, and customer needs
The Sr PMS will directly engage and interface with Account Executives and HTS Market Managers, functioning as an extension of the MarCom department for the Sales and Portfolio Management Teams
This individual may interface with customers to accomplish key responsibilities outlined below
The Sr PMS will collaborate with all MarCom department personnel in order to accomplish defined goals and will support broader marketing initiatives that correlate with this role’s key responsibilities
Conduct in-depth market research to understand customer needs, market trends, and competitive landscape utilizing tools available through both Centella and Siemens Healthineers-based accounts
Analyze data to identify opportunities for growth and areas for improvement to inform marketing strategies
Product Positioning and Messaging:
Develop clear and compelling product and service positioning and messaging that differentiates Centella’s offerings in the market
May leverage content available from Siemens Healthineers
Create and maintain marketing materials such as brochures, presentations, and website content
Develop and execute go-to-market plans for product and/or service offering launches, including defining target audiences, marketing channels, and promotional activities
Collaborate with sales and portfolio management teams to ensure alignment and support for product and/or service offering launches
Sales Enablement:
Create sales enablement tools and training materials to help teams effectively sell Centella product and service offerings, including sales decks and battle cards
Provide ongoing support to sales teams with product knowledge, competitive insights, and customer feedback
Campaign Development and Management:
Plan and execute marketing campaigns to drive product/service awareness and adoption
Monitor and analyze campaign performance, making data-driven adjustments as needed to optimize results
Customer Insights and Feedback:
Gather and analyze customer feedback to inform marketing strategies
Conduct customer interviews, surveys, and focus groups
Leverage customer insights to refine product messaging and marketing strategies
Collaboration and Communication:
Work closely with sales, portfolio management, customer support, and other teams to ensure cohesive and effective marketing efforts
Present marketing plans and performance updates to senior management
Job description
ABOUT CENTELLA

World Class Account Executives. Dedicated Engineers. Inspired Leadership. Centella has over 50 years of reliable and trusted service in the advanced healthcare technology space. Through expert guidance, exceptional service, and enduring relationships, we empower our customers to be the life-saving – and life-changing – heroes that South Florida needs.

DESCRIPTION

The Senior Product Marketing Specialist (Sr PMS) will play a critical role in driving the success of Centella’s offerings in the market. This individual will be responsible for developing and executing marketing strategies that effectively communicate the value and benefits of our products and service offerings to target audiences. The ideal candidate will have a deep understanding of the product lifecycle, market trends, competitive landscape, and customer needs.

The Sr PMS will directly engage and interface with Account Executives and HTS Market Managers, functioning as an extension of the MarCom department for the Sales and Portfolio Management Teams. This individual may interface with customers to accomplish key responsibilities outlined below. The Sr PMS will collaborate with all MarCom department personnel in order to accomplish defined goals and will support broader marketing initiatives that correlate with this role’s key responsibilities.

MAIN DUTIES AND RESPONSIBILITIES

Strategic Financial Leadership:

Market Research and Analysis:
• Conduct in-depth market research to understand customer needs, market trends, and competitive landscape utilizing tools available through both Centella and Siemens Healthineers-based accounts.
• Analyze data to identify opportunities for growth and areas for improvement to inform marketing strategies.

Product Positioning and Messaging:
• Develop clear and compelling product and service positioning and messaging that differentiates Centella’s offerings in the market.
• May leverage content available from Siemens Healthineers.
• Create and maintain marketing materials such as brochures, presentations, and website content. This list is not exhaustive.

Go-to-Market Strategy:
• Develop and execute go-to-market plans for product and/or service offering launches, including defining target audiences, marketing channels, and promotional activities.
• Collaborate with sales and portfolio management teams to ensure alignment and support for product and/or service offering launches.

Sales Enablement:
• Create sales enablement tools and training materials to help teams effectively sell Centella product and service offerings, including sales decks and battle cards.
• Provide ongoing support to sales teams with product knowledge, competitive insights, and customer feedback.

Campaign Development and Management:
• Plan and execute marketing campaigns to drive product/service awareness and adoption.
• Monitor and analyze campaign performance, making data-driven adjustments as needed to optimize results.

Customer Insights and Feedback:
• Gather and analyze customer feedback to inform marketing strategies.
• Conduct customer interviews, surveys, and focus groups.
• Leverage customer insights to refine product messaging and marketing strategies.

Collaboration and Communication:
• Work closely with sales, portfolio management, customer support, and other teams to ensure cohesive and effective marketing efforts.
• Present marketing plans and performance updates to senior management.

SKILLS AND ABILITIES
• Strong analytical and strategic thinking skills.
• Ability to translate data into actionable insights.
• Excellent communication and presentation abilities.
• Proficiency in marketing tools and software (e.g., CRM, marketing automation, analytics).
• Ability to manage multiple projects and priorities in a fast-paced environment.
• Highly motivated and results-oriented.
• Creative and innovative thinker.
• Strong collaborator and team player.

QUALIFICATIONS
• Bachelor’s degree in Marketing, Business, or a related field. MBA or advanced degree is a plus.
• 5+ years of experience in product marketing, preferably in a related industry.
• Proven track record of successful product launches and marketing campaigns.

WHAT’S IN IT FOR YOU
• Hybrid Work Schedule with some traveling required
• Career Growth Opportunities
• Training and Development
• 401k with company match
• Medical, Dental, Vision
• Paid Time Off

This is a hybrid role, requiring office presence in our fabulous offices in South Miami, two to three days a week. Come join our collaborative and winning team in a family business, that has become a business of families!