Job Description
Job Title: Senior Product Owner – Data Driven Marketing
Location: UniOps Bangalore
About Unilever
Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas and disrupt processes; use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best. Every day, nine out of ten Indian households use our products to feel good, look good and get more out of life – giving us a unique opportunity to build a brighter future.
Every individual here can bring their purpose to life through their work. Join us and you’ll be surrounded by inspiring leaders and supportive peers. Among them, you’ll channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we’ll work to help you become a better you.
Business Context
Unilever is the world’s leading supplier of Beauty & Wellbeing, Nutrition, Icecreams, Home and Personal Care products. We touch the lives of more than 3 billion consumers a day across 1+0 countries, through our portfolio of iconic brands (including Persil, Dove, Knorr, Domestos, Hellmann’s, Rexona, Wall’s, Ben & Jerry’s, Marmite, Magnum, Alex and more!). Unilever being one of the largest digital marketing and media spender on the planet, it is essential that we are understanding and leveraging evolving MarTech ecosystem to turbo charge our investment. With the digital marketing landscape changing dramatically because of the emergence of new tech partners, capabilities and data, we are constantly looking to accelerate brand purpose, drive penetration and better execute our innovation portfolio.
Main Purpose Of The Job
This is an exciting opportunity be part of dynamic team that plays an integral role in Unilever’s growth. The successful candidate will lead Data Driven Marketing technology enabled business transformation projects, leveraging the power of technology across our digital channels (Paid, Owned and Earned) in which brands are discovered to be effective and efficient. Key to this role is
• Ability to capture the requirements, influence cross-functional teams and design future-proof solutions
• Relentless Focus on Fundamentals that ensure rigor and discipline in planning and execution
• Prioritize funding of activities to make our digital investments work
• Continuously leveraging quality 1P data (shoppers and consumers) and ensuring importance to consent (Cookie/Marketing)
• Becoming part of NexGen MarTech by tapping into CDP platform, channels and consumer journey orchestration solutions that are shaping trends for future
• Continuously scaling our existing sponsorships and partnerships while identifying new opportunities and priorities for our brands
• Driving innovation across our portfolio of brands to unlock new trends and optimizing for precision, performance and 121 marketing where applicable
• Constantly innovating with new channels, new platforms, new technology and new partners to stay one step ahead of our competition
Key Responsibilities
• Partner the Global Business-side Product Owner(s) in Global DMC for the respective capabilities and setting out the long-term strategy and product management roadmap for the key initiatives defined by global DMC
• Build a deep understanding of the capabilities within the DMC portfolios (and adjacent ecosystems) and an understanding of business requirements, across different functions
• Contribute to the development of the DDM strategy ensuring that relevant opportunities are considered and ensure that these opportunities are aligned/included into IT strategy
• Participate in global Community of Practice across capabilites and establish yourself as SME to guide on process/tech
• Hold key suppliers and internal delivery teams accountable to on-time delivery with quality and full accountability for the project plan, budget, risks, issues, and action logs.
• Accountability for change management and communications for all projects/supported capabilities – critical to success.
• Build strong connection with adjacent / dependent programs including DMCs, People Data Centers, Media, Website Solutions, M&A and eCommerce.
• Build high quality, long-term relationships with key stakeholders in DMC Hubs, In-Market and BG teams (if needed).
• Nurture and develop a relationship across UniOps (UiM, D&A, One Tech, VMO, PMO, etc).
Location: UniOps Bangalore
About Unilever
Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas and disrupt processes; use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best. Every day, nine out of ten Indian households use our products to feel good, look good and get more out of life – giving us a unique opportunity to build a brighter future.
Every individual here can bring their purpose to life through their work. Join us and you’ll be surrounded by inspiring leaders and supportive peers. Among them, you’ll channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we’ll work to help you become a better you.
Business Context
Unilever is the world’s leading supplier of Beauty & Wellbeing, Nutrition, Icecreams, Home and Personal Care products. We touch the lives of more than 3 billion consumers a day across 1+0 countries, through our portfolio of iconic brands (including Persil, Dove, Knorr, Domestos, Hellmann’s, Rexona, Wall’s, Ben & Jerry’s, Marmite, Magnum, Alex and more!). Unilever being one of the largest digital marketing and media spender on the planet, it is essential that we are understanding and leveraging evolving MarTech ecosystem to turbo charge our investment. With the digital marketing landscape changing dramatically because of the emergence of new tech partners, capabilities and data, we are constantly looking to accelerate brand purpose, drive penetration and better execute our innovation portfolio.
Main Purpose Of The Job
This is an exciting opportunity be part of dynamic team that plays an integral role in Unilever’s growth. The successful candidate will lead Data Driven Marketing technology enabled business transformation projects, leveraging the power of technology across our digital channels (Paid, Owned and Earned) in which brands are discovered to be effective and efficient. Key to this role is
• Ability to capture the requirements, influence cross-functional teams and design future-proof solutions
• Relentless Focus on Fundamentals that ensure rigor and discipline in planning and execution
• Prioritize funding of activities to make our digital investments work
• Continuously leveraging quality 1P data (shoppers and consumers) and ensuring importance to consent (Cookie/Marketing)
• Becoming part of NexGen MarTech by tapping into CDP platform, channels and consumer journey orchestration solutions that are shaping trends for future
• Continuously scaling our existing sponsorships and partnerships while identifying new opportunities and priorities for our brands
• Driving innovation across our portfolio of brands to unlock new trends and optimizing for precision, performance and 121 marketing where applicable
• Constantly innovating with new channels, new platforms, new technology and new partners to stay one step ahead of our competition
Key Responsibilities
• Partner the Global Business-side Product Owner(s) in Global DMC for the respective capabilities and setting out the long-term strategy and product management roadmap for the key initiatives defined by global DMC
• Build a deep understanding of the capabilities within the DMC portfolios (and adjacent ecosystems) and an understanding of business requirements, across different functions
• Contribute to the development of the DDM strategy ensuring that relevant opportunities are considered and ensure that these opportunities are aligned/included into IT strategy
• Participate in global Community of Practice across capabilites and establish yourself as SME to guide on process/tech
• Hold key suppliers and internal delivery teams accountable to on-time delivery with quality and full accountability for the project plan, budget, risks, issues, and action logs.
• Accountability for change management and communications for all projects/supported capabilities – critical to success.
• Build strong connection with adjacent / dependent programs including DMCs, People Data Centers, Media, Website Solutions, M&A and eCommerce.
• Build high quality, long-term relationships with key stakeholders in DMC Hubs, In-Market and BG teams (if needed).
• Nurture and develop a relationship across UniOps (UiM, D&A, One Tech, VMO, PMO, etc).
💡 Quick Summary
Seeking a career-building opportunity? The Senior Product Owner | Data Driven Marketing position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Bengaluru offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.
