Job Description
Senior Product Strategist & Growth Lead
Location: Mumbai (Hybrid)
Experience Required: 4-8+ years
Who should apply: Those who have personally scaled a consumer app from 0 to 10L+ users within 1 Year of Launch
Industry: Consumer Tech / Marketplace / Product + Service App-based Platforms in (Goods, Finance or Consumables)
Compensation: 8 -14 LPA (Or more as per experience, industry standards and last drawn salary)
Reporting to: Founder / Core Leadership
🚀 ROLE OVERVIEW
We are building a high-growth consumer technology platform with a clear mandate:
acquire 1,00,000+ active users within the first 6 months of launch.
This role is not advisory, theoretical, or support-based.
We are hiring a battle-tested Product & Growth Leader who has personally built, scaled, and owned user acquisition at scale — not someone who has only supported or consulted.
You will own the entire growth engine end-to-end: team building → product strategy → go-to-market → acquisition of 10 Lakh+ Users → retention → scale.
This role carries real accountability, high ownership, and leadership authority.
🔍 WHO SHOULD APPLY
You are the right fit if you:
• Have personally scaled a consumer app from 0 to 10L+ users within 1 Year of Launch
• Have led growth or product teams in high-velocity environments
• Are deeply analytical yet execution-focused
• Are comfortable being accountable for numbers, not just strategy
• Can operate independently with minimal hand-holding
• Have experience in marketplaces, fintech, edtech, healthtech, or consumer internet
❌ WHO SHOULD NOT APPLY
• Professionals without hands-on scaling experience
• Consultants who only advise but don’t execute
• Candidates uncomfortable with aggressive targets
• People who avoid accountability or decision-making
• Those seeking a “stable corporate role” rather than a high-growth challenge
🎯 CORE RESPONSIBILITIES
1️⃣ Product & Growth Strategy Ownership
• Own the complete product roadmap aligned with aggressive user acquisition goals.
• Define clear north-star metrics, activation funnels, and retention loops.
• Design product experiences that directly drive installs, activation, and repeat usage.
• Convert user insights into scalable product improvements.
2️⃣ User Acquisition & Growth Execution
• Design and execute a data-backed growth strategy to acquire 1,00,000+ users within 6 months.
• Lead multi-channel acquisition (performance marketing, organic growth, referrals, partnerships).
• Identify and unlock scalable growth loops.
• Optimize onboarding funnels for conversion and retention.
3️⃣ Market & Consumer Intelligence
• Deeply understand Indian consumer behavior, psychology, and price sensitivity.
• Conduct continuous competitor and category analysis.
• Identify white spaces and opportunities to outmaneuver competitors.
4️⃣ Leadership & Team Building
• Build and lead a high-performance growth and product team.
• Hire, mentor, and manage cross-functional talent (product, marketing, analytics).
• Set execution cadence, KPIs, and accountability frameworks.
5️⃣ Strategic Execution & Accountability
• Own KPIs such as:
• Monthly active users (MAU)
• Cost per acquisition (CPA)
• Retention cohorts
• Activation rates
• Make data-backed decisions weekly.
• Report directly to founders with measurable progress.
🎯 6-MONTH DELIVERABLES (NON-NEGOTIABLE)
Within 30 Days
• Clear product & growth roadmap
• Defined ICPs, personas, and acquisition channels
• Early traction metrics & benchmarks
• Build a solid team of people who don't just talk, but also deliver results.
Within 60-90 Days
• Stable growth engine in place
• Clear funnel optimization
• First 25–40K quality users acquired
• Proven 1k-5k INR purchase per user.
Within 6 Months
• 100,000+ verified users onboarded
• Predictable acquisition system
• Proven 1k-5k INR purchase per user.
• Strong retention & engagement metrics
• Clear path to scale beyond 5–10x
Within 1 Year
• Stable Consumer Retention of at least 75% users (data backed)
• Close to achieving 10 Lakh+ Active Users within 11 months.
• Proven 1k-5k INR purchase per user.
💼 WHAT YOU GET
• Leadership in a high-growth consumer brand, with immense opportunity for growth to senior executive roles within 2 years of employment
• Direct impact on product, users, and revenue
• Competitive compensation + performance-linked upside
• Opportunity to build a category-defining platform
📩 HOW TO APPLY
Mail your CV + a short case note answering:
Which product have you helped scale to 1L+ users, and how did you do it?
• Only candidates with demonstrable scale experience will be considered.
• Apply at [email protected] with Subject as "PICKD x Product Lead 03" with your CV and Case Note of : Which product have you helped scale to 1L+ users, and how did you do it?
Location: Mumbai (Hybrid)
Experience Required: 4-8+ years
Who should apply: Those who have personally scaled a consumer app from 0 to 10L+ users within 1 Year of Launch
Industry: Consumer Tech / Marketplace / Product + Service App-based Platforms in (Goods, Finance or Consumables)
Compensation: 8 -14 LPA (Or more as per experience, industry standards and last drawn salary)
Reporting to: Founder / Core Leadership
🚀 ROLE OVERVIEW
We are building a high-growth consumer technology platform with a clear mandate:
acquire 1,00,000+ active users within the first 6 months of launch.
This role is not advisory, theoretical, or support-based.
We are hiring a battle-tested Product & Growth Leader who has personally built, scaled, and owned user acquisition at scale — not someone who has only supported or consulted.
You will own the entire growth engine end-to-end: team building → product strategy → go-to-market → acquisition of 10 Lakh+ Users → retention → scale.
This role carries real accountability, high ownership, and leadership authority.
🔍 WHO SHOULD APPLY
You are the right fit if you:
• Have personally scaled a consumer app from 0 to 10L+ users within 1 Year of Launch
• Have led growth or product teams in high-velocity environments
• Are deeply analytical yet execution-focused
• Are comfortable being accountable for numbers, not just strategy
• Can operate independently with minimal hand-holding
• Have experience in marketplaces, fintech, edtech, healthtech, or consumer internet
❌ WHO SHOULD NOT APPLY
• Professionals without hands-on scaling experience
• Consultants who only advise but don’t execute
• Candidates uncomfortable with aggressive targets
• People who avoid accountability or decision-making
• Those seeking a “stable corporate role” rather than a high-growth challenge
🎯 CORE RESPONSIBILITIES
1️⃣ Product & Growth Strategy Ownership
• Own the complete product roadmap aligned with aggressive user acquisition goals.
• Define clear north-star metrics, activation funnels, and retention loops.
• Design product experiences that directly drive installs, activation, and repeat usage.
• Convert user insights into scalable product improvements.
2️⃣ User Acquisition & Growth Execution
• Design and execute a data-backed growth strategy to acquire 1,00,000+ users within 6 months.
• Lead multi-channel acquisition (performance marketing, organic growth, referrals, partnerships).
• Identify and unlock scalable growth loops.
• Optimize onboarding funnels for conversion and retention.
3️⃣ Market & Consumer Intelligence
• Deeply understand Indian consumer behavior, psychology, and price sensitivity.
• Conduct continuous competitor and category analysis.
• Identify white spaces and opportunities to outmaneuver competitors.
4️⃣ Leadership & Team Building
• Build and lead a high-performance growth and product team.
• Hire, mentor, and manage cross-functional talent (product, marketing, analytics).
• Set execution cadence, KPIs, and accountability frameworks.
5️⃣ Strategic Execution & Accountability
• Own KPIs such as:
• Monthly active users (MAU)
• Cost per acquisition (CPA)
• Retention cohorts
• Activation rates
• Make data-backed decisions weekly.
• Report directly to founders with measurable progress.
🎯 6-MONTH DELIVERABLES (NON-NEGOTIABLE)
Within 30 Days
• Clear product & growth roadmap
• Defined ICPs, personas, and acquisition channels
• Early traction metrics & benchmarks
• Build a solid team of people who don't just talk, but also deliver results.
Within 60-90 Days
• Stable growth engine in place
• Clear funnel optimization
• First 25–40K quality users acquired
• Proven 1k-5k INR purchase per user.
Within 6 Months
• 100,000+ verified users onboarded
• Predictable acquisition system
• Proven 1k-5k INR purchase per user.
• Strong retention & engagement metrics
• Clear path to scale beyond 5–10x
Within 1 Year
• Stable Consumer Retention of at least 75% users (data backed)
• Close to achieving 10 Lakh+ Active Users within 11 months.
• Proven 1k-5k INR purchase per user.
💼 WHAT YOU GET
• Leadership in a high-growth consumer brand, with immense opportunity for growth to senior executive roles within 2 years of employment
• Direct impact on product, users, and revenue
• Competitive compensation + performance-linked upside
• Opportunity to build a category-defining platform
📩 HOW TO APPLY
Mail your CV + a short case note answering:
Which product have you helped scale to 1L+ users, and how did you do it?
• Only candidates with demonstrable scale experience will be considered.
• Apply at [email protected] with Subject as "PICKD x Product Lead 03" with your CV and Case Note of : Which product have you helped scale to 1L+ users, and how did you do it?
💡 Quick Summary
Seeking a career-building opportunity? The Senior Product Strategist & Growth Lead position is now open for candidates interested in the Legal Jobs sector. This role in Mumbai offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Legal Jobs is a plus.
