Senior Sales Executive|Kolkata| West Bengal| India

To achieve sales target defined for the region by effectively partnering with customers (channel partners and end customers). To continuously strive to achieve sales growth and enhance brand equity of Morde Foods in the region by implementing Marketing and Sales Strategy. Area of responsibility 1 Sales Management To implement sales strategy for achievement of sales target for each Segment, Product and Region 2 Marketing Implementation To organize B2B exhibition of Morde products along with ASM and Marketing team To provide support to Main Distributors / Sub-Distributors when they participate in local exhibitions; provide marketing material and expert support (if required) To support ASM for conducting workshops for educating end customers and channel partners on Morde products, application of products, quality standards followed by the company; creating awareness on adulteration of products prevailing in the market and how they can identify such products. Ultimately, enhancing brand equity of the company. To support ASM for conducting lectures, workshops, audio-visual shows, culinary shows etc. in catering colleges and food technology institutes as a part of branding exercise 3 Relationship Management Key Customers: To cover key customers for the region during each visiting cycle To partner with Customers by resolving their problems / challenges w.r.t. sales & marketing of Morde Products To assess and manage performance of key customers Channel Partners: To visit major distributors, sub-distributors, wholesalers during every visiting cycle in order to give them personalized attention To develop a strong work relationship with clients by providing them adequate support for sales and marketing activities End Customers: To spread awareness among customers w.r.t. launch of new products / new applications through channels like email, SMS, workshops etc. New Customer Acquisition: To use networking skills to tap new markets or new customers within the existing markets To identify and recommend new channel partners to ASM for further assessment 4 Market Intelligence / Competition knowledge To analyze reports to understand trends w.r.t. each segment, product and competition for the region. Provide inputs to ASM based on analysis. To study the product and pricing strategies adopted by the competitors for each product segment and provide inputs to ASM for the same To use work relationships and networking skills to get information from end customers, traders, retailers, sub-distributors and main distributors on competitor’s products , pricing etc. 5 Process Implementation & Adherence To monitor stock levels at Customer end and coordinate with dispatch team to ensure that products are supplied to them within the promised timelines To ensure timely receipt of advance payments from the customers for the region To submit Stock & Sales report and Secondary Sales report to Sales Admin Team on time 6 Knowledge Sharing To participate in knowledge sharing sessions with the team and share information on customers, market trends, competitor strategy, common challenges faced and ways to overcome them Qualifications • Graduates or PG specializing in Marketing and Sales from a reputed institute • Candidates with Diploma / Degree in Hotel Management will be preferred • 5+ years' of sales experience in B2B Sales of HORECA industry