Senior SEO-SEM Specialist – E-commerce

About Us

We're Royal Distributing, and we've been a leader in the Canadian powersports industry for the past 30 years. We provide our customers with quality products and top service to keep them riding their snowmobiles, ATVs, motorcycles, dirt bikes and more. We're embarking on the next phase of our growth, and we want you to join us!

The Opportunity

As a Senior SEO-SEM Specialist, you will lead paid media campaigns (Google, Microsoft, Meta) and SEO growth efforts for our e-commerce platforms. Reporting to the Director of Business Intelligence, you will play a strategic role in performance marketing, data-driven decision-making, and CRO/UX support.

This hybrid or remote role requires expertise in PPC management, technical & content SEO, performance dashboarding (via TABLEAU), and e-commerce optimization. You will actively contribute to the digital growth of Revco and Royal.

Responsibilities

SEO

Deploy SEO strategy across revco.ca and royaldistributing.com (FR-EN)

Manage organic ranking for 400+ categories and landing pages

Optimize internal linking, metadata, product copy, and technical structures with UX/dev teams

Run regular SEO audits (SEMrush, Search Console)

Oversee SEO content production in collaboration with writers or AI tool

SEM

Manage Google Ads, Microsoft Ads, Meta Ads (boosted + tactical campaigns)

Optimize campaigns according to KPIs (ROAS, CPA, CPC, CVR)

Handle monthly ad budgets > $100K, aligned with promotional calendar

Manage product feeds in Google Merchant Center (Shopping & Free Listings) and collaborate with the enrichment team for optimization

Dashboarding & Analytics

Co-build and maintain SEO/SEM/CRO dashboards using TABLEAU

Connect performance data across GA4, Ads, Merchant Center, Meta

Track traffic, conversions, revenue, ROAS, CPA

Generate optimization recommendations based on data trends

CRO / UX (Secondary Support)

Collaborate with the UX director and the e-commerce manager to identify optimization opportunities (recommendations, merchandising, pop-ups, filters). Participate in A/B testing, customer surveys, landing page improvements

Suggest tactical enhancements to high-impact pages (structure, CTAs, content)

Qualifications

Key Skills

Proven expertise in Google Ads, Microsoft Ads, Meta Business Manager

Strong technical + content SEO knowledge

Proficiency with GA4, Merchant Center

Comfortable building/modifying live dashboards (Tableau / Looker Studio)

Solid grasp of CRO & UX principles in e-commerce

Autonomous, data-oriented, and analytically sharp

Experience

5–7 years SEO/SEM, including 3+ in e-commerce

Hands-on management of monthly budgets >$25K

Bilingual (French/English) is required for this role

Experience avec SEMrush, Shopify, TABLEAU, an asset

Additional Information

Location: Canada (100% remote work possible if based outside main offices)

Status: Full-time – Permanent

Department: Marketing / Business Intelligence

Reports to: Director of Business Intelligence (BI)

What We Offer

Competitive salary (based on experience)

100% remote work option outside main office locations

Access to premium tools (SEMrush, Klaviyo, Hotjar, SearchSpring)

Fast-paced, high-growth environment

Direct strategic impact on revenue and marketing direction

We are an equal opportunity employer and while we thank everyone for their interest, only those to be interviewed will be contacted. Royal Distributing is committed to promoting accessible recruitment as outlined in the Accessibility for Ontarians with Disabilities Act. Royal Distributing will attempt to accommodate persons with a disability in an appropriate and effective manner throughout all stages of the recruitment process. Accommodations will be provided upon request.

Company

Royal Distributing

Location

Guelph - Head Office

Opening Date

Jul 09, 2025