Job Description
Job Description:
Are you a dynamic marketing professional with a passion for both social media and email marketing? AcquireX is looking for a versatile Social Media Marketing & Email Marketing Specialist to join our team in Pune. In this hybrid role, you will be responsible for creating engaging social media content, managing email marketing campaigns, and ensuring efficient communication with our target audience. If you have a strong blend of social media creativity and email marketing expertise, we want to hear from you.
Responsibilities:
Email Marketing:
• Serve as the primary steward of the marketing automation system, executing email programs, nurture campaigns, and webinars for efficiency and data quality.
• Initiate and manage end-to-end webinars in collaboration with internal stakeholders, ensuring seamless execution.
• Create and manage a webinar content calendar aligned with marketing team KPIs.
• Collaborate with the Events and Demand Gen teams to translate marketing requirements into functional campaigns within marketing automation and CRM systems.
• Maintain email communication best practices to avoid prospect/customer fatigue.
• Manage the company's email reputation and performance, consistently upholding best practices.
• Regularly audit user practices to ensure compliance.
• Maintain data hygiene standards, including list management and data cleansing.
Social Media Marketing:
• Create compelling social media content for the client's brand, emphasizing engagement and growth.
• Develop graphics and short-form video content for platforms like Instagram Reels.
• Collaborate with team members using tools to plan and coordinate social media posts.
• Engage with the online community, building meaningful relationships and increasing brand presence.
• Maintain a consistent brand voice across social media channels.
• Monitor and analyze important social media metrics and data.
• Produce high-quality content that resonates with a global audience.
• Act with a bias towards action, consistently creating and posting social media content.
Combined Responsibilities:
• Collaborate with cross-functional teams to facilitate email and social media content development projects.
• Provide documentation and training to support end users.
• Engage in social selling operations to promote and sell client's products globally.
Qualifications & Skills:
Email Marketing:
• 3 years of relevant marketing data analysis experience, including experience with marketing automation tools like Marketo and Klaviyo.
• HTML / CSS skills will be an added advantage.
• Exceptional communication and project management skills.
• Ability to manage complex priorities and competing tasks.
Social Media Marketing:
• Prior experience creating social media content for a brand or business, preferably in the digital media industry.
• Proficiency in creating social media graphics and short-form video content on Meta, Twitter / X platforms and other sub-merging platforms in the industry.
• Experience collaborating on social media posts with a team.
• Strong community engagement and relationship-building skills.
• Outstanding written and verbal communication skills.
• Knowledge of social media metrics and data analysis.
• Proactive and results-oriented mindset.
Your specific position and responsibilities within AcquireX will be tailored to your skills and qualifications, encompassing a range of marketing and engagement operations, including creative content, audience targeting, community engagement, media publication, executive support, design, and sales operations.
If you are an enthusiastic marketing professional with expertise in both social media and email marketing and are excited about making a significant impact, we encourage you to apply for this exciting opportunity at AcquireX in Viman Nagar, Pune.
AcquireX is an equal opportunity employer, committed to diversity and inclusivity in the workplace
💡 Quick Summary
Seeking a career-building opportunity? The Senior Social Media Specialist position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Pune offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.
