Job Description
Intro:
Study abroad industry is a recession proof industry growing tremendously since the past 5+ years. In 2016 about 4.5 lakh Indian students went abroad and according to a report by Redseer over 18 lakh students are likely to go abroad in 2026.
Yocket is India’s largest study abroad platform with over 1 million students who have used it in the past 8 years to get into their dream universities abroad.
You’ll be an integral part of our rockstar marketing team working closely with the co-founder, other marketing team members, product, sales and student success teams. The work that you do will have a direct impact on business outcomes, but more importantly on the lives of lakhs of students’ careers.
About the role:
You will play a pivotal role in shaping the visual and content-based aspects of our brand, ensuring that Yocket remains at the forefront of the study abroad industry.
• Develop and execute creative strategies to enhance Yocket's brand image and drive engagement across all digital platforms, including website, social media, email campaigns, and printed marketing materials.
• Collaborate with the marketing, content, and product teams to create visually compelling and engaging content that aligns with our brand voice and resonates with our target audience.
• Manage and oversee the work of the creative team, including graphic designers, copywriters, and content creators, ensuring consistent and high-quality output.
• Continuously analyze performance metrics and make data-driven decisions to optimize content and design elements for maximum impact.
• Stay up-to-date with industry trends, best practices, and emerging technologies, incorporating them into our creative strategies as appropriate.
• Foster a collaborative and innovative creative environment, encouraging the team to explore new ideas and push boundaries.
Requirements:
• Bachelor's degree in design, communications, or a related field, with a minimum of 5 years of experience in a creative leadership role.
• Demonstrated expertise in digital design, content creation, and brand management, preferably within the education or study abroad industry.
• Strong portfolio showcasing a diverse range of creative projects and a deep understanding of design principles, typography, and color theory.
• Proficient in Figma, Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other industry-standard design tools.
• Excellent communication, presentation, and interpersonal skills, with the ability to lead, inspire, and collaborate with cross-functional teams.
• Adept at managing multiple projects and priorities, while maintaining a keen eye for detail and delivering within tight deadlines.
• Basic Video editing experience for social media
At Yocket, we are committed to helping students find their best-suited career opportunities and enabling them to live fulfilling lives. If you are a creative visionary with a passion for education and a desire to make a difference in the lives of millions of students, we invite you to join our team and help shape the future of study abroad.
To apply, please submit your resume, cover letter, and a link to your portfolio at [email protected]. We look forward to hearing from you!
Benefits:
• Work from anywhere (Beaches, Mountains, or anywhere you would love to work from!)
• We take care of your physical and mental well-being (Several benefits will be covered just within a click)
• 5 days a week and Flexible work-timings (You can enjoy a great work-life balance!).
• You are the true owner of your work! (We have mentors, not bosses, We value ownership and accountability
Study abroad industry is a recession proof industry growing tremendously since the past 5+ years. In 2016 about 4.5 lakh Indian students went abroad and according to a report by Redseer over 18 lakh students are likely to go abroad in 2026.
Yocket is India’s largest study abroad platform with over 1 million students who have used it in the past 8 years to get into their dream universities abroad.
You’ll be an integral part of our rockstar marketing team working closely with the co-founder, other marketing team members, product, sales and student success teams. The work that you do will have a direct impact on business outcomes, but more importantly on the lives of lakhs of students’ careers.
About the role:
You will play a pivotal role in shaping the visual and content-based aspects of our brand, ensuring that Yocket remains at the forefront of the study abroad industry.
• Develop and execute creative strategies to enhance Yocket's brand image and drive engagement across all digital platforms, including website, social media, email campaigns, and printed marketing materials.
• Collaborate with the marketing, content, and product teams to create visually compelling and engaging content that aligns with our brand voice and resonates with our target audience.
• Manage and oversee the work of the creative team, including graphic designers, copywriters, and content creators, ensuring consistent and high-quality output.
• Continuously analyze performance metrics and make data-driven decisions to optimize content and design elements for maximum impact.
• Stay up-to-date with industry trends, best practices, and emerging technologies, incorporating them into our creative strategies as appropriate.
• Foster a collaborative and innovative creative environment, encouraging the team to explore new ideas and push boundaries.
Requirements:
• Bachelor's degree in design, communications, or a related field, with a minimum of 5 years of experience in a creative leadership role.
• Demonstrated expertise in digital design, content creation, and brand management, preferably within the education or study abroad industry.
• Strong portfolio showcasing a diverse range of creative projects and a deep understanding of design principles, typography, and color theory.
• Proficient in Figma, Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other industry-standard design tools.
• Excellent communication, presentation, and interpersonal skills, with the ability to lead, inspire, and collaborate with cross-functional teams.
• Adept at managing multiple projects and priorities, while maintaining a keen eye for detail and delivering within tight deadlines.
• Basic Video editing experience for social media
At Yocket, we are committed to helping students find their best-suited career opportunities and enabling them to live fulfilling lives. If you are a creative visionary with a passion for education and a desire to make a difference in the lives of millions of students, we invite you to join our team and help shape the future of study abroad.
To apply, please submit your resume, cover letter, and a link to your portfolio at [email protected]. We look forward to hearing from you!
Benefits:
• Work from anywhere (Beaches, Mountains, or anywhere you would love to work from!)
• We take care of your physical and mental well-being (Several benefits will be covered just within a click)
• 5 days a week and Flexible work-timings (You can enjoy a great work-life balance!).
• You are the true owner of your work! (We have mentors, not bosses, We value ownership and accountability
💡 Quick Summary
Seeking a career-building opportunity? The Senior Visual Designer position is now open for candidates interested in the Web / Graphic Design Jobs sector. This role in Mumbai offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Web / Graphic Design Jobs is a plus.
