Senior Web AnalystCollaborate with UX research and data/insight resources to inform scope and definition of optimization initiatives.Manage strategy and execution of all aspects of the optimization program including Ideation, Strategy, implementation and reporting.Define optimization scope, prioritization and strategy.Manage testing roadmap and implementation of A/B and multivariate testing and personalization initiatives.Collaborate with design, QA, development for implementation. Manage quality assurance testing and bug resolution prior to tests launching.Work with analytics team to analyze results from all optimization and personalization initiatives and make data driven recommendations on next steps.Present key optimization successes to leadership.