Company Description

The Knowledge Academy is a global leader in providing high-quality training and certification courses across various domains. Established in 2009, our mission is to empower professionals worldwide with the knowledge and skills needed for career success. With courses in project management, IT, business analysis, leadership, and digital marketing, we cater to diverse learning styles through classroom-based, live online, and on-demand eLearning options. Partnered with renowned organizations like Microsoft and AXELOS, we deliver globally recognized certification courses through expert instructors with industry experience.

Job Summary:

The SEO Copywriter will be responsible for crafting compelling, SEO-optimized content that boosts our visibility and drives traffic. This role involves writing and editing a variety of content types, conducting keyword research, and implementing SEO best practices to support our digital marketing efforts.

Key Responsibilities and Duties:

● Develop and oversee the SEO copywriting strategy, ensuring consistency and high-quality across all platforms.

● Lead and mentor a team of copywriters, graphic designers, and content strategists.

● Create and manage engaging, SEO-optimized content for our website, social media, YouTube, and product pages. ● Collaborate with the marketing and design teams to produce cohesive and impactful content.

● Conduct keyword research and analysis to guide content creation and optimization.

● Monitor and report on content performance, using insights to refine and improve content strategies.

● Stay updated on the latest SEO trends, copywriting techniques, and industry best practices. Qualifications and Skills Required:

● Minimum three years of experience in SEO copywriting and content creation.

● Proven experience in leading a content creation team.

● Strong knowledge of SEO, content marketing, and digital marketing strategies.

● Exceptional written and verbal communication skills.

● Bachelor’s degree in Marketing, Communications, English, or related field preferred.