Job Description
We are looking for a results-driven SEO & Digital Marketing Executive with strong expertise in both on-page and off-page SEO. The ideal candidate should have hands-on experience in backlinking strategies, paid press releases, and domain authority growth, along with a solid understanding of B2B marketing dynamics.
Key Responsibilities
SEO (On-Page & Off-Page):
Execute and optimize on-page SEO activities including meta tags, H1s, internal linking, and content optimization
Manage off-page SEO strategies including backlink acquisition and outreach campaigns
Conduct regular website audits and implement technical SEO improvements
Backlinking & Authority Building
Plan and execute high-quality backlink strategies
Identify and secure backlinks from relevant, high-authority domains
Improve Domain Authority (DA) and Page Authority (PA) through strategic initiatives
Paid Press Releases & Outreach
Plan and execute paid press release campaigns
Identify relevant platforms for PR distribution and brand visibility
Track and measure the effectiveness of PR campaigns
Keyword Research & Strategy
Perform keyword research using tools like Google Keyword Planner
Identify high-intent, ROI-driven keywords for B2B audiences
Align keywords with content and SEO strategies
Email Marketing
Plan and execute email marketing campaigns (newsletters, drip campaigns, lead nurturing)
Manage email databases and segmentation for targeted communication
Monitor open rates, CTR, and conversions; optimize campaigns accordingly
Collaborate with content and sales teams for campaign alignment
Performance Tracking & Reporting
Monitor website and campaign performance using tools like GSC and GA
Track rankings, traffic, backlinks, and email campaign metrics
Share regular reports with actionable insights
Required Skills
Strong understanding of on-page and off-page SEO techniques
Proven experience in backlinking and link-building strategies
Expertise in Domain Authority (DA) and Page Authority (PA) improvement
Hands-on experience with paid press releases and PR platforms
Proficiency in keyword research tools, especially Google Keyword Planner
Familiarity with SEO tools like Google Search Console, Google Analytics, Ahrefs, SEMrush, etc.
Key Responsibilities
SEO (On-Page & Off-Page):
Execute and optimize on-page SEO activities including meta tags, H1s, internal linking, and content optimization
Manage off-page SEO strategies including backlink acquisition and outreach campaigns
Conduct regular website audits and implement technical SEO improvements
Backlinking & Authority Building
Plan and execute high-quality backlink strategies
Identify and secure backlinks from relevant, high-authority domains
Improve Domain Authority (DA) and Page Authority (PA) through strategic initiatives
Paid Press Releases & Outreach
Plan and execute paid press release campaigns
Identify relevant platforms for PR distribution and brand visibility
Track and measure the effectiveness of PR campaigns
Keyword Research & Strategy
Perform keyword research using tools like Google Keyword Planner
Identify high-intent, ROI-driven keywords for B2B audiences
Align keywords with content and SEO strategies
Email Marketing
Plan and execute email marketing campaigns (newsletters, drip campaigns, lead nurturing)
Manage email databases and segmentation for targeted communication
Monitor open rates, CTR, and conversions; optimize campaigns accordingly
Collaborate with content and sales teams for campaign alignment
Performance Tracking & Reporting
Monitor website and campaign performance using tools like GSC and GA
Track rankings, traffic, backlinks, and email campaign metrics
Share regular reports with actionable insights
Required Skills
Strong understanding of on-page and off-page SEO techniques
Proven experience in backlinking and link-building strategies
Expertise in Domain Authority (DA) and Page Authority (PA) improvement
Hands-on experience with paid press releases and PR platforms
Proficiency in keyword research tools, especially Google Keyword Planner
Familiarity with SEO tools like Google Search Console, Google Analytics, Ahrefs, SEMrush, etc.
💡 Quick Summary
Seeking a career-building opportunity? The SEO & Digital Marketing Executive position is now open for candidates interested in the Marketing Executive Jobs sector. This role in Pune offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.