Job Description
Department: Digital Marketing
Employment Type: Full-Time
Location: On-site
Experience: 2-4 years
About the Role
We are looking for a proactive and experienced Link Building & Outreach Specialist to join our digital marketing team. The ideal candidate will be responsible for acquiring high-quality backlinks through manual outreach, guest posting, content/ blog writing and strategic collaborations. The candidate must come with their own outreach database and a strong understanding of SEO and backlink-building strategies.
Key Responsibilities
● Develop and execute a link-building strategy to improve domain authority and organic rankings.
● Create high-quality, engaging articles and content
● Demonstrate a strong understanding of different types of backlinks
● Identify and reach out to relevant websites, bloggers, influencers, and media outlets for link opportunities.
● Leverage your existing database of publishers and contacts to secure high-quality backlinks.
● Pitch guest posts, collaborations, and link exchanges that align with SEO goals.
● Monitor backlink profile, identify toxic links, and coordinate removal/disavowal as necessary.
● Collaborate with the content team to create or request content tailored for outreach and backlink placement.
● Track outreach efforts, maintain communication logs, and generate detailed reports on link-building performance.
● Stay up-to-date with the latest SEO and Google algorithm updates, ensuring compliance with white-hat practices.
Required Skills & Qualifications
● 2-4 years of experience in SEO outreach and link building.
● Must have and maintain an active, high-quality outreach database (blogs, publishers, influencers, etc.).
● Proven track record of acquiring high-quality do-follow backlinks from domains with a minimum Moz DA of 40+.
● Strong knowledge of SEO tools like Ahrefs, SEMrush, Moz, BuzzStream, Hunter, etc.
● Must now the AI automation tools and tricks to reduce the manual work.
● Excellent communication and persuasive writing skills for effective email outreach.
● Familiarity with Google Search Console, Google Analytics, and backlink auditing tools.
● Ability to analyze and report on link-building metrics, effectiveness, and ROI.
● Self-motivated, organized, and capable of managing multiple outreach campaigns at once.
Good to Have
● Experience with local SEO and citation building.
● Understanding of anchor text optimization and link diversity strategies.
● Prior experience in the Education/Ed-tech industry is a bonus.
● Agency experience preferred.
Job Types: Full-time, Permanent, Fresher
Benefits:
Cell phone reimbursement
Health insurance
Provident Fund
Schedule:
Day shift
Work Location: In person
💡 Quick Summary
Seeking a career-building opportunity? The SEO Link Building and Outreach Specialist (Agency exp preferred) position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in Bangalore offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.
