Job Description
Bachelor's degree in Marketing, Business, or a related field
Proven experience (3 years is a bonus) in digital marketing roles, with a focus on SEO, PPC, SEM, and GA4
Demonstrated expertise in developing and implementing successful digital marketing campaigns across multiple channels
Strong analytical skills and proficiency in using marketing, and reporting tools
Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional team environment
Detail-oriented, with the ability to multitask and manage multiple projects simultaneously in a fast-paced, deadline-driven environment
This role will invigorate the individual who thrives in ambiguity, likes to be surrounded by stellar design talent, responds well to pressure, and has an uncanny knack for people skills alongside a relentless curiosity
Benefits
Dental, Medical, and Vision insurance
PTO (we close for the week between Christmas and New Year)
Hybrid schedule
Simple IRA Retirement Savings Plan
Opportunities for professional development and growth in a rapidly expanding company
Book benefit
A cool office vibe and a collaborative work environment
401(k)
Dental insurance
Health insurance
Paid time off
Vision insurance
Responsibilities
As a Digital Marketing Specialist, you will be responsible for developing, implementing, and managing digital marketing campaigns for our tribe partners across various channels
Your primary focus will be optimizing Tribu's partner's online presence to increase brand awareness, drive traffic, and generate leads or sales
This role requires a strong understanding of digital marketing strategies and tactics and proficiency in tools such as Google Analytics 4 (GA4) for data analysis and decision-making
You will have the opportunity to work with a variety of different people and industries and help turn their businesses into brands
Develop and execute comprehensive digital marketing strategies to achieve company objectives, with a focus on SEO, PPC, Google Analytics, SEM, and GA4
Conduct keyword research, analyze website performance, and identify opportunities to improve organic search rankings and website visibility
Plan and manage PPC campaigns across platforms such as Google Ads, Bing Ads, and social media advertising channels
Write SEO blogs for our tribe partners
Monitor and analyze campaign performance metrics, such as click-through rates, conversion rates, and ROI, and make data-driven optimizations to improve campaign effectiveness
Stay updated on industry trends, algorithm changes, and best practices in digital marketing, and proactively identify new opportunities for growth and optimization
Collaborate with cross-functional teams, including marketing, design, and development, to ensure alignment and integration of digital marketing initiatives with overall business goals
Provide regular reporting and insights to stakeholders on digital marketing performance, KPIs, and key trends
Job description
As a Digital Marketing Specialist, you will be responsible for developing, implementing, and managing digital marketing campaigns for our tribe partners across various channels. Your primary focus will be optimizing Tribu's partner's online presence to increase brand awareness, drive traffic, and generate leads or sales. This role requires a strong understanding of digital marketing strategies and tactics and proficiency in tools such as Google Analytics 4 (GA4) for data analysis and decision-making. You will have the opportunity to work with a variety of different people and industries and help turn their businesses into brands.
Responsibilities:
• Develop and execute comprehensive digital marketing strategies to achieve company objectives, with a focus on SEO, PPC, Google Analytics, SEM, and GA4.
• Conduct keyword research, analyze website performance, and identify opportunities to improve organic search rankings and website visibility.
• Plan and manage PPC campaigns across platforms such as Google Ads, Bing Ads, and social media advertising channels.
• Write SEO blogs for our tribe partners.
• Monitor and analyze campaign performance metrics, such as click-through rates, conversion rates, and ROI, and make data-driven optimizations to improve campaign effectiveness.
• Stay updated on industry trends, algorithm changes, and best practices in digital marketing, and proactively identify new opportunities for growth and optimization.
• Collaborate with cross-functional teams, including marketing, design, and development, to ensure alignment and integration of digital marketing initiatives with overall business goals.
• Provide regular reporting and insights to stakeholders on digital marketing performance, KPIs, and key trends.
Requirements:
• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience (3 years is a bonus) in digital marketing roles, with a focus on SEO, PPC, SEM, and GA4.
• Demonstrated expertise in developing and implementing successful digital marketing campaigns across multiple channels.
• Strong analytical skills and proficiency in using marketing, and reporting tools
• Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional team environment.
• Detail-oriented, with the ability to multitask and manage multiple projects simultaneously in a fast-paced, deadline-driven environment.
• Google Ads and Google Analytics certifications are a plus.
Benefits:
• Dental, Medical, and Vision insurance
• PTO (we close for the week between Christmas and New Year)
• Hybrid schedule
• Simple IRA Retirement Savings Plan
• Opportunities for professional development and growth in a rapidly expanding company.
• Book benefit
• A cool office vibe and a collaborative work environment
If you're ready to take your digital marketing career to the next level help build brands. We want to hear from you! This role will invigorate the individual who thrives in ambiguity, likes to be surrounded by stellar design talent, responds well to pressure, and has an uncanny knack for people skills alongside a relentless curiosity. It’s for self-starting, self-aware, high performers with growing business acumen. If you value effectiveness, the beauty of human connection, and the importance of empathy this is the job for you.
Tribu is an equal-opportunity employer and values diversity in the workplace. We encourage candidates of all backgrounds to apply.
Job Type: Full-time
Benefits:
• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance
Location:
• San Antonio, TX 78202 (Required)
💡 Quick Summary
Seeking a career-building opportunity? The SEO| PPC Digital Marketing Specialist position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in San Antonio offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.
