Job Description
Responsibilities:
• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns.
• Manage campaign expenses, stay on budget, estimate monthly costs and reconcile discrepancies.
• Optimize copy and landing pages for search engine marketing.
• Perform ongoing keyword discovery, expansion, and optimization.
• Research and implement search engine optimization recommendations.
• Research and analyze competitor advertising links.
• Develop and implement link-building strategies.
• Work with the website development team to ensure SEO best practices are implemented appropriately. (Working Knowledge of Wordpress is an added advantage)
• Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
• Work with editorial and marketing teams to drive SEO in content creation and content programming.
Skills Required:
• Proven SEO Experience (On-Page & Off-Page SEO).
• Proven SEM Experience managing Google PPC Campaigns - Google Adwords.
• In-depth Experience with Google Analytics, Google Search Console.
• Experience with bid management tools.
• Experience with A/B and multivariate experiments.
• Knowledge of ranking factors and search engine algorithms.
• Up-to-date with the latest trends and best practices in SEO and SEM.
• Graduate or Post Graduate with working experience in Digital Marketing (2-3 years)
Job Types: Full-time, Regular / Permanent
Salary: ₹300,000.00 - ₹420,000.00 per year
Schedule:
• Day shift
COVID-1+ considerations:
Yes, wearing masks and using sanitizer.
Education:
• Master's (Required)
Experience:
• SEO / SEM Specialist: 2 years (Required
💡 Quick Summary
Seeking a career-building opportunity? The SEO | SEM Specialist |Senior Executive position is now open for candidates interested in the Digital Marketing Expert Jobs sector. This role in New Delhi offers a professional environment and growth potential.
Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Digital Marketing Expert Jobs is a plus.
