Job Description
About SPAG FINN Partners
SPAG is an award-winning Public Relations and Advocacy firm, reputed for offering bespoke communication strategies to shape conversations, influence perceptions, cultivate constructive knowledge and to keep the dialogue going. We specialize in pharma, healthcare, life sciences, technology and health & wellness sectors. Our service portfolio includes traditional media outreach, social media activation, stakeholder engagement, corporate reputation management, crisis communication, media buying and market entry strategies.
An integrated communications entity, harnessing the potential of a phenomenally diverse universe of conversations. Integrated as a group, yet specialists at core, its domain expertise is institutionalized into distinct entities: SPAG - Public Relations & Advocacy, and D Yellow Elephant – Digital, Creative & Social Media
As a talent-centric workplace, we recognize that we’re only as good as our people. And our people are outstanding. Every day, we strive to attract, retain and grow the very best talent in the industry, and bring their passion, creativity and smarts to bear for our clients.
Experience – 4-6 years of relevant experience
Location – India (Gurgaon / Mumbai)
Key Responsibilities
• You will plan and execute all digital marketing campaigns (Earned, Owned & Paid), including SEO/SEM O+O, social media, , video, display, and programmatic campaigns
• You will map the consumer decision journey for relevant categories and brands
• You will identify trends and insights, and optimize spend and performance based on the insights
• You will plan and control the digital budget across sub-allocations of brands
• You will measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Responsible for expressing the rationale behind media investment decisions and evidencing the performance vs. expected outcomes
• Develop optimization strategies that increase the brands' search engine results rankings
• Research SEO keywords to use throughout the clients' website and marketing materials
• Set measurable goals that demonstrate improvement in marketing efforts
• Efficiently communicate with other PR and Digital professionals to align goals. Collaborate with others within the company to manage SEO strategy
• Update content and website links for maximum optimization and search engine rankings
• Deliver quarterly, semi-annual, or annual updates on work quality
• Identify new vendors/partners while maintaining a POV on them
Key Competencies
Needs a balanced profile of digital expertise + marketing/brand understanding.
• Specialization in Digital Media
• Understanding of search engine algorithms and ranking methods
• Experience with SEO industry programs, such as Google Analytics or Adobe Analytics
• Knowledge of keyword research and data mining tools
• Able to complete competitive analysis of other companies within the industry
• Familiarity with WordPress or other content management systems
• Excellent research and analytical thinking skills
• Excellent verbal and writing skills
• Resourceful problem solver
• Team player, and ability to work under pressure
• Strong organizational skills, detail-oriented and capable of multi-tasking
Compensation
As per market standards
SPAG is an award-winning Public Relations and Advocacy firm, reputed for offering bespoke communication strategies to shape conversations, influence perceptions, cultivate constructive knowledge and to keep the dialogue going. We specialize in pharma, healthcare, life sciences, technology and health & wellness sectors. Our service portfolio includes traditional media outreach, social media activation, stakeholder engagement, corporate reputation management, crisis communication, media buying and market entry strategies.
An integrated communications entity, harnessing the potential of a phenomenally diverse universe of conversations. Integrated as a group, yet specialists at core, its domain expertise is institutionalized into distinct entities: SPAG - Public Relations & Advocacy, and D Yellow Elephant – Digital, Creative & Social Media
As a talent-centric workplace, we recognize that we’re only as good as our people. And our people are outstanding. Every day, we strive to attract, retain and grow the very best talent in the industry, and bring their passion, creativity and smarts to bear for our clients.
Experience – 4-6 years of relevant experience
Location – India (Gurgaon / Mumbai)
Key Responsibilities
• You will plan and execute all digital marketing campaigns (Earned, Owned & Paid), including SEO/SEM O+O, social media, , video, display, and programmatic campaigns
• You will map the consumer decision journey for relevant categories and brands
• You will identify trends and insights, and optimize spend and performance based on the insights
• You will plan and control the digital budget across sub-allocations of brands
• You will measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Responsible for expressing the rationale behind media investment decisions and evidencing the performance vs. expected outcomes
• Develop optimization strategies that increase the brands' search engine results rankings
• Research SEO keywords to use throughout the clients' website and marketing materials
• Set measurable goals that demonstrate improvement in marketing efforts
• Efficiently communicate with other PR and Digital professionals to align goals. Collaborate with others within the company to manage SEO strategy
• Update content and website links for maximum optimization and search engine rankings
• Deliver quarterly, semi-annual, or annual updates on work quality
• Identify new vendors/partners while maintaining a POV on them
Key Competencies
Needs a balanced profile of digital expertise + marketing/brand understanding.
• Specialization in Digital Media
• Understanding of search engine algorithms and ranking methods
• Experience with SEO industry programs, such as Google Analytics or Adobe Analytics
• Knowledge of keyword research and data mining tools
• Able to complete competitive analysis of other companies within the industry
• Familiarity with WordPress or other content management systems
• Excellent research and analytical thinking skills
• Excellent verbal and writing skills
• Resourceful problem solver
• Team player, and ability to work under pressure
• Strong organizational skills, detail-oriented and capable of multi-tasking
Compensation
As per market standards
💡 Quick Summary
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Requirement Snapshot: Candidates should possess basic communication skills, a proactive attitude, and the ability to work in a team. Experience in Marketing Executive Jobs is a plus.